Click here to receive the Morning Social Media Newsfeed via email.
Facebook CEO Mark Zuckerberg Addresses Students in Chinese (The Next Web)
Facebook CEO Mark Zuckerberg surprised the audience at Tsinghua University in Beijing when he answered questions in Mandarin. Clearly if you want to connect on a global stage, you need to know more than just a few pleasantries. IBT On Monday, Zuckerberg was appointed to the board of the University School of Economics and Management. “We discussed connecting the world, Internet.org, innovation and the early days of Facebook,” Zuckerberg wrote on his Facebook page. Mediaite Learning Mandarin makes complete business sense for Zuckerberg: Facebook has been banned in China since 2009, for its “ability to spread rumors,” according to Chinese officials. In order to crack the Chinese market and reach hundreds of millions of tech-savvy users, Zuckerberg has hired hundreds of Chinese students, established partnerships with Chinese commerce groups and joined Tsinghua’s board, which Bloomberg describes as a “meeting ground of sorts for Western corporate higher-ups and Chinese officials.” Wired Zuckerberg’s proficiency would appear to be the positive result of one of his annual self-improvement challenges. Every year, Zuckerberg picks a skill or a goal to pursue with extreme focus. This year, the plan was to write one thoughtful thank-you note every day. In 2010, his aim was to learn Mandarin. Business Insider For a newby, he’s really good. He’s even made some jokes.
New Social Network Boasts Content Ownership and Revenue Sharing (SocialTimes)
Now Tsu, a new social startup, promises to allow users to own their audience, and they promise to share revenue with creators. According to a press release, key features include: fair content ownership, returning power to the people, brand equality and peer-to-peer merchant services.
Beyond Tweets: Twitter Weaves New Approach to Mobile Apps (CNET)
Twitter’s newest pitch to mobile app developers: phone numbers. The social networking company, known for letting people broadcast short messages to friends or random followers, also offers mobile app development tools.
Can Facebook Page Admins Save Draft Posts? (AllFacebook)
Some Facebook page administrators are seeing the option to create and save drafts of posts for their pages. Reader Abs Elmaz of Social House Media shared screenshots with AllFacebook.
Social Media Post Urges Attacks on Pit Bulls (Dayton Daily News)
A new social media post encouraging people to kill pit bulls on Halloween is prompting warnings by local animal groups. The post, which has appeared on Facebook and Twitter, encourages people to attack pit bulls and pit bull mixes on Halloween and make the holiday “National Kill a Pitbull Day.”
53 Percent of Mothers Have Considered Quitting Social Media [Study] (AllTwitter)
If you’re a brand using social media platforms such as Twitter and Facebook and your key demographic is moms, you’ve had it really good over the past few years – mothers are highly active social media users and are far more likely to read, engage with and share your content than any other demographic. Or rather, they were, as a new study has revealed that moms might be getting a little jaded with social media, with more than half having considered stepping back.
Groupon Channels Yelp with New Listings Service (The Wall Street Journal/Digits)
In its quest to be a central repository for local business listings, Groupon on Wednesday unveiled a new section on its website it calls Pages. It’s essentially a Yelp clone, with details like phone numbers, operating hours and website URLs for what Groupon says are 7 million businesses.
ABC News Consolidates Digital and Broadcast Coverage for Midterm Elections (LostRemote)
ABC News has already announced plans for its coverage of the elections, notably combining their on-air broadcast with the digital coverage. Instead of having an entirely different program for second screen viewers, it will be the same cast of characters, same line-up.
Google Wants Inbox to Be Your Email System for the Next Decade (SOURCE)
The Gmail team decided to rethink email. “We decided, ‘What if we cleared our minds, started fresh, and built something new to help people get back to what mattered to them?’” said Alex Gawley, Gmail’s product director, in an interview at Google’s headquarters. “What if we did more of the work for them?”
New Career Opportunities Daily: The best jobs in media.