15 Ways You’re Sabotaging Yourself at Work


shutterstock_197900150You don’t want to be “that guy” (or “that girl”) at work. You know the one. They’re super nice and great to be around, but you definitely don’t want to be stuck working on a project with them. Somehow they’ve been here for years and haven’t gotten fired, despite how unprofessional they can be.

However, you might be like them without even realizing it. Here are 15 ways you’re sabotaging yourself at work:

  1. You’re Always Late

Being late has a much bigger impact than you might have expected. Yes, things come up. You might have car issues or an emergency you need to take care of. But those are only excusable once in a while. You might think no one notices you sneaking in five minutes late, but they definitely do. Restructure your morning routine to guarantee you’re getting there in plenty of time.

  1. You Let Technology Distract You

You need to use your computer to get your work done. The internet, however, holds a plethora of things waiting to draw your attention away from what you need to get done. Your cell phone is also in your pocket or on your desk, filled with apps and people to text.

Technology is a serious distraction in the workplace. Find ways to resist temptation, like leaving your cell phone in a drawer or another out-of-sight location if you don’t need it for work.

  1. You Complain Too Much

Complaining can have a direct effect on your progress at work, and even in life. Dwelling on the negative hinders your progress and doesn’t let you be the best worker you can be. It also affects your workplace reputation and makes people less likely to want to associate with you because you complain constantly.

Complaining shows you’re focusing your time more on criticizing the company rather than getting your work done. Take notice of how many negative comments come out of your mouth each day, and try and turn them into positive ones. It’s a hard habit to break, but it’s worth it.

  1. You Make Stupid Mistakes

We’re all human, and sometimes mistakes do happen. However, a lazy mistake can lead to sloppy work, which makes you look like you don’t care. A fix may be as simple as proofreading and double-checking the work you do.

If you’re rushed for a deadline, do your best to set aside a bit of time to do at least a quick once-over before you turn it in. A legitimate mistake is one thing, but a stupid one that could easily be fixed just makes you look incompetent.

  1. You Procrastinate

Waiting until the last minute to rush a project doesn’t help anyone, so why do we do it? If you’re a perfectionist, you might need the pressure of a deadline to make you finish your work instead of going over it constantly.

However, the procrastination habit needs to be broken. Set deadlines for yourself to make sure you have sections of your work done by certain times. Don’t overwhelm yourself at the last minute.

  1. You Don’t Ask for Help

We want to think we can do everything on our own and don’t need to ask for help. We might see asking for help as a weakness, but it’s actually a strength. It shows you want to be better at what you do, and you want to make sure things are done right. It also shows you’re a collaborative person who can work with others.

Being nervous about asking for help makes sense, but there are ways to overcome that and get the help you need so you can produce the best product possible.

  1. You Don’t Plan Well

Without planning, it’s hard to keep track of the work that’s expected of you and when all of it is due. One way to get yourself organized is to get a calendar and write out all the deadlines you have. Then, break it down further into what you want to accomplish each day.

No one wants to work with an unorganized person, so take steps to plan your work for maximum efficiency. Your employers will surely take notice.

  1. You’re Too Emotional

If you’re crying every time something doesn’t go your way, co-workers and managers are going to see that as a problem. The same goes for if you yell and smash keyboards when you’re frustrated. Emotions are a part of being human, but you can’t let them control you, especially in a public setting like work.

It’s important to learn how to manage your emotions so you can be more pleasant to work with. People also won’t be worried they’re going to set you off every time they talk to you.

  1. You Don’t Pay Attention

People expect you to listen when they’re talking. Company meetings and conference calls can be boring, but you’re responsible for knowing the information that’s discussed in them.

Find a technique that helps you focus your attention when you’re in these meetings. You might find taking notes helps to keep your mind engaged in the discussion. An added bonus is those notes will also help you remember the information for when you’ll need it later.

  1. You Think You Aren’t Good Enough

A lack of confidence is a turnoff for employers. If you’re new to the company or less experienced than your peers, it’s going to make you uneasy. But being timid and passive isn’t going to help you.

There are steps you can take to boost your confidence and be more self-assured at work. One way is not backing down from a challenge. Embrace it and prove you’re willing to go out of your comfort zone to make sure something gets done.

  1. You Think You’re Too Good

If you’re boasting about your work but not living up to your comments about yourself, people are just going to think they can’t rely on you. Overconfidence can lead to incompetence, and that’s the last reputation you want to get in the workplace. Instead of talking about how great your work is, focus on working hard and let the product speak for itself.

  1. You Gossip

It’s easy to get sucked into the juicy workplace gossip that’s going around, but gossip can be really destructive to the work environment. If you’re going around spreading rumors, people aren’t going to trust you with anything, and they’ll likely avoid you.

