4 Ways That Will Actually Get You To Wake Up Early


This article was originally published on Dumb Little Man by Michelle Riklan

So you have a morning interview tomorrow but it’s almost midnight and you’re still wide awake. You set an early alarm so you could be there on time. Then, for whatever reason, the alarm goes off before you’re ready to wake up. Sounds familiar?

Maybe this hasn’t happened to you. But you came dangerously close to arriving late once. About 70 million Americans suffer from sleep problems, including apnea, insomnia, narcolepsy and restless leg syndrome, according to the National Center on Sleep Disorders Research.

Sleep problems, like insomnia, affect your career, too. Aside from arriving late, there’s also the chance you’d look so tired and unprofessional the interviewer might think you’re not serious about the job. Of course, bed hair and tired-looking eyes aren’t helping your case.

1. Say “No” to Naps and Afternoon Coffee

Resist the urge to nap after lunch but don’t use coffee to stay awake either. Go for a walk, exercise or do some chores. Wear yourself out during the day so you’re too tired at night.

If you really need to nap, don’t nap after dinner and keep it short. Napping longer than one hour will keep you up way later than you’d like.

2. Stay Away from Your Tablet and Smart Phone

The blue light emitted from mobile devices makes it extra challenging for your already-awake brain to feel sleepy. All that fun apps and emails are distracting, too. Do all your emails before bedtime, so you don’t spend the night thinking about the interview, your chores and everything else you should be doing.

3. Try the Inverted Snooze

Insomniacs, like most people, hit the snooze button when their alarm goes off. Fight the urge to snooze by tricking your brain to get up. Next time the alarm goes off, you press snooze like always but instead of going back to sleep, you get up. How in the world can you convince yourself to get up?

Easy. Promise yourself that you only need to stay up for 10 minutes– or five if that’s how short the snooze setting is. Most people who’ve tried this ended up exercising, preparing coffee or watching news on TV. By the time the alarm goes off again, they already feel wide awake.

4. Wake Up According to Your Circadian Rhythm

Lots of people wake up feeling tired every morning. Most times, it’s not even their fault.
Your body’s circadian rhythm affects how you feel after waking up. Waking up at the middle of deep sleep makes for a cranky morning, but waking up during the lightest part of the sleep cycle is bliss. You’ll wake up refreshed. As if you slept like a baby.

Sleep Cycle app on Android and iOS solves this. It wakes you up like a typical alarm but it tracks your movements so it can wake you up at the optimal time, based on your sleep cycle.
Waking up early, even for insomniacs, isn’t rocket science. But it takes some experimenting to see what works for you.

Do you have an upcoming interview scheduled way too early than your usual wake-up time? Try one of the strategies here.

Social Media Week


3 Tips to Wake up NonResponders & Boost Email Open Rates


Figuring out what makes your subscribers tick can be a head-scratcher. Why does one email marketing campaign perform well, while another perfectly good one seems to fall flat?

We’ve previously covered some of the reasons why habitual email nonresponders become that way, and provided you with tips for re-engagement. But what do you do when you want to drive more opens and clicks for a single email and are short on time? The answer, of course, is to schedule a follow-up nonresponder email.

Nonresponder emails are great for promotional content like sales, events and fundraisers that have a specific goal and/or expiration date – whether it’s redeeming a specific coupon, registering for an event, or donating to a current fundraising campaign. In previous buy one, get one free promotions to our customer base, we’ve seen as much as a 40 percent lift in our overall open rates by sending a nonresponder email to subscribers who didn’t open the original email.

So with that in mind, here are three tips to wake up those nonresponders and give your open rate a boost:

1. Segment your list
The first order of business is to segment out subscribers that didn’t open your email the first time around and create a new list of nonresponders. VerticalResponse and most Email Service Providers (ESPs) include this feature. Once you have your list of nonresponders there are two quick changes you can make to your original email to try to get more people to open your follow-up.

2. Try a different time of day or day of the week
Determining the best time to schedule your email takes some trial and error. Notice I said scheduling, and not sending? We know you likely wear a million hats, but if you’ve fallen into the bad habit (and we’re all guilty) of procrastinating on your email and sending it at the last possible second, it might be time to try scheduling in advance.

If you sent the first email early in the morning, try sending the nonresponder email later in the day. You can look at your reporting for when the majority of your opens and clicks happened to provide some data to work from. Also, if your first email went out on Monday, try a different day of the week and don’t be shy about testing on weekends, either. We could dedicate an entire post to timing (and we have), but for now, keep the scheduling time of your nonresponder email in mind as a way to make it stand out in the inbox.

3. Tweak your subject line
Aside from timing; the other quick and easy way to make nonresponders notice your follow-up email is to change the subject line. If you don’t have an enticing subject line, it doesn’t matter what your email content looks like if nobody opens it. One way is make your subject line emotionally responsive. If your campaign or promo has an expiration date, try adding time-sensitive wording to your nonresponder subject line such as “hurry,” ending soon,” last chance,” etc. For more help with subject lines, read our six tips for creating compelling subject lines

Using these three tips can help you re-engage nonresponders and get them opening and clicking your emails leading to better results.

Send effective emails today using VerticalResponse – It’s free up to 1,000 email contacts.

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