Ice Bucket Challenge raises the bar: 500 people take wintry swim to support ALS research

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This year will be remembered for many things, but it’s impossible to look back on 2014 and not recall the #IceBucketChallenge.

The movement, which benefits the neurodegenerative disorder (also known as Lou Gehrig’s disease) raised more than $ 100 million this summer, and completely dominated social media in the process.

Although the virality of the Ice Bucket Challenge has died down a bit, more than 500 people showed up on Saturday to take it to the next level. Participants took a wintry swim in Good Harbor Beach in Gloucester, Massachusetts, to support Pete Frates, the 29-year-old responsible for the challenge going viral. Frates, who was diagnosed with ALS in 2012, has since devoted his life to raising awareness for the disease Read more…

More about Watercooler, Conversations, Inspiring, Ice Bucket Challenge, and Als
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