How To Write Killer Headlines That Drive Massive Traffic


writing headlines

I’m sure you’ve read a lot about writing catchy headlines that drive traffic to your blog.

You probably know that listing a number of reasons, secrets, types, or ways, works the best. Someone even say that headlines should be short.

In this post, we will talk about three rules you don’t come across too often.

To understand their importance, you first need to grasp the purpose of your headlines!

The basic goal of any blog post title is nothing but to target those who might be interested in your products or services (or simply your content) and to “force” them to read your copy.

So let’s start with the tips!


1. Optimize Your Headline For Search Engines

To get a click and a visit, first you must reach out to your audience. You can do that with several channels, but search engines are the most rewarding source.

Your title is the first and most important aspect search engines consider to understand what your write-up is all about. Make a mistake while optimizing your blog post title and you’re dead in the water.

Follow these simple tips to write headlines that are search engine-friendly: 

  1. Write 60 characters at most
  2. Use relevant keywords and if it’s possible, start the title with them
  3. Be sure to not stuff too many keywords
  4. Don’t write duplicate or irrelevant titles


2. Target Your Audience in Your Headlines

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

~ David Ogilvy

Why so many people don’t read your body post, even if it has a highly magnetic headline?

Mostly, because they feel your content is not relevant.

When writing headlines, you need to target your audience, and the headline is how you do the targeting.

Untargeted headlines are either too silly or too clever. In either case they’re of no use.

Take a look at the following clever headlines: Go For The Gong – Your Face Will Be Red If You Don’t

What on earth is this headline selling? It’s neither a sex scandal story nor a TV game show, but a pitch for you to advertise in a suburban newspaper.

Here’s a better alternative: Free Report – How To Reach Customers Spending 1.9 Billion Dollars With Effective Newspaper Advertising

Here’s another clever and confusing headline, trying to sell office furniture: Just What A Slab Of Seasoned Wood Needs. A Little More Seasoning!

And here’s the alternative: Every Piece Of Raymond’s Office Furniture Is Made From Salvaged Timber… And Is Guaranteed For Life!

See how clearly the alternate headlines point out their ideal readers?


3. Use Successful Templates (And Power Words)

Do you know almost all the writing greats copied someone else’s work?

Even the mighty Shakespeare used to steal plots from Roman and Greek dramas, Thomas Jefferson copied John Locke’s Declaration of Independence,and so did the others.

Guess what, the successful bloggers also do it – especially when writing their titles. They have swipe files containing nothing but successful headline templates. These templates are time-tested, and have always worked.

Yes, they’ll work for you today, tomorrow and every day after tomorrow.

To download such templates, just Google the keyword “headline swipe file pdf”(pdf files are usually more trustworthy).

Ok now,what are the power words?

These are words that carry more ‘weight’ and act as attention grabbers.

John Caples – the head of a famous advertising agency in the US – tells us the ten most used power words in one hundred most successful headlines:

  • You……………………..31
  • Your…………………….14
  • How…………………….12
  • New…………………….10
  • Who……………………..8
  • Money…………………..6
  • Now……………………..4
  • People…………………..4
  • Want…………………….4
  • Why……………………..4

Look at you – no, not you, the power word you – it was found in 31 of the 100 titles. That shows the importance of putting your audience in the headline.

Here are some other power words you can (and should) add in your headlines:

  • What If
  • Do You
  • Amazing
  • At Last
  • Little-Known Secrets
  • Life
  • The Truth About
  • Love
  • Facts
  • Discover
  • Inside-Secrets of
  • Announcing
  • How to
  • Free
  • Hot

I also want to share with you a great resource, I often consult when I need to find a killer headline:



Final Words

Keep in mind these simple tips when you write your next blog post title, and see what happens.


And you?

What rules do you follow when writing your blog headlines?

Please share your views in the comments below, thanks!



Go for Gold! How to Write a Winning Award Submission


Old Style Photo. Champion gold cup trophy on the table

Author: Katie Pope

And the winner is…

Get your ball gowns and dress suits ready—award season is just around the corner: the Oscars, the Grammys, and, of course, the Revvies, Marketo’s annual award program. No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Think back to your childhood soccer team’s end-of-the-year party when awards were passed out. Everyone wanted to be the MVP and get recognized as the best player on the team. Well, that’s just what the Oscars, Grammys, and Revvies do—recognize and celebrate the top candidates that blow their competition out of the water. And that can be you.

Winning an award enables you to share your stories with peers and others, and get you and your company recognition you deserve. But before you start planning your acceptance speech, the first step to winning an award is the award submission itself.

Here are five suggestions for putting together a great submission:

1. Back up your success with metrics

This one should be obvious. Going back to the soccer example, simply stating that Johnny scored a lot of goals this season doesn’t provide much context. Now support that with metrics and Johnny scored 25 goals this season–more than anyone else on the team. Wow, how impressive! That’s because metrics are a clear differentiator.

Particularly in marketing, reporting and analytics provide data-driven insights and measureable results, and are the key reason that the CMO now has a seat at the revenue table. Not only does this build your company’s case for marketing activities and budget, but it can also help establish your team as an industry leader by leading by example and showcasing your results.

2. Captivate your audience

The summary section of your award application is often the most important part of the submission because it sets the stage for the rest of your submission. It needs to hook the audience into reading through and remembering your entire submission. Keep in mind the committee is going through hundreds of submissions—this is your opportunity to creatively stand out. Make sure you cover key information that sets you apart, including your main points, metrics, and any other relevant information.

3. Paint the picture

Looking back on life events, you may not remember exact conversations but you will remember how they made you feel. This is important to keep in mind while writing your submission. Within the actual submission, tell the story from your perspective, just as you would in conversation. When the committee is reading the submission, your submission should aim to evoke emotion—they should feel your pains, trials, and successes just as you did.

4. Provide other perspectives

While it’s certainly important for you and your team to realize and share the value you are achieving, when other teams within your organization also realize the value you and your team provide—your sales team, your executive team, your account managers—it gives you external, unbiased validation. Pull in quotes from some key stakeholders outside of your team, such as a vice president or a sales representative, who can vouch for your work to give your submission even more credibility.

5. Use video

If a picture speaks 1,000 words, a video speaks…well, more than 1,000. There is no better way to tell a story than from your own mouth. If the award submission form permits, include a link to a video that complements your submission. Videos are a much easier, quicker, and stronger way to consume information, with a humanistic touch that brings the story to life.

Now you’re all set to submit the best award submission yet! Regardless of what award you’re submitting for make sure to put these tips to work. Looking for a way to take them for a spin? Check out the 2016 Revvie Awards. Submit by January 30th for a chance to be recognized as a marketing leader who’s used Marketo to drive the new era of marketing. Plus, you’ll get a chance to walk the Purple Carpet at Marketo’s Marketing Nation Summit!


Go for Gold! How to Write a Winning Award Submission was posted at Marketo Marketing Blog – Best Practices and Thought Leadership. |

The post Go for Gold! How to Write a Winning Award Submission appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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