Periscope is truly a worldwide phenomenon. Saturday, thousands of viewers and broadcasters celebrated Scope Day, taking people around the world through Twitter’s live-streaming app.
The event kicked off at 5:15 a.m. PT, and Periscope broadcasters streamed from a plethora of places all over the world, including the Egyptian pyramids, Niagara Falls, Tianenmen Square, Burj Khalifa, Walt Disney World, the Golden Gate Bridge, Big Ben and the Sydney Opera House, among several other locales.
Scope Day also featured 12 bands from around the world, performing covers of Taylor Swift songs.
According to Scope Day founder Mike Lin, the event had more than 51,000 viewers, more than 15,000 comments, nearly 1 million live hearts and almost 150,000 replay hearts. Lin also said that broadcasters gained anywhere from 400 to 5,000 new followers.
Here’s a snapshot from @Cheryl66stl‘s broadcast atop the St. Louis Gateway Arch:
One prominent Periscoper, Lizza Monet Morales, took her 13,000-plus followers (known as Lovebug Nation) to the Caribbean island of Anguilla. It was quite a journey just to get connected to wifi, as she had to rely on a local’s phone signal. She coordinated with other broadcasters via Twitter direct messages.
Morales, who has Periscoped with the Dalai Lama, discussed the power of Scope Day with SocialTimes:
Scope Day was a virtual passport that easily allowed anyone to travel the world and visit some of the most iconic places on Earth right from the palm of their hand. Each of my fellow #ScopeDay broadcasters and I had one thing in mind, to share the best content we could with the viewers frrom where ever we were on November 7th.
It was great seeing us all, who for the most part have never met in person, voluntarily working together to put this whole thing together, for no other than reason than to let others “explore the World through someone else’s eyes” as Periscope’s motto states.
Periscope blogged about the event, highlighting some key broadcasts around the world, such as @Rosscaneva‘s tour through the museum of Sforza Castle in Milan, Italy. The broadcast included a tour with the lead curator, showing the last works of Michelangelo:
Lin told SocialTimes that he’s planning future Scope Days, encouraged by the success of this one.
See how stars and fans alike mourned the passing of Leonard Nimoy. You’ll also see Instagram’s new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know.
He lived long and prospered. Last Friday afternoon, Leonard Nimoy, better known to us as the original Spock, passed away at age 83. Over the weekend and throughout the week, social networks brimmed with tributes to the actor, whom NPR credits as one of the first major television figures to struggle with a mixed-race (half-human, half-Vulcan) identity. To honor him, the Canada Design Resource encouraged people to transform former Prime Minister Wilfrid Laurier into Spock on five-dollar bills (shown below), co-stars like George Takei shared their grief, astronauts gave the Vulcan salute him from space, and William Shatner held a “social media shiva,” where he answered questions on Twitter about their friendship both on- and off-screen.
Is it brand-safe? A breakdown on socnets. The ‘Net is inundated with social networks, so TBWA/Chiat/Day LA’s Rohit Thawani burned through all the newest ones so you know what to test… and what to ignore. Yik-Yak? “This is like a truck stop bathroom wall,” he says simply. Whisper: Great “if you want to do a leak or something for a product you have.” And for our favorite, RapChat: “This is like Snapchat but you send raps. They give you beats and you freestyle over it and send it on. And advertisers can create their own custom beats and do that. My verdict is: hell yes.” See the full presentation:
A few fewer Likes. Facebook’s once again adjusted its algorithm so that Page Likes no longer include deactivated accounts or accounts held by people who have died. Overall, this means your Likes will be a more accurate representation of people likely to see your content. But in the short term, especially for longtime Pages with a high volume of Likes, expect a drop.
Instagram ads: Now clickable, and with carousels. Instagram’s launched Carousel ads, which let you create a slideshow out of a set of images (users must swipe to see other images in the set). For these particular ads, you’ll also be able to click to buy (or simply learn more). The new program will be rolling out in weeks to come; formatting may change as Instagram optimizes it for a broader audience.
Need motivation to make the Instagram ad jump? AdWeek provides four reasons marketing on Instagram is better than on Vine (unless you’re a Vine vlogger, in which case… go you!). A quick run-through: Instagram has more users (300 million, to be exact), it has filters, it’s owned by the biggest socnet in the world, and it gives you 15 video-rich seconds versus six. You do the math.
Now you can embed Twitter videos. Now when you click on the “…” section of a tweet, you’ll have the option to either embed the tweet or embed the video. Embeds are available for videos taken and uploaded via Twitter apps for both iOS and Android, as well as for Twitter Amplify brand partners. See examples here, and here’s how a proper video embed looks:
The anatomy of a perfect Twitter response. Leadsift’s created an infographic that explains what elements you need to ensure your responses to clients on Twitter hit home. Did you know a hashtag can increase engagement 15%, or that “Click” is a better call to action than “Find”? Now you do, and then some. It’s all below.
What drives a social recommendation? A Social Media Link infographic breaks it down for you: 54% of survey respondents use Facebook to share product purchases, and 93% will splatter you with social love if they’ve had “a positive experience with the brand”; 79% will do it if they receive “a free product or sample.” Watch out… poor experiences can be just as social: 71% of respondents will share a negative experience. But you knew that already. Below you’ll find a part of the infographic that covers which social media outlets people trust most. Trust in Pinterest rose to 64% in 2014.
Need some hilarious (and free!) stock photos? To promote the film “Unfinished Business,” Twentieth Century Fox joined forces with Getty’s iStock to create a passel of funny office-related stock photos, featuring Vince Vaughn and co-stars, including Dave Franco and Tom Wilkinson. In total, 12 images are available to download free for a limited time—as long as they’re used for editorial purposes. Have at it.
Who’s tweeting about House of Cards? If you’re done binge-watching Season 3 (released this weekend) and need something to quell your withdrawal, Stat Social’s made an infographic (we got piles this week!) that tells you who the other fans are: 53% are men, and their top cities include New York, Los Angeles, Washington, DC, Chicago, and Toronto. HoC tweeters are also—perhaps unsurprisingly—2.8 times more likely to be interested in screenwriting than the average user, and favorite interests include clothing. (Speaking of… boutique service Looklive.com lets you buy all the clothing worn by cast members. Nice catch, guys. P.S. Looklive is one of my clients.)
We’ll wrap with some Disney magic. Last month the Mickey Mouse Facebook page featured video of a recent stunt it pulled in a shopping mall. When people walked by a glowing white panel, they saw their “shadows” as Disney characters. The effort brought nostalgic figures to life among both adults and children (and not a costume in sight!). Since its launch, it’s been viewed nearly 57 million times. That’s magic.