Vibrating Train Windows Transmit Ads Directly Into Your Head

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Billboards. Radio ads. Pop-up banners. You see and hear advertising everywhere these days, and a new concept literally bring ads into your skull.

Sleepy commuters in Germany, who rest their heads on public train windows, have recently gotten a surprise when they heard an ad that no one else can, as explained in the video above. They’re not dreaming: a transmitter on trains in Munich and North Rhine-Westphalia sends high-frequency vibrations to the windowpane, which a person can hear through bone conduction.

This ad campaign by agency BBDO in Dusseldorf, Germany, was launched with prototypes on behalf of broadcasting company Sky Deutschland, back in January. The ad that plays to a person’s inner ear is about Sky’s new mobile app. Read more…

More about Advertising, Germany, Trains, Bbdo, and Business
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