In the fall of 2012, about the time a recently IPO’d Facebook hit one billion users, Mark Zuckerberg and his wife found a house they loved in San Francisco’s Mission District.
The house was owned by a CPA named Cary who drove a Bentley, and it had been appraised at $ 3.2M. Also, it wasn’t for sale.
So Zuckerberg did what Facebook founders can do: He offered Cary $ 10m for the place — $ 6.8m over the appraised price — and even agreed to buy him another house a few blocks away. Sold!
With an origin story like that, it was probably inevitable that Chez Zuck would be seized on during the great Anti-Tech Backlash of 2013-14 especially given twenty months of construction featuring a large and longstanding crane and an automobile lazy-susan in the garage, reduced parking and traffic complications, a slickly-managed security desk clearing dozens of workers a day, a 24/7 security detail, and a few outspoken neighbors. Firm peaks of outrage whipped up from the froth a ready-made narrative, leading one to believe that having a $ 34 billion 31-year-old on their block has turned life to a living hell for his neighbours.
Oh, the media.
Earlier this week I talked to some of his few dozen neighbors on the snug little T-bone hilltop dead-end, and took a wander through Zuckerberg’s new hood, which also happens to be my old hood…