How Great eLearning Voiceover Script Writing Gets Your Point Across

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eLearning voiceover

When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when we hear it), it’s understanding its function and being committed to getting it right.

Trust Your Audience’s Ability to Understand

For better and worse, we live in an accelerated world. While this development has many advantages and disadvantages, the reality is that modern audiences have developed a keen ability to process information much more quickly than in those of the past.

Once upon a time, movies and television shows (even the great ones that we still love to watch over and over) were filled with long scenes where not a lot happens. Characters look for keys, walk out of the house to the car, get in, drive, arrive at the destination, turn off and exit the car, walk up the driveway and knock on the door, wait, entering when someone answers. You know where I’m going with this. Some forward-thinking (or bored) editor out there probably said, “An audience can fill in those logical details on their own; let’s get to a scene with more excitement or complexity.”

The same concept can be applied to your voiceover scripts.

A deliberate sequencing of thoughtful points, each reduced to its essence, can yield effective messaging. This does not mean scripts should be simultaneously stripped bare and then clogged with content. But cutting unnecessary or clichéd phrases and getting to the heart of your point is a good start.

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Understand What Good Voiceover Can (and Can’t) Do

Understanding the basics of script writing and production is good knowledge to have during discussions with a writer and production company. While it is true that an outsider does not know your business and customers like you do, the best ones have the skills to translate your need into a dynamic product.

Here are some things to keep in mind:

  • Writing for the ear is, generally speaking, less formal than writing for the eye. The tone should remain conversational and relatable.
  • 100 words equals about one minute of screen time. Keep that benchmark in mind when estimating how much content you will need.
  • Voiceover narration is a hybrid art form, incorporating both words and images. It works best when the strengths of both are used together in ways that enhance one another. In other words, don’t simply tell the audience what they’re seeing, use narration as a bridge between points or to enrich the content on the screen.
  • Silence can be an effective tool to transition between ideas, signal the end of a section or let the audience absorb and reflect.

Set Clear Objectives for Your Voiceover Project

Nothing can slow down a process more (and unnecessarily eat away at a budget) than unclear goals. You should have a solid understanding of what you want to accomplish long before the engineer plugs in microphones. If you are unsure of where to start, there are plenty of resources out there (like this one) designed to guide you through the process, asking questions about your intent and helping make sense of the answers.

Feeling like you are in control of your message and informed about the process will give you the confidence to be open to pleasant surprises that can deliver your message in ways you never expected.

Care to share your best tips for killer voiceover scriptwriting? Leave us a comment below!

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The LinkedIn Guide To Starting Your Freelance Writing Career

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In order to improve your writing career, you should remember one of your strongest assets and opportunities is your online brand as a freelancer, especially on your LinkedIn profile, which now allows you to write and feature your original work.

The overall look and feel of your LinkedIn can either help you to attract new clients or, on the contrary, play a negative role and dissuade clients from working with you. Because of this, you need to take valuable strides towards a positive and leading image of your work.

When starting your freelance writing career…

you need to make sure that you fully understand what you want to deliver to your target audience. Thus, you must decide which writing services you are willing to offer, and assess your opportunities with this in mind. The most important thing you can do when promoting your personal brand as a freelance writer is to be interested in and passionate about what you are going to do for your clients. That passion will shine through, and individuals will be excited to have you as part of their team, even if it is just temporary.

The design of your LinkedIn profile…

comes into play every time someone visits your page, so it should be sophisticated, clean, easy to read, and not look like a spam account. The primary goal of any potential project is to welcome new customers and visitors with the best of your work. For example, perhaps you worked at a globally recognized corporation, but recently pivoted your career. That experience might not be relevant, and if it is, make sure you write out why it helped you for what you do now.

Conduct research on what others are doing, because..

competition is a good thing. It encourages you to work harder, smarter, and faster within the industry. You shouldn’t be intimidated to join a popular freelancing website or promote your services on your LinkedIn page, where millions of others are doing the exact same thing. It’s important to learn from other individuals who are successful. Take things you like from one person, avoid things you don’t like from someone else, and over time your LinkedIn page and personal brand will be crafted just the way you like, and how customers like too. You can join professional networking groups on LinkedIn to discover these people, as well as help you stay up-to-date in the freelance writing niche. Also, these companies hire freelance writers via LinkedIn:

Before revamping your LinkedIn profile, you should conduct research into the target market you’re looking to enter, or get more work in. You can do most of this research in LinkedIn, and there are even some professional communities to keep yourself updated, and possibly help you find your next gig:

Maintaining a terrific LinkedIn profile is crucial to find and secure new freelance writing opportunities. If you have the skills, a business has the needs, and you are smart about finding each other, and identifying the best way to work, you will be on you way to new customers and reaching higher levels of success in your career.

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