YouTube Reveals Top 10 Ad Videos of 2015

Clash of Clans

YouTube has revealed the top ad videos on its platform for 2015, highlighting the growth of mobile as a video-watching platform.

Collectively, the top 10 ad videos on YouTube were watched more than 470 million times this year, with almost two-thirds of those views happening on mobile devices. This is the first year that more people watched the top 10 ad videos on mobile devices, rather than on desktop.

The top ad video of the year was Clash of Clans: Revenge, Supercell’s Super Bowl TV commercial starring Liam Neeson, which advertised the hugely popular free-to-play mobile game. A television commercial for another Supercell game, Boom Beach, came in at fourth place for the year.

Here’s the complete top 10 list for 2015. The results were determined based on watch time, organic video views, engagement and audience retention.

  1. Clash of Clans: Revenge (Official Super Bowl TV Commercial)
  2. Hyundai : A Message to Space
  3. Love Has No Labels | Diversity & Inclusion | Ad Council
  4. Boom Beach: Speech (Official TV Commercial)
  5. adidas: Unfollow feat. Leo Messi
  6. Always #LikeAGirl – Unstoppable
  7. Durex – #Connect – Official
  8. Samsung Galaxy S6 and S6 edge – Official Introduction
  9. “Slap her”: children’s reactions
  10. Budweiser USA: #BestBuds | 2015 Budweiser Super Bowl Commercial “Lost Dog”

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ModiFace Live: Add Real-Time Beauty Effects to Videos on iOS

ModiFace Live

ModiFace, which specializes in augmented reality technology for the beauty industry, has launched its latest app, ModiFace Live, on iOS. The app allows users to apply real-time effects to their live videos, which can be recorded and shared with friends.

The ModiFace Live app includes effects like makeup palettes, contact lenses and teeth whitening, among others, which can be previewed in real-time. Users can mix-and-match multiple effects to achieve the look they want. ‘Emoji’ effects are also available, which can change the shape of the user’s nose or eyes (as examples) to resemble an emoji.

When previewing changes, users can swipe on the screen to quickly compare their actual appearance with their modified one. Users can also change the intensity of each modification.

In addition to the app’s stock makeup palettes, users can create their own using the gesture control effect. When this effect is active, users can pucker their lips or raise their eyebrows to change their lipstick or eyeshadow color, respectively.

Once users are satisfied with their modified appearance, they can tap on the screen to take a picture, or tap and hold to record a video. This content can be shared out to Facebook Messenger or social media, as examples. Users can also save content to their camera roll for posting on other platforms.

For brands, effects in the app can be connected to real-world beauty products, so brands can sponsor special effects within the app.

ModiFace Live is available to download for free on the iTunes App Store.

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