Webinars: What People Want (Infographic)


Infographic Near Bottom

Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two, to fully prepare yourself.

So why the heck would you want to host a webinar?

There’s actually many reasons, from brand awareness to audience targeting. So let’s take a look at a few of the reasons why webinars can help your business, whether it be B2C or B2B.

Become A Thought Leader

There’s plenty of competition in this world no matter what business you are in, so consumers are going to be searching for the top dogs in the market. If you want to separate yourself from the pack, you need to be looked at as a thought leader, and a webinar is a great of accomplishing that. By hosting webinars, you’re showing target audience that you know what you are talking about and have experience. A webinar only increases your credibility in the eyes of your consumers.

Connect With Your Target Audience

A webinar is going to allow you to connect on a deeper level than any other strategy. It provides you with the ability to speak one on one with people who are interested in your business. With a live chat and Q&A sessions, you can see what questions people have and get a better understanding of their needs. You are also providing your audience with a face to go with your brand, which can go a long way.

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Grow Your Audience

If you create fun, engaging content for your webinars, chances are you’re going to see your list of attendees grow. Word of mouth is the best type of marketing, and if your attendees enjoy your webinars, they’re going to tell others about it. It also gives you the opportunity to showcase your work. Although a webinar is for educational purposes, it doesn’t mean that you can’t work some of your own work into the presentation.

If you’d like to learn more about webinars, be sure to take a look at the following infographic on the behaviors of webinar guests.

Untitled Report (2)

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Repurpose eBooks into Webinars in 4 Easy Steps


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Do you need to repurpose eBooks into other pieces of content? According to the Content Marketing Institute, 61% of B2B marketers rate webinars as the most effective content marketing tactic. Webinars are found to be the content piece that most efficiently converts leads into customers. Turning your eBook content into a webinar will help you gain sales lead, extend the reach of your content and give you greater authority. Marketo reports, due to the proliferation of mobile devices and tablets, online video is considered the second best influencer when making key decisions.

Now that you understand the importance of repurposing your content, here are the next steps you should take in transforming your eBook content.

4 easy steps that will help you transform your eBook content into a webinar:

  1. PREPARE: First you must decide on your webinar agenda. You may want to begin by breaking down eBook topics and determining the amount of time you will spend on each. Try to keep it short and sweet. Most people are willing to listen for an hour – make their time count! According to Hubspot, you should be spending roughly 15-30 hours of work preparing for your webinar, minimum, to ensure you are prepared for success.
  2. PRESENT: Many industry professionals use services such as Citrix’s GoToWebinar – an easy-to-use tool that helps you create, promote and host online events. Most webinars are best accompanied by a slideshow or video presentation. Webinar slides are a great way to add to your SEO strategy. Always use optimized keywords in slides titles, tags and description in the meta data fields.
  3. PROMOTE: Get the word out there and make sure your target audience is listening! Use methods such as tweeting, LinkedIn posts, email newsletters, CTA’s and more to build awareness. You can also promote your webinar on your website and through the blog. Make sure to find out where your target audience is hanging out – find relevant blogs and forums you can get them talking about the event.
  4. PRACTICE: Grab a friend and schedule a practice session for the two of you. Make sure you are able to see what’s on their screen so you understand what things look like on the other end.You should always have a backup plan in case of technical difficulties. On the day of the event, be early! Take the time to introduce yourself and welcome viewers as they come on the webinar to personalize your presentation.

Do you have any tips to add to our list? Let us know!

Repurpose eBooks into Webinars in 4 Easy Steps image 75c075f9 fe0e 4b74 a81e 382ad3c81ecd1.png1

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