Productivity also drops when you’re more focused on getting details of Barb’s date last night than on doing your job. Choose your friends at work wisely and don’t share intimate personal details. Keep work and home separate as much as possible.

  1. You Try to Please Everyone

Yes, teamwork is good — but there’s a limit. You can’t say yes to everything someone asks you to do. Making people happy and helping them out is a good thing, but you have to set some boundaries. Make sure you’re putting the work that you’re responsible for first. Then you can help the others if you have some extra time. Don’t be afraid to say no.

  1. You’re Terrible at Emailing

Office email is a big part of communicating in the workplace. Make sure your email habits are appropriate and professional. You don’t want to send an email to your boss with a lot of text language and smiley faces in it. You also don’t want to take too long when someone really needs an answer. Review how you email and make sure it’s suitable for where you work.

  1. You Hate Your Job

If you despise where you work, you aren’t going to be passionate and put the in the effort the company needs and expects from you. If you’re unhappy, it shows, and your negativity toward the place you work is going to seep into everything you do. If you feel these symptoms every day, it’s probably time to find a new job.

Take a look at your work habits and see how many of these you find yourself doing, so you can take steps to change them. You might be surprised at what you find.

Personal Branding Blog – Stand Out In Your Career


2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads



Author: Raymond Coppinger

This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its prime and its birthday serves as a good reminder of how much potential there is for all the digital channels that marketers want to master.

Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. The PPC corner of that landscape has changed with it and marketers today have a much greater set of capabilities when running PPC compared to the early 2000s. Yet through all this change, the keyword auction remains at the heart of PPC, billions of which take place every month.

Like email marketing, search marketing remains a critical channel for many marketers and, if Google’s advertising revenue growth is anything indicator, it will remain so for quite a while. As a B2B marketer who wears the web/digital/online hat, PPC is a channel that I have been heavily involved in throughout my career. Across all my experiences with PPC activity, I’ve found that answering these two key questions has served as a foundation for delivering real growth and return:

Do you have an easy-to-measure indicator of the health of your PPC investment?

Like most digital advertising channels, PPC is metric-rich. There are so many ways to assess performance, from conversions to click-through-rate to quality score. In the B2B world where PPC is more often than not a lead generation channel, bridging the gap between PPC specific metrics (such as conversions or quality score) and the revenue performance of your PPC activity is critical. It is very possible to have a situation where you are seeing significant improvements in your PPC metrics, but the revenue performance remains flat. This makes it even more important to have a way to measure the revenue impact.

One possible metric is a simple yet powerful equation we use here at Marketo. We look at the ratio between the opportunity pipeline created by the PPC channel (first-touch or multi-touch) and the investment in PPC; we call this ratio ‘pipeline to spend’. There are a number of factors that determine what a healthy ratio is depending on your business. For example, based on your opportunity close rate, you may aim for a pipeline to spend ratio of 13:1, which means that for every $ 1 you invest in PPC, you aim to generate $ 13 in pipeline.

pipeline to spend

Pipeline to spend can be used to track the revenue impact of any marketing program and is a fantastic way of determining marketing efficiency. By focusing on pipeline as opposed to closed revenue, you can understand how well marketing is serving your sales organization with the right marketing qualified leads. If you were to look at closed revenue instead, then it would factor in the efficiency of your sales organization at closing opportunities.

Are you allocating your PPC spend based on the right data?

The pipeline to spend ratio is a great measurement of your overall PPC investment, but getting more granular and understanding what campaigns or ad groups are driving the pipeline enables more effective budget allocation. Take the following example, in which Ad Group 1 has a higher cost per conversion but generates 3x the amount of pipeline as Ad Group 2. In this scenario, the marketer might look to increase investment in Ad Group 1, if there is volume available.

ad groups

By tracking revenue performance down to the ad group and even keyword, you can prioritize where budget should flow. Below is an example of how you could categorize and then prioritize your ad groups in terms of budget. This simple categorization is a very easy way to ensure that budget gets to the most revenue-impactful areas first.

  • Priority 1: Ad groups that have historically generated significant pipeline.
  • Priority 2: Ad groups that have not necessarily generated significant pipeline, but are important from a brand, product, or industry perspective.
  • Priority 3: Ad groups that have not generated significant pipeline and are not critical from a brand, product, or industry perspective.

PPC is a channel that has plenty of measurement options and requires continuous optimization and analysis. Put another way, PPC requires a lot of hard work on an ongoing basis; it is a journey that never ends. By knowing that the return on your PPC investment is healthy and having a mechanism for allocating budget to the right places; you can empower yourself with the knowledge you need to drive on with optimization and find ways to improve your return.

Do you agree that these questions are important? Are there other key questions you ask yourself about your own PPC? I would love to hear them –please feel free to comment below!


2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. | http://blog.marketo.com

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