What’s Working on Instagram Nowadays? A New Thing Called “Follower Circles”

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Reddit isn’t just a massive, global community of people wasting spending time browsing the Internet. Sure, that happens quite a bit, but it’s also a reliable and hyper-niche feeding ground for news, information, entertainment, and interesting people across the world. In r/marketing, Redditor KLNMSoftly asked the question below.

What’s working on Instagram now? I’ve seen on Reddit and other forums how some people are growing accounts to 100k+ and I’m wondering how they do it! The ‘standard’ advice is always engage (like/comment), post regularly and use hashtags. That can’t be all it is. I’ve experimented with auto-likes and comment bots a year ago, but I’ve heard too many horror stories to risk doing it now. So does anyone have any insight into how people are growing these accounts now? I’ve noticed that a lot of them are luxury/women, so is it just the niche?”

Thanks to some marketing-minded Redditors in the r/marketing community, there were some insightful responses that are worth looking into if you or your business is looking to grow an Instagram following, or just engage with more users around your product, service, or industry.

One of the responses mentioned “Follower Circles” on Instagram. Essentially, it’s a “share for share” agreement that Instagrammers coordinate, similar to YouTube creators starring in each others’ videos, or syndication partnerships with editorial content.

There’s a new thing called “Follower Circles”

“My wife is a fashion blogger and apparently they do this ‘follower circle’ thing,” responded Redditor ImaGampo. “Basically, each of them takes turns linking to another blogger who links to another who links to another… and on and on. I’m really not sure how it works, but I know it’s a highly coordinated effort that’s all timed out. And apparently it works.”

And yes, apparently it does work. It’s part of the equation to how one Instagrammer gained 39,000 followers with $ 0 marketing budget, and if you’re not forming strategic partnerships with other Instagram users, accounts, and influencers, you’re most likely making one (or several) of the 8 Mistakes We Make On Instagram.

Instagram is a unique social network for businesses and brands

It’s highly visual, mobile first, used by people of all ages, and when compared to Facebook, Twitter, and even LinkedIn, it’s straightforward from a “growing your following” perspective. Instagram can just about be boiled down into two aspects: 1) a raw feed of photos and videos from the accounts you follow (mixed with the occasional advertisement), and 2) discoverability through hashtags, locations, and the “Search” tab.

Whether you join “Follower Circles” mentioned above, use relevant hashtags in the comments of your posts, or post special offers and giveaways, the simplicity of Instagram allows users to grow their community in rather straightforward ways. It’s not like Facebook where always-changing algorithms, boosting posts, and ad re-targeting are only tiny ingredients of the overall recipe.

One of the reasons that Instagram is loved by so many people is because it’s clean, simple, and users know that every post will appear in their timeline at one point or another. Keep this in mind when creating Instagram content, and explore how “Follower Circles” may be the right fit for your brand.

Click here for the original, full Reddit thread.

Social Media Week

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#ad Cricket Wireless Gives Working Families Great Value on New Network #STSA

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Cricket Wireless Gives Working Families Great Value on New NetworkDisclosure: This blog post is part of a paid SocialMoms and Cricket Wireless blogging program. The opinions and ideas expressed here are my own.

As a proponent of and advocate for working parent families, I love to share opportunities that help you and your brood live a quality life on a modest budget. So when I got the opportunity to partner with Cricket Wireless for this sponsored post to share the wonder of their affordable pricing plans with some of the hottest phones on the market, it was a no-brainer. I understand trying to raise a family on a budget, so saying yes to long contracts and inflated billing isn’t my style—Cricket Wireless is a true alternative for getting the best for less.

You may have thought you were familiar with Cricket and their service, but even I was surprised at what they now offer. Forget thinking that in order to have a fabulous device, you have to sign on the dotted line with those other wireless companies that have a habit of over-charging and under-delivering. Cricket now has more coverage and phones from leading brands like Samsung, Nokia, HTC, and more. And they are offering all of this on a brand-new network that offers maximum coverage.

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What does this mean for families? Forget wincing when you get the bill and not truly knowing what you will be charged each month. With Cricket Wireless, you get affordable plan pricing which includes taxing and fees, so no more surprises. Also, you and your family can choose the Group Save option and save with each eligible line, up to $ 100/mo. With the Auto Pay option, you can receive $ 5 off of your bill each month although can’t be combined with Group Save.

This means with the money you will save, you and your family can perhaps put it towards a family vacation. Or use it to have a family night on the town once a month. Even better, add it to your savings for future purchases and needs.

Cricket Wireless is perfect for families with tweens and teens—it may give you peace of mind knowing they have a phone, but you won’t have to worry about an inflated bill or unreliable service. They have you covered so you can concentrate on other, more important things.

Even better, Cricket Wireless discounted service doesn’t mean you won’t get top notch coverage. They now offer more 4G LTE coverage nationwide than T-Mobile, Sprint, MetroPCS, Boost, or Virgin Mobile. And traveling with your Cricket device is easy as their network covers 98% of Americans.

Don’t worry about a headache when switching—BYOD (Bring Your Own Device) to Cricket’s 4G LTE network and swap your SIM for just $ 9.99 (Which means you can use the phones your family already has—YES!).

New network, great service and amazing value — that’s today’s Cricket! Looking to switch? Cricket has some amazing holiday offers right now, be sure to check them out!

The Cubicle Chick

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