Win in Business like the Golden State Warriors

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shutterstock_267552185I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris Webber and “Spree for Three” to the now well-known Splash Brothers. From an empty arena to a sold out arena, what can you learn from the Warriors in order to propel you career, brand, or company?

Having been a fan for over 20 years (and more as it’s not polite to discuss a women’s age), here are 5 WOW Factors to bring to your business or personal model. Here’s what the Golden State Warriors taught me about my business strategy, brand recognition, and giving back.

1. Evolution. From the logo to the variety in uniforms, the Warriors continue to stay hip and on top of innovation. They’ve even launched Twitter night where the Warriors tweet with fans and the back of their workout jerseys include their individual Twitter accounts. What great awareness! They take it to the next level, bringing their talent to their customers.  Embrace new innovations and use them to your advantage.

2.  Exceptional Service. From their sales team to servers to security, you feel “at home.” I have often attended the games alone and have never felt alone for one second. They have special giveaways, fan nights, bobble head nights, contests, and so much more. From social media to their wonderful and charismatic hosts, they bring a personalized feel. Even their sales team is at the game checking in with their clients making sure they are happy! There is a reason they have the best “fans” in the NBA.  Let new technology help you connect better, not just more. Keep your customers top of mind with a personalized approach.

3. Invest in your Talent! The Warriors players are more than skillful ball players; their heart and passion ignite on and off the floor. The owners and coaches invest in their employees and do as much as they can to support, grow, and nurture their talented players. Your talent, whether it’s yours or your employees’, makes all the difference. Encourage growth, support and nurture learning opportunities, and keep in mind that happy employees who feel empowered will go to bat for you.

4. Resilience. The Warriors have had many unsuccessful years, but that hasn’t kept them down. They continued to keep their heads high and moved forward. Success is not an overnight ride no matter how solid your team is. It’s the collaboration of everyone. In order to do that, you need to all be rowing in the same direction. Don’t let disappointment languish. Help your team remember the bigger goal, even in the face of failures.

5. Take Risks! In 2011, Jerry West joined the Warriors franchise. Over the next few years, he and other dedicated guides helped to harness the raw power of the team to bring out the full talent he could see existed. Every decision, every new talent acquisition was a risk. They have continued to evolve, and it wasn’t by playing everything safe.  Just because something seems crazy or impossible doesn’t mean it is. Do your research, plan smart, but don’t be afraid to try something new.


Personal Branding Blog – Stand Out In Your Career

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A Teen Speaks: ‘Keyboard Warriors’ and How to Deal With Them

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Keyboard warriors. They seem to be everywhere these days: on Facebook and Twitter, and Instagram and Tumblr from screenshots from Facebook and Twitter. Anyone can be tough when a computer screen and however many kilometers it is between them and the person they’re attacking protects them. And sure, it might get you a few views, a few likes even and you’ll be the center of attention for about five seconds, but is that really what you want to be known as? A keyboard warrior? With the stigma attached to this term in modern times, I would think not.

There are two types of keyboard warriors: those who start or join fights randomly, simply seeking attention, and those who are addressing real-life tension or conflict because they do not have the courage to do so face-to-face. Neither is right or respectable. In fact, none of the whole online fighting sits right with me (#facebookfights, #popcorn, just no). Don’t get me wrong; I too am unable to keep scrolling down my newsfeed when I see a thread with 100+ comments (an almost guaranteed sign of a Facebook fight), even if I’m not even interested in what those people have to say. Which in a perfect world is also wrong, because why would I have anybody as a “friend” who wasn’t truly a friend and of interest to me? And yes, I have before sat and read all 162 comments of an argument, before finally getting to the bottom and realizing I’ll never get the last eight and half minutes of my life back. But moving on.

My point is a “keyboard warrior” is someone who, emboldened by the security of their bedroom/loungeroom/safe place away from harm, feels the need to post generally unnecessary negative rubbish on social media when they would never say such things to someone’s face. And that last bit, my friends, is one of my pet hates. Technology has made it so easy for people to avoid all conflict and awkward situations. One must only get through a face-to-face encounter civilly, for if you have anything slightly unsettling or annoying or confronting to say, it can always be done afterwards via text message or inbox or tweet, if that’s your style. The same goes for flirty boys who text message you fifty times a day, but when you pass them in the street they can’t even manage a hello. Seriously, grow a set or stop wasting my time. What do you think I’m going to do? Bite your head off, or worse, not say hello back? Oh, the humiliation.

What I’m talking about here is the second type of keyboard warrior: the people who use social media as a platform to address real issues and conflict, when it would be much more effective to resolve it privately and in person. We don’t all need to hear about your problems. More to the point, why do you want everyone there sitting on the edge of his or her seat reveling at your discomfort, or what would be discomfort if the same conversation were taking place face-to-face?

The first type of keyboard warrior is just as annoying, if not more so, than the latter due to the fact that they fight online simply because they gain pleasure from it and the attention, despite it being negative (if this sounds like you, please get a life). Want the solution? The foolproof way of beating these keyboard warriors and saving yourselves from their irritating and time-wasting wrath? Turn it off! Yes, you heard correctly. I know it’s a shock but your computer/phone/iPod actually has an off button which means you don’t have to sit there enduring the endless, pointless, ridiculous comments of a keyboard warrior. Or just close your social media if you still need to use your device. One of the two. For repeat offenders of online fighting, use your block and delete buttons. That’s what they are there for. It’s not healthy for anyone to be either involved in or viewing these kinds of time-wasting posts. If you’re sick of seeing them or are the victim of online attacks, block the other person. It’s that easy. One less friend is one less person encouraging their attention-seeking ways, benefiting both you and your keyboard warrior with the unhealthy attention-seeking habit. And next time you have an issue or something confronting to say to someone, do yourself a favor and say it to their face. I promise it will be more effective, even if the method is like, so ancient.

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