Facebook Brings Facebook Messenger to Websites: This Week in Social Media

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, people can now “easily message your business” and “discover and interact with events from your Page, right on your website.”


Facebook Introduces Live Video and Collages: “Now you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.”

Posted by Facebook on Wednesday, December 2, 2015

LinkedIn Releases Rebuilt LinkedIn Mobile App: LinkedIn “streamlined the app into five core areas – Your Feed, Me, My Network, Messaging, and Search” and “made it as easy as possible for you to connect to your professional network and stay informed about the conversations and content most relevant to you.”

linkedin mobile app

LinkedIn announces the “much anticipated new LinkedIn mobile experience is now available globally.”

Instagram Introduces Instagram Partners Program: The new Instagram Partners Program offers “a set of experts vetted for excellence ready to help businesses grow on Instagram” and makes it “easier for advertisers of any size to find the best-in-class technology partners they need to get great results.”

The Instagram Partner Program will focus on “three key areas of expertise on Instagram: 1) ad tech, 2) community management and 3) content marketing.”

Facebook Marketing Partners Enables More Matching Capabilities With Custom Audiences: “By expanding the Custom Audience matching capabilities, marketers will see increased match rate (coverage) while maintaining the 1:1 match accuracy.”

Our Take on Top News This Week

In this blab from December 4, 2015, Michael Stelzner and guests discuss the top news in social media. Topics include Snapchat Story Explorer and the benefits of using Snapchat for marketing (1:34), the newly redesigned LinkedIn Mobile App (30:56) and updates to the Facebook Page Plugin (51:02). Subscribe to future shows here.


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More news to note

Google Introduces New Interactive Ads: Google introduced “two new rich, immersive ad formats” to drive app installs. These are trial-run ads featuring “up to 60 seconds by streaming content from the app before downloading” and mobile interactive interstitial ads with a “completely customized user experience tailored to each advertiser’s app.”

googleinteractive interstitial ads on mobile

Trial-run ads and interactive interstitials are currently in beta and available to a limited set of advertisers.

Facebook Features Causes and Charities Using 360-Degree Video: Facebook is “shining a light on how charities and causes are using 360 video to tell their stories and bring a new perspective to the work that they’re doing around the globe.”

facebook 360 degree video cause marketing

Facebook “will feature a different 360 video from a cause or organization on the 360 Videos on Facebook Page.”

Twitter Introduces Crashlytics and Digits for Apple TV: Twitter is “making available two developer tools, Digits and Crashlytics, available for tvOS apps.”

Vimeo Rolls Out 4K Streaming to All Users: “Vimeo is incrementally rolling out adaptive streaming support to all users, meaning we can now view videos in 4K… on its website proper, as well as in its embedded player and Vimeo On Demand.”

Google Features New Way to Save and Sort Online Images: Google announced that you can now “star and bookmark images directly from Google’s image search in your mobile browser” and create collections.

google image collections

“This feature is currently available in the US when you search for images on mobile, across all major browsers on both Android and iOS.”

Some cool social media tools worth checking out

Adobe Premiere Clip: This mobile app for Android and iOS lets you create and edit videos on your mobile device, share them on social media, sync them to Adobe Creative Cloud or send them to Premiere Pro CC on your desktop for further refinement.

adobe premiere clip

“Create and edit amazing videos right on your mobile device with Adobe Premiere Clip. Then send your work to Premiere Pro CC on your desktop.”

AppAction: This new tool drives traffic to Instagram by sharing posts to Facebook and Twitter with a trackable URL directing users to view the photos on Instagram rather than as an embedded image. AppAction also tracks metrics such as audience engagement and referrals and is free to use while still in beta.

appaction

“Clicks on your shares will open inside of the Instagram app where people can like, comment, and follow you.”

Desygner: This free and easy-to-use interactive online design tool offers thousands of ready-made templates, vectors and stickers to help you create stunning social media images.

desygner

“Create your own stunning designs. Free and easy to use. No skills required.”

News From a Partner, Simply Measured:

Simply Measured and DataRank have joined forces: Our goal at Simply Measured is to put practical data in marketers’ hands and allow them to do their best work, simply. Marketers now have an intelligent solution that provides real insights from social data and a holistic view of social performance. Discover how combining analytics and insights makes social smarter.

simply measured social smarter ad

Some Interesting Studies to Note:

Compensating Influencers While Maintaining Consumer Trust: GroupHigh surveyed 5,000 online influencers selected based on their reach, social influence and vertical to learn about compensation trends and audience sentiment towards sponsored content. According to this report, 85% of online influencers accept monetary compensation from marketers in exchange for posting about a brand. On average, 42% of influencers charge brands between $ 200 and $ 500 per post and 37% charge less than $ 200. A small percentage of those surveyed say they do not take any form of payments (11%) or only accept products in exchange for posts (4%).

Google+ Is More Popular Than You Think: New research from GlobalWebIndex finds that Google+ still has a strong position and loyal following in the social networking landscape. The report shows that 1 in 4 Internet users still use Google+ each month and even higher in some fast-growth markets in the Middle East, Africa and Latin America. The typical Internet user is active on an average of 2.8 different social networks and for a decent percentage of online adults one of those networks is Google+.

The Most Instagram Places in America: Using exclusive data provided by Instagram, Time Magazine published a list of the most Instagrammed locations this year in each of the 50 U.S. states. Time features a map and a photo gallery showing the most popular spots in each state.

Don’t Miss Our Conference:

Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas: Social Media Marketing World, brought to you by Social Media Examiner.

social media marketing world 2016You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

Discover the newest and best ways to market your business with expert-led sessions and workshops covering social tactics, social strategy, content marketing, measurement, corporate social and social customer service.

