Facebook and Google: Zero sum game over


After two decades of dithering, big advertisers are finally moving to the Internet en masse. RBC Capital projects that online ads as a percent of ad spending will rise from 25 percent in 2013 to 35 percent in 2017.

And yet, if you are at an ad-dependent businesses like Yelp, AOL or Yahoo, you might find yourself wondering why it’s so hard to keep growing when the online-ad market you’re working in is growing so much more quickly. The two biggest reasons are: Facebook and Google. And increasingly Facebook.

The two ad giants are not only cleaning up in the Internet advertising market, they are doing so at the expense of smaller companies. Between Google’s search ads and ads on YouTube, Alphabet will see about $ 68 billion in ad revenue this year. Facebook will see $ 17 billion. However, Facebook is growing faster: at an estimated clip of 42 percent this year against Google/YouTube’s 32 percent.

Even between these two giants, things aren’t entirely equal. Facebook and Google are not only emerging as the kings of online ads, they are rival kings, not just competing with each other for growth but often doing so at each other’s expense. No longer can this market be said to be a zero-sum game…

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“I don’t think this entire nation has figured out how to treat black children”: The Zero Tolerance Generation, Pt VI


Previously: Part Five

I talked with a number of teachers for this series. Most refused to go on the record for fear of potential consequences. Many didn’t like zero-tolerance policies, but also talked about the steady gutting of resources and the bizarre vicissitudes the frenzy for test scores has created in the educational process.

One, who works in an elementary school in a North Carolina city, agreed to be quoted on the condition that I use an alias.

Cybil Tanner was in high school in when Columbine happened, a “goody two-shoes” who managed to mostly escape the zero-tolerance crackdowns that followed (her sister wasn’t so lucky, she noted, and got a three-day suspension for a dubious charge). Just in her years in the classroom, she’s seen services cut and cut again, harming teachers’ ability to know their students or to deal with the particularly troubled ones before their issues get worse.

“I’ve been a teacher for eight years, and bit by bit I’ve seen the resources decrease,” she says. “Both from state and local levels, it’s gone down.”

“When you know your students you understand the situation and don’t blow it out of proportion,” Tanner says. “You know if they just had a pocketknife from a camping trip or if they have a history of violence.”

Her school’s policies call for automatic suspension for a weapon, for example, for a time at the discretion of the principal. Fortunately, she says, her principal has generally been reasonable—he’ll call a parent when a minor pocketknife-type incident comes up.

“But that’s because he knew the students, if the principal hadn’t, there weren’t connections with the community, things could have gone differently…”

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