3 Simple Ways to Boost Your Search Volume (And Why You Should)

Share

3 Simple Ways to Boost Your Search Volume (And Why You Should)

Some say search volume no longer matters, that now it’s all about quality and conversions. While quality and conversions are important, so is keyword search volume.

Ads containing highly searched keywords (like insurance) will be seen by more eyes than ads with niche keywords. While these broader keywords are generally more expensive, they also tend to build more brand awareness.

Here are three easy ways you can increase search volume and boost brand awareness.

Target High Volume Keywords

High volume keywords will yield more searches, but at a cost. Those clicks add up. Ideally, try to find high volume keywords that aren’t competitive. This will get you the most views for your money. To find the best keywords, perform some keyword research using a tool like Wordtracker.

Recommended for YouWebcast: The Lead Scoring Equation: Behavior + Demographics = Customers

Wordtracker Keyword Search

Here, auto insurance yields the most search volume because it’s broad. If you want to reach the most eyes, it might be worth investing in that keyword phrase.

But be smart when managing your high volume keywords. Perhaps start off with auto insurance to increase your brand awareness. Once you know which search queries perform the best, slowly implement long-tail keywords (e.g. affordable car insurance) to target those searchers.

A tool like the Google AdWords Keyword Planner is helpful for maximizing your search volume. You can compare monthly and yearly average keyword search volumes, then adjust your campaign accordingly.

Invest in Display and Contextual Ads

Display ads capture attention, but often have low click-through rates. CTRs average 0.06% according to Google’s Display Benchmarks Tool.

However display ads, when targeted correctly, can lead to more search volume. In fact, 53% of HubSpot co-founder Dharmesh Shah’s customers use display ads alongside their inbound efforts. Here’s why.

Let’s say you’re on a local news website, and see this huge expandable banner ad.

Banner Ad

At first you might be annoyed, and decide to quickly close it. But later on you get home and realize your air conditioner isn’t working. You remember that bright orange ad and go online to search for that company.

Bam. That banner ad just scored the company a sale.

While nobody clicked on that ad, it did get the company a new customer. It works because it’s tailored to a specific audience (e.g. news readers who are homeowners), and it captures the attention of that audience.

The same applies to contextual advertising. If you’re on a classic car website, a contextual ad for classic car hoods will definitely catch your attention.

Remember, display and contextual advertising can boost search volume, when tailored to specific audiences.

Diversify Your Ads

Don’t put all your eggs in one basket. Play it smart and diversify your PPC ads among different platforms like Google, Bing, eZanga, and Yahoo Gemini.

Google has the highest search volume, which means you’ll pay a premium for clicks. However, you’ll have access to millions of people searching for your product. And your ads will be at the front of the pack.

PPC Ad

Yahoo!, Bing, and eZanga are less expensive alternatives to Google, which is helpful if you’re on a tighter budget. And don’t feel obligated to use just one network. As you optimize, you’ll find some keywords work really well on one network, and not so great on another. You might also find that you’ll have a higher ROI if you invest in multiple networks at once.

Conclusion

With search volume, you get what you pay for. In this case, paying more for higher search volume is worth it. The higher the search volume, the more people seeing your ads.

Depending on your budget and needs, pick and choose which areas (banner ads, high volume keywords, search platform) to pump money into. Then watch the money roll in.

Digital & Social Articles on Business 2 Community

Share

Deez Nuts More Popular Than Hillary? Google Search Volume Says ‘Yes’

Share

Every week, Google details, via its official blog, some of the most popular search terms from the previous week. It’s an insightful read – what trends in search is also, largely, what’s trending on social media and other channels, and Google’s wrap-up can provide perspective on topics to watch and even consider tapping into with your own marketing efforts.

And while the topics are normally what you’d expect, there are some interesting angles and perspectives highlighted which you may not have considered in wider trends – this week, for example, one of the most searched topics was the Ashley Madison hack. No surprises there, but the actual search queries themselves highlight not only interest in the topic, but what questions people are asking in relation to it.

Deez Nuts More Popular Than Hillary? Google Search Volume Says ‘Yes’ | Social Media TodayFrom the Google post:

There were more than 1 million searches for [Ashley Madison] on Tuesday, with more than half a million for [Ashley Madison List] as people tried to find out whether someone they knew had a profile.”

Curiosity is a powerful driver, but interesting to consider, based on this, just how many people are keen to explore the hack data. I mean, of course, you might want to know if any celebrities or famous people are on there, but do you really want to know if your friends or neighbors – or relatives – are listed? Evidently, the answer is ‘yes’.

(Also, FYI, Ashley Madison is not a real person.)

One of the more colorful, and interesting, stories from this week has been the tale of US Presidential candidate ‘Deez Nuts’ – who’s actually a fifteen year-old named Brady Olson, who hails from Iowa.

“Meanwhile, there’s a new presidential candidate on the scene in Iowa. A 15-year-old high school sophomore named Brady Olson made quite the splash after he submitted his candidacy with the Federal Election Commission as “Deez Nuts.” Not only is he polling at a not-too-shabby 9 percent against Hillary Clinton and Donald Trump in North Carolina – Nuts was a trending topic on Twitter and he’s surpassed Clinton in search interest, too.”

Deez Nuts More Popular Than Hillary? Google Search Volume Says ‘Yes’ | Social Media TodayNote the mention of Twitter here – it’ll be interesting to see if, with the new Twitter/Google partnership in play, Google might look to incorporate Twitter mentions in with their search results round-up in future.

In terms of the election race proper, immigration was one of the top issues of the week, after Donald Trump said he would overturn the law that grants citizenship to people born in the U.S.

Trump also made Heidi Klum a trending search term after he said the supermodel was “no longer a 10”. The remark resulted in more than 200,000 related Google searches, and a witty response from Klum herself.

Deez Nuts More Popular Than Hillary? Google Search Volume Says ‘Yes’ | Social Media TodayOther high volume search topics this week were Lieutenant Shaye Haver and Lieutenant Kristen Griest graduating from the Army Ranger School – the first women in history to conquer the grueling course (search interest in Haver and Griest has spiked more than 150X since Tuesday) and a new, surreal, art installation piece from the elusive British creator known as Banksy.

“Dismaland,” an art exhibit by the elusive Banksy, and “the U.K.’s most disappointing new visitor attraction,” features a derelict castle with a dirty moat,gloomy park attendants, and bizarre works by 50+ artists. After being shrouded in secrecy, the “bemusement park” debuted this week to the tune of 200,000+ searches, and today search interest in Dismaland surpassed that of Disneyland’s. (One of searchers’ top questions: “What does Disney say about Dismaland?”)”

Deez Nuts More Popular Than Hillary? Google Search Volume Says ‘Yes’ | Social Media TodayGoogle’s weekly wrap-up offer a quick, easy way to stay on top of search trends and keep up to date with what online audiences are most interested in. While there’s not always a brand angle to every topic – and, of course, you can stay on top of trending issues in real-time via most Twitter and Facebook, day-to-day, the additional context added around what specific queries users are submitting to Google on each topic can provide some great insights and intelligence around popular developments.

Social Media Today RSS

Share