A week in New York – My favourite parts of Soho


Mira Manek – food writer, chef, and creator of best-selling Indian healthy treats – tells us about the parts of New York that inspire her to creativity. Here, she walks us through Soho, giving the best places to grab a juice, indulge in ramen, or treat yourself with a gluten free donut. There are also tips on where to burn off the calories ready for your next meal, and ideas for some great hotels to rest your head. 

Sitting in cafés, pondering, reading, being inspired and writing, is something I’ve always loved doing. This year, I’ve done lots of short trips, blasts of high energy, very different to the way I travelled over the last few years – weeks which extended into months. I’m in New York at the moment, one of my favourite cities which has an incredible selection of healthy cafes, with creative flavourful food and great atmosphere. And I’m finally able to do just that… sit, think, write, indulge in deliciously crafted healthy dishes, go to a yoga class here and there and meet friends. It’s been a number of years since I’ve stayed in Soho and I absolutely love this area! So I thought I’d put together my list of healthy deliciousness and wellness, little finds and recommendations, all in and around downtown Soho. So here it is:

185 Bleecker Street

There was a queue to get a table on Saturday afternoon but it was well worth it. Luckily, there were three of us so we ordered a few dishes that we could all try – the way it should be done. The Guac Burger, Kale Caesar salad with shitake bacon, Spicy Thai with tempeh and quinoa was all delicious! I was a little cold and fancied something sweet, so let myself indulge in a super sweet hot chocolate made with almond milk topped with marshmallow pieces. I’m definitely going back!

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152 Prince Street/ West Broadway

These sweet and savoury Greek yoghurt creations are deliciously inventive, creative and gorgeous. I had a Greek yoghurt with hummus and za’atar and chickpeas, with a small portion of heart-warming lentil soup, followed by a sweet yogurt creation topped with dark chocolate, orange pieces, pistachios and mint. Grab a seat by the window – West Broadway has to be one of the best streets for people-watching.

75 9th Avenue, Meatpacking District

I love the Meatpacking district, just a fifteen minute walk from Soho, and Chelsea market has lots of great food all under one roof. The vegan ramen bowl at Mok Bar is simply perfect – tasty, spicy, wholesome and healthy.


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19 Kenmare St, Corner of Elizabeth Street

‘…we treat fruits and vegetables as a butcher would meat’ love that! A cosy and earthy café, people walking in and out, great to sit outside if not too cold, and good food. I wasn’t very hungry so had a Solar Power green smoothie (frozen pineapple, avocado, kale, cilantro, young thai coconut and hemp protein), but I certainly want to come back for the food – Tacos Verdes for brunch with tempeh, avocado, Spicy Kale Caesar Salad and for dinner I want the Butcher’s Burger!

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379 Broome Street

Such a beautiful light-filled spacious cafe where you can sit on sofas and work, enjoy Greek yoghurt – the real deal! And they have a delicious butternut squash soup for lunch, freshly baked cakes and lots more!

Equinox juice bar

69 Prince Street

If you’re into juices and smoothies, Equinox gym has a brilliant bar downstairs, just off Broadway. You might spend a good half hour mulling over the menu – there really are a lot of options. But everything I’ve ever had here is delicious. From staple orange and carrot juices to Green smoothies with frozen coconut milk or hemp or almond milk to thick peanut and almond butter and banana smoothies and acai bowls. Just yummy! A good place to grab a juice to go.

248 Broome Street, between Orchard  and Ludlow, Lower East Side

Stroll over to the lower east side for some delicious vegan cupcakes and doughnuts. A cute cosy bakery with all that is gluten free, egg, dairy and soy free.

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86 Allen Street, between Grand and Broome, Lower East Side

And this was the last quick stop on my trip, again on the lower east side. It’s open in the evenings and for brunch on weekends – fabulous gourmet vegetarian dishes. Brussels Sprouts tacos was definitely an interesting fun one!

175 Avenue B, Lower East Side

This new restaurant came recommended by a few people – a real creative and fun approach to Indian dining. I didn’t make it in the end but can’t wait to visit next time!

430 east 9th Street, Lower East Side

Apparently this hole in the wall vegetarian spot has the best burgers in town – again didn’t make it this time!


I like to fit in a yoga or spin class here and there when I can during all my trips and this time I started the weekend with a high-powered spin class at Soul Cycle – literally a few doors down from my hotel. I then went to Y7 during the week for a few hot vinyasa class in candlelight to hip hop music. Yogaworks on Broadway is also great for yoga. I do also love Jivamukti yoga in Union Square – always been one of my favourite yoga spots in New York, and their cafe is fabulous. If you want to try a barre class, Exhale Soho is great! Soho has so many fantastic options you’ll certainly manage to fit something in.

Where to stay:

There’s plenty of hotels in Soho, but I’d definitely recommend the Nomo Soho Hotel and The Broome Hotel – great locations and beautiful boutique hotels.

Screen Shot 2015-11-11 at 15.35.18 Mira Manek is an author, chef, and creator of delicious and nutritious Indian snacks such as Spice Bites, Coco Fudge and Chia Chia. Her recipes are used in London eateries such as the Holborn Dining Rooms and Raw Press, and she regularly hosts supper clubs and Yoga Brunches.Mira believes that Indian food doesn’t have to have connotations of heavy richness – it can be light, fresh and healthy. Read more about her recipes and events on her blog – MiraManek.com

BOE Magazine


3 PR lessons from Amazon’s battle with The New York Times


Better late than never—or, maybe, better never than late.

This week Jay Carney, senior vice president of corporate affairs for Amazon, posted a counterpunch to a scathing story about the online retailer that ran Aug. 16 in The New York Times. That piece, posted on Medium, resulted in a response from the Times on that same site.

The sniping match has caught public relations pros’ attention.

Here are three PR lessons to be learned from these recent events:

1. Social media can provide a platform to defend your organization.

A key frustration for many PR pros before the advent of social media was the difficulty in combatting inaccuracies and negativity in news stories. A call to an editor may have resulted in a correction printed in the bottom left corner of an inside news page, or a fleeting mention on an evening broadcast, but it how could that undo what previously had been written or said?

Social media levels the playing field. Organizations with blogs and sizable social media followings can counter inaccuracies and address perceived negative slants. They also can rest assured their message is reaching a large audience.

That’s what Carney did. He provided another view for several portions of the Times’ article where he said he felt the publication got it wrong, and a large audience read his side of the story.

2. Social media can be a double-edged sword.

A company takes a risk any time it takes to its own social media platforms to publicly respond to an unfavorable story, because it leaves a question of whether the action does more harm than good.

If you’re going to take to your own social media soapbox, act quickly, but make sure your approach is well thought-out.

Carney responded to The New York Times’ story more than 60 days after it was published. Sixty days is a light-year given today’s fast-paced news cycle. Carney’s move led some to question whether he unnecessarily revived a negative story that already had died a natural death.

The question to ask is whether telling your side of the story is worth the gamble of

solidifying your connection to the negative story.

3. Neither side wins when an ugly battle goes public.

It’s tough to say whether the Amazon vs. The New York Timesfight helped the newspaper sell more subscriptions or Amazon move more books, Frank Strong says on his blog, Sword and the Script:

Sure, both organizations are probably more interested in clicks, but a continuing public match that’s two months old doesn’t help the reputation of either organization,” Strong says. It’s merely cannon fodder for Buzzfeed or Gawker, or one of those thin content organizations with click-bait headlines.

Fully comprehend what is at stake before you go into battle, and make sure your actions don’t result in losing the war.

What do you think, readers? Was Amazon right to defend its honor, or should it have let this high-profile story remain last season’s news?