Click here to see what all the buzz is about.

What do you think of using Facebook Messenger on websites? Have you used Facebook Messenger for business? Please share your comments below.

social media examiner weekly news december 5 2015

Facebook brings Facebook Messenger to websites and other social media news for December 5, 2015.

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Snapchat Rolls Out Story Explorer: This Week in Social Media

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Introduces Story Explorer: “When you see a moment that inspires or excites you, simply swipe up to see more Snaps of that same moment – from every perspective.”

Twitter Launches Native Video Support for Twitter Kit on iOS 8+: “Users will be able to watch full-screen Twitter videos and GIFs without having to open up a web view or leave your app.”

twitter kit natvie video support

“Video support is now live on iOS, and will be coming shortly for Android as well.”

Vine Adds New Discovery Tool for iOS: You “can now swipe left on any post to see more Vines” on the iPhone app. Vine is also now available on the Apple Watch.

vine on apple watch

The Vine app for Apple Watch “provides two feeds: Favorites and Featured.”

Facebook at Work Introduces Companion Messaging App for Android: Facebook launched Work Chat, “a messaging app on Android for companies that use its Facebook at Work collaboration service.”

facebook at work messenging app

“Work Chat lets you quickly message people at your company.”

Snapchat Adds Chat Prompt to Individual Story Snaps: When viewing a story snap, you can “send that user a direct chat message” and start a “private message thread tied directly to the original snap.”

More news worth noting

Skype Releases Update for iOS Devices: Skype 6.6 for iPhone and iPad is a “new version that helps make multi-tasking with Skype a little bit easier.”

Quora Launches Writing Sessions: A new Quora feature, Writing Sessions, “lets askers (1) know when a domain expert is looking for interesting questions to answer and (2) collaborate to assemble a great set of questions for the expert to answer.”

Other upcoming social media news worth following

Instagram Testing Multiple Account Support on Android: “Instagram is working on multiple account support on Android and if you’re lucky enough you might already have the option inside your app.”

Blab Homepage Will Feature More Personalization: “Over the next week, you will see a number of small tweaks to the [Blab] homepage that makes it more personalized for you.”

blab homepage personalization

The updated homepage banner will show “blabs by the people you follow and the topics you care about.”

Google’s Accelerated Mobile Pages Project Will Go Live Early Next Year: “Google will begin sending traffic to your AMP pages in Google Search early next year.” Google plans to “share more concrete specifics on timing very soon.”

Here are some cool social media tools worth checking out:

Zapier: This tool allows you to easily connect the web apps and social media networks you use and automate tedious or repetitive tasks between them. Zapier integrates with over 500 apps.

zapier

“You can use Zaps to connect any two Zapier-supported apps to each other.”

Photoslurp: This new platform collects and curates your user-generated brand photos across social media and makes them shoppable by linking them with your product catalog.

photoslurp

“Make Instagram shoppable today.”

Some Interesting Studies to Note:

Understanding Employee Advocacy on Social Media: Hinge Research Institute and Social Media Today examined the state of employee advocacy programs and how they benefit both firms and advocates. The primary benefits to firms mentioned were increased visibility (79%) and brand recognition (65%). Almost 86% of employees say their involvement in a formal advocacy program has had a positive impact on their career. The top-rated benefits include an expanded professional network (87%) and keeping up with industry trends (76%).

Maximizing the Digital Video Advertising Opportunity: According to a recent study from SocialCode, Q3 2015 marks the first time that spending on Facebook video ads has exceeded spending on Facebook photo ads. Video ads accounted for 29% of total spend in Q3 2015, an increase from 23% in the Q2 2015 and 14% percent in the Q3 2014. Video posts also had the largest increase in ad spend quarter-over-quarter compared to photo and link posts.

The Content That Compels People to Buy: Blue Nile Research examined the type of content and channels that compel shoppers to buy. The study also compared what content resonated best with B2B versus B2C buyers. Almost half of all B2B and B2C buyers prefer headlines containing data and statistics. More B2C than B2B buying decisions are influenced by “personal experiences” and “recommendations” found in blog posts. However, B2B buyers prefer video at a greater rate than B2C buyers.

Conversion Rate Optimization Report 2015: Based on an online survey of nearly 900 client-side and supply-side digital marketers and ecommerce professionals, customer journey analysis is one of the most used and valued methods for improving conversion rates. The latest annual Conversion Rate Optimization Report from Econsultancy and RedEye shows that 93% of respondents are using or planning to use customer journey analysis. The report also examined the effectiveness of other types of conversion strategies such as usability testing, segmentation, website personalization and copy optimization.

The Fraud Report: How Fake Users Are Impacting Business: A report from mobile identity solutions provider TeleSign examines the impact of fake users on businesses and the possible financial and brand damage to companies caused by them. Eighty-two percent of companies surveyed struggle with fake users, but 43% report doing nothing to stop them in the interest of keeping their registration process simple. The report also highlights how lax policies toward fake users are hurting companies and their genuine user base with spam, threats to confidential information, damaged reputations and other costs.

Don’t Miss Our Conference:

Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas: Social Media Marketing World, brought to you by Social Media Examiner.

social media marketing world 2016You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

Discover the newest and best ways to market your business with expert-led sessions and workshops covering social tactics, social strategy, content marketing, measurement, corporate social and social customer service. Click here to see what all the buzz is about.

What do you think of the latest Snapchat feature? Have you tried using story snaps in your marketing? Please share your comments below.

social media examiner weekly news november 28 2015

Snapchat Introduces Story Explorer and other social media news for November 28, 2015.

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