[Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage



Author: Brian Glover

The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home to Kansas. And when she finally arrives, you discover that her journey is not *quite* over yet—she has to get the Wicked Witch of the West’s broomstick and bring it back to the Wizard of Oz. That’s the great thing about great journeys–anything can happen.

As marketers, we get to watch journeys play out every day and, just like the journey we witness in The Wizard of Oz, we don’t always know what the outcome is going to be. Perhaps a competitor will swoop in like a flying monkey and whisk your customer away. Or, maybe your customer will fall asleep in a field of poppies, going dark until the right marketing touch awakens them. Whatever the obstacles, as marketers, we’re with them every step of the way. And it’s up to us to help maintain their momentum and propel their journey forward.

If you need to guide your wandering customers back onto the right path and keep them there, follow these 4 tips for getting your customers to re-engage:

1. Engage with your customers on their preferred channel. To start, you need to know their preferred channel, which requires testing. Try reaching out to customers across a wide variety of channels, and then engage with them in the channels where they respond best and are more cost effective for you. For example, run an ad campaign targeting prospects or customers who don’t respond to email. How did it do? If your ad didn’t get much traction, you might want to explore another road.

2. Entice past customers with relevant offers based on their interests. Use everything you know about a customer to create more relevant communications. This includes the products they viewed on your website, indicated an interest in by viewing or downloading relevant content, and of course, what they bought.

3. Present a consistent message across channels. The more you speak to your customers with a single voice, the better they will respond. Keep offers consistent across channels. If you promote a discounted product through your ad channel, make sure the email going out that day reinforces your offer.

4. Target when the timing is right. Listen for signals that someone is interested in your product or service. Retargeting ads are great, but try presenting different offers based on where your customer is engaging with you—whether that’s on your website or on their mobile device when they are near your store.

The right tool, like marketing automation, enables marketers to effectively engage with their customers by listening and responding to their customers activities. This is critical because customers evolve over time. They expect marketers to quickly to keep up with those changes by not only communicating with them on the right channel but with personal and relevant messaging and content.

Check out the infographic below to see how these tips would help the Emerald Shoe Company re-engage their customer, Dorothy, and get her back on the yellow brick road to customer loyalty.

View the infographic in a new window here.

Please use the HTML code below to embed this graphic

<a href="http://blog.marketo.com/2015/11/infographic-back-on-the-yellow-brick-road-getting-customers-whove-strayed-to-re-engage/"><img alt="[Infographic] Back On The Yellow Brick Road: Getting Customers Who've Strayed To Re-engage" src="http://easybranches.net/wp-content/uploads/2015/11/1e325__Wizard-of-Oz-Reactivation-Infographic-_Marketo.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>

[Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. | http://blog.marketo.com

The post [Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

Marketo Marketing Blog


Tween Fashion Plate: The Chicklet in Mellow Yellow


My Chicklet’s love of fashion is quite evident. And now that she is ten and on the verge of tweendom, she wants to have more say so in her wardrobe choices and style selections. Before, shopping with her was a breeze—she pretty much agreed with everything I picked out. Now, however, is a different story. She wants her wardrobe to reflect her personality. I believe very much in her girl power, so I have been loosening my reigns while letting her be more independent in her fashion picks.

While shopping for Spring attire at Macy’s, she came across this fabulous yellow dress, and she fell in love with it on site. Yellow is her second favorite hue, so I knew I was going to have to shell out the coins to get it for her.

She opted to wear the dress during a Demi Lovato concert we were invited to earlier this Spring, I must say, she looked absolutely amazing. She completed the look with a few snazzy accessories, and voila—she was ready for the concert.

Check out her Tween Fashion Plate Mellow Yellow look below:

Tween Fashion Plate POP Kate Spade Purse

We purchased this BCX Girl dress on sale at Macy’s. It was still a little cool here so she paired it with boots and a braided belt

Tween Fashion Plate

Her POP purse is a Kate Spade New York creation that we got at the Kate Spade New York Outlet here in St. Louis

Tween Fashion Plate Bracelet

The Chicklet is fascinated by the 80′s so she loves anything bright and colorful. This bracelet was a gift purchased at Claire’s Boutique.

Tween Fashion Plate Donut Earrings

Donut earrings complete the look and add a fun touch.

I feel her look is fly and age appropriate for a 10 year old girl.

Do ya like this look?

The Cubicle Chick