It’s been quite the banner day for dads on Twitter
First Justin Bieber’s dad made the entire internet uncomfortable with this already infamous inquiry, and now Kanye West has taken to Twitter to express his outrage at the use of in-app purchases in kids games
If you have a verified page on Facebook or manage one, congrats on hitting the jackpot also known as Facebook Live. Some of my favorite marketers, Lewis Howes and Gary Vaynerchuck both are early adapters and testing the waters of Facebook’s live-streaming technology, also known as Facebook Live.
Here is what you need to know:
Facebook Live has only rolled out to verified pages or Facebook “public figures” in the United States. To become verified, you, generally speaking, have a large Facebook following or you have spent some serious cash with Facebook’s ad department.
If you are an admin of a verified page, you can request access to Facebook mentions directly and take advantage of the Facebook Live feature. If you are a public figure, you can also download the app.
With the rise in popularity of live-streaming technology and Twitter partnering with Periscope to beat Facebook to the game, this is Facebook’s attempt to remain competitive.
If you want to see examples, head over to Gary Vaynerchuck or Lewis Howes’s Facebook page. If you see others using it, please leave a comment below. As marketers, I think the best way we can learn about a tool is by observing other people who are using it. Facebook also mentions Dwayne “The Rock” Johnson, Serena Williams, Luke Bryan, Ashley Tisdale, Lester Holt, Martha Stewart, and Michael Buble, so these are more people that we can keep an eye out for.
Facebook announced, “Public figures can share live video from Facebook Mentions, the app that makes it easy for athletes, musicians, politicians and other influencers to talk with their fans and each other. You can discover these live videos from public figures you follow in your news feed. You can comment on, like or share the video while watching a live broadcast. You can also see when your friends of other public figures start watching. Live is an immersive and authentic way to connect with the public figures you care about, in real-time. If you don’t catch the live broadcast, you can also watch the video later on the public figure’s page.”
The biggest thing that I noticed is that I DON’T THINK THE FACEBOOK ALGORITHM APPLIES TO THE LIVE VIDEO FEATURE. AKA, you are not killing yourself to gain impressions. No promoting posts right now! Think of the savings that large brands can keep in their marketing budget pocket!
This plan sucks for smaller brands. It is so hard to compete on Facebook. If you are a smaller brand and are looking to participate in the live streaming bandwagon, get on Periscope and start scoping with a goal of two to three times a day if possible. If you are interested in learning more about Periscope, click here for a complete blog post on the platform.
Facebook live videos don’t disappear like they do on Periscope or Meerkat.
Again, this just confirms my belief that live streaming technology is the next evolution of social media. It will be interesting to see if this remains a feature of only verified pages or if one day, it will be rolled out to the masses. Only time will tell!
Megan Pruitt is passionate about helping other social media managers stay ahead of current trends in new and emerging media. Having started four different agencies social media department and having managed the social media presences for brands like; Pep Boys, QVC, Party City, Lane Bryant, Firehouse Subs and many more, she is well equipped to tackle business strategy topics for social media professionals.