Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance. And, increasingly, customers want information in the visual ways that entertain them, such as videos and infographics.
If you don’t already know why your brand should invest in really strong visual content, this infographic from Bandwagon presents some statistics that explain why.
For example, did you know:
It takes about 50 milliseconds for a new site visitor to form a first impression.
The brain processes images 60,000X faster than text.
Companies that create custom visual content have a 7x higher conversion rate.
Social activity that contains visuals has 40x more shares than text-only.
“Select the part of the Pin you’re interested in, and [Pinterest will] show you Pins just like it.”
Facebook Launches Two New Tools to Improve Local Marketing: “With the launch of two new products for local businesses, [Facebook is] making it easier for businesses with multiple locations to create local ads for each store and also giving businesses more insight into the groups of people near their stores.”
With Locations for Pages, businesses can “add dynamic ad copy, links and call-to-action buttons to their ads, so each ad is localized for its corresponding store.”
Periscope Announces New Features: Periscope announced two major updates on iOS and Android: “a revamped Global Map and Skip Ahead on replays,” and “a few handy shortcuts” such as Teleport, which “takes you someplace random in the world and shows you a live broadcast from there.”
“You can look at the most remote area of the world and see both what’s happening now, and what’s happened recently.”
Facebook Introduces the Notify App: Notify is “a new app from Facebook that delivers timely notifications about the things that matter to you, from the sources you love, all in one place.”
Our Take on Top News This Week
In this blab from November 13, 2015, Michael Stelzner and guests discuss the top news in social media. Topics include Pinterest’s new visual search tool (at 2:51), changes to Periscope (at 17:08), updates to local awareness ads and local business insights on Facebook (at 35.33) and the new Facebook Notify app (at 44:19). Subscribe to future shows here.
“Fans can choose to get notified when their favorite public figures are using Live.”
Facebook Expands 360 Video: 360 videos on Facebook “can now be viewed on iOS devices, in addition to Android devices and the web.” Facebook is also launching “a new 360 video microsite dedicated to providing relevant resources and information” for creators and is “starting to test 360 video as an advertising format.”
“People using a Samsung Gear VR and supported Samsung smartphone can easily play 360 videos from News Feed in their Gear VR, enabling a more immersive viewing experience.”
YouTube Now Supports VR Video: YouTube now supports VR video, “a brand new kind of video that makes you feel like you’re actually there.” Users can also watch existing YouTube content “using Google Cardboard and experience a kind of virtual movie theater.”
YouTube is “bringing two new VR features to YouTube’s Android app. All you need is your current phone, and a Google Cardboard viewer.”
“This is a big launch, and it’s going to take a few weeks to get it out to everyone… If you don’t have it now, you’ll have it soon.”
Google Launches New About Me Page: Google About Me is a new online tool that “allows you to change what information other users of Google services can see about you, including personal info like your birth date or phone number, for example.”
Other upcoming social media news worth following
Facebook Tests Upcoming Facial Recognition Feature: Facebook has begun testing “a new feature, dubbed ‘Photo Magic,’ which will scan a user’s camera roll on their smartphone and notify them when it finds a photo of their Facebook friends they haven’t uploaded yet.”
Here are some cool social media tools worth checking out:
SecureMySocial: This technology alerts you in real time when your social media activity may break the law, violate internal policies or cause professional or personal harm to you or your company.
TouchSocial: This new TouchCommerce product helps companies reach customers and deepen conversations that began on social media with personalized online chat features.
“TouchSocial delivers a personalized online engagement experience for brands and consumers on social networks.”
News From a Partner, Silverpop:
Customer Journey Maps and Buyer Personas: The Modern Toolkit for Marketing: Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience. The complex nature of today’s buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve the customer experience.
Some Interesting Studies to Note:
Pinterest Ad Spend Up 7.7 Times Since January: Stats compiled by marketing data company 4C Insights show ad spending on Pinterest has grown 7.7 times since January 2015, as brands shifted their ad budgets from channels such as display and search to Pinterest ads. Clicks on Pinterest are up 6.5 times and click-through rates on ads have doubled since the beginning of the year. Repins and ad impressions have also grown as a result of Pinterest’s unique ability to integrate ads natively within users’ searches.
Skyhook Wireless Location Services Survey: Mobile location network Skyhook Wireless and Research Now surveyed 1,000 mobile users on their use of location-based services and apps on mobile devices. Eighty-three percent of those surveyed understand that location services are vital to an app. In exchange for disclosing this information, mobile app users expect location accuracy, relevant content and targeted offers. Privacy concerns (50%), seeing little value in sharing location data (23%) and drain on battery life (19%) are the top reasons why nearly 40% of those surveyed are hesitant to share their location data. Of the almost 20% who turn off location services for all of their apps, 20% do so in an effort to avoid advertising.
B2B Video Content Marketing Trends Survey: Web Video Marketing Council, Flimp Media and ReelSEO surveyed 350 B2B marketing, agency and management professionals on their use of digital video content production and marketing. The findings show that 96% of B2B organizations are engaged in video content marketing and 73% say that video has positively impacted their marketing results. The study also provides insights on B2B online video distribution and its purposes within marketing programs.
4th Annual World’s 50 Most Influential CMOs Study: LinkedIn partnered with Forbes and ScribbleLive to name the world’s 50 most influential CMOs based on more than 100 million articles from news outlets, blogs and social media resources. They analyzed the public’s reaction to the CMOs’ publicly shared content, comments or company information, then created a proprietary score to rank the CMOs based on additional insights and data found on LinkedIn.
Are Hashtags Overrated and Overused?: Locowise compiled three months of Twitter and Instagram data to explore how brands use hashtags in their posts, the number of hashtags used per post and the engagement rate compared to the number of hashtags used. Engagement rate on Instagram is highest (3.03%) for posts that use three hashtags and continues to decline after the third hashtag. The second best engagement rate (3.02%) is on posts with no hashtags at all. On Twitter, hashtags do not appear to result in any boost in engagement rate. The data shows that tweets without hashtags outperform tweets with hashtags and engagement declines with each hashtag added.
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What do you think of the new visual search tool on Pinterest? Have you tried using visual search on Pinterest? Please share your comments below.
Pinterest Launches Visual Search and other social media news for November 14, 2015.