Beenger Is The New, Wacky Mobile App That Connects Us All Through Laughter

Beenger Is The New, Wacky Mobile App That Connects Us All Through Laughter

Beenger Is The New, Wacky Mobile App That Connects Us All Through Laughter


There is no doubt social networks and self-created content has taken the world by storm. Thousands of products and services are trying to be the next Facebook, LinkedIn or Twitter. At the root of every social network is the word itself, “social.”

These networks connect us to each other, and many of them are entirely different than what we knew social networks to be. Snapchat, for example, established itself on the fact that photos and vides you send to friends disappear. It has evolved a bit since its inception, but at the heart of it, some brands today are spending millions of dollars to create content that goes away 24 hours later. Amazing.

Let’s take a step back and discuss what makes a social network. First off, it must be open to a large audience, secondly it must allow the audience to interact. The more successful social networks are ones, which are built for niche, for example LinkedIn for the professional world; Twitter lets people share thoughts in seconds, Instagram for sharing images and so forth.

While some of these are great, it feels like the world is getting flooded with networks trying to grab our attention and snag us away from the big players.
To really make it you must step outside the box and give users something new, something they haven’t yet seen which lets them interact in ways they are not already doing so.

Beenger is a mobile app (iOS and Android), which has made it a mission to be the social network for fun and for letting loose. Users are quickly immersed in mad content of people doing very weird things, which at first glance feels like total chaos, and then it hits you. Each photo or video is created by users who have been sent a challenge from other users. For example make a baby laugh, make your dog cry, and thousands of others.

It is in fact a social network, which bases itself as a way for people to challenge each other and watch other people’s challenges, it seems very simple at a glance but when you get into the guts of it you understand this network is different, it not only plays on our need to be social as humans but also on our need to get validation, to succeed and to let out our urges.

Is Beenger the next Facebook, Twitter, Vine or LinkedIn? No, but it’s not trying to be, it doesn’t want you to come by and poke, read the news, or say heelo to a friend. It wants you to laugh, and laugh hard, to unwind and help others do the same.


“Laughter can cure anything, it can save a bad day, it can help smooth fights with friends and it can bring people together. Beenger was started by a group of friends who wanted a way to deepen interactions away from the screen, and that’s exactly what we have created” Maayan Yazdi Co founder and CEO of the Elegant Monkeys, inventors of the Beenger network.

So what is your next social network going to be?

Social Media Week


10 expressions with wacky origins


I’m re-watching all 10 seasons of the TV show “Friends.”

The most recent episode I watched is “The One with Monica’s Thunder.” In the episode, the friends plan to celebrate Monica and Chandler’s engagement. However, when Ross and Rachel kiss, they take everyone’s attention away from Monica and Chandler, thus stealing their thunder.

This episode got me thinking that not only is “to steal someone’s thunder” a great expression, but that English is full of some pretty strange sayings.

We typically offer them without thinking twice, but when you consider certain phrases, it’s hard to imagine why we use them.

If you’ve ever wondered where our wacky idioms come from, here are 10 interesting origins:

1. Steal someone’s thunder

Meaning: To use someone else’s idea or take attention away from him

Origin: In 1704, John Dennis, a British playwright, created a new technique for simulating the sound of thunder for his play, “Appius and Virginia.” The play flopped and quickly closed, but Dennis’ method of replicating thunder’s sound was used shortly after in a production of “Macbeth.” Dennis was upset that someone had poached his idea and was later quoted as saying, “Damn them! They will not let my play run, but they steal my thunder.”

2. Mad as a hatter

Meaning: Crazy

Origin: In the 18th and 19th centuries, hatmakers treated hats with mercury. The mercury vapor affected the hatmakers’ nervous systems, causing them to tremble and appear mad.

3. Paint the town red

Meaning: To have a wild night out

Origin: In 1837, the Marquis of Waterford (a known troublemaker) took a group of friends out drinking in the English town of Melton Mowbray. During the evening, the crew created a path of destruction by breaking windows, tipping over flower pots and pulling knockers off doors. They ended the night by painting a tollgate, the doors of several homes and a swan statue red.

A second possible origin for this idiom is the American West, and it refers to men behaving as if their entire town was a red-light district.

4. Wear your heart on your sleeve

Meaning: To make your feelings obvious to others

Origin: This idiom has a few possible origins. One theory is that it comes from the Middle Ages, when knights would dedicate their performance in a tournament to a woman of the court. The knight would tie a token from the woman, such as a handkerchief, to his arm to indicate his performance would defend her honor.

A second theory also originates in the Middle Ages. Emperor Claudius II believed men performed better in battle when they were not romantically attached, so he declared marriage illegal. However, as a concession, he allowed temporary coupling. Once year during the Roman festival of Juno, men drew names to determine whom they would date for the year. The men would wear the names of their chosen women on their sleeves during the rest of the festival.

The third theory is that William Shakespeare invented the expression. He used it in “Othello.”

5. Butter someone up

Meaning: To flatter a person

Origin: This idiom dates back to an ancient Indian custom of throwing balls of ghee (a type of butter used in Indian cooking) at the statues of gods to seek their favor. Tibetans also have a tradition of making butter sculptures each New Year in the hope that it will bring peace and happiness.

[RELATED: Learn how to revive your writing chops, grab the attention of a distracted audience and tell great stories across media channels at this upcoming writing workshop.]

6. Turn a blind eye

Meaning: To ignore something

Origin: During the Battle of Copenhagen in 1801, the one-eyed British naval officer Horatio Nelson ignored his superior officer’s signal to withdraw by moving his telescope to his bad eye and saying, “I really do not see the signal.” Nelson went on to win the battle.

7. Once in a blue moon

Meaning: To refer to something that happens infrequently

Origin: A blue moon refers to when we see a full moon twice in one calendar month-not the moon’s color. This phenomenon occurs every two or three years. Some people believe “blue” may come from the obsolete “belewe,” which meant “to betray.” A betrayer moon was an additional full moon that appeared in the spring that meant Catholics would have to fast for an additional month during Lent.

We had a blue moon at the end of July, so it will be a while until the next one.

8. Give the cold shoulder

Meaning: To let someone know he is unwelcome

Origin: In medieval England, the host of a feast would let his guests know it was time to leave by giving them a slice of cold meat.

9. Apple of my eye

Meaning: Someone you cherish above all others

Origin: The Old English word for “apple” referred to both the fruit and eyeball. If you say someone is the apple of your eye, you’re saying he or she is as important to you as the organ that enables you to see.

10. Spill the beans

Meaning: To reveal a secret

Origin: In ancient Greece, people would cast votes by placing black or white beans in a jar. If someone spilled the jar, the outcome of the election would be revealed prematurely.

What’s your favorite idiom? Do you know where it comes from? Please share in the comments section.

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