QuizUp Trivia Game Update Allows User-Generated Topics, Questions

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QuizUp

Following the expansion of its trivia game QuizUp into a social networking platform earlier this year, developer Plain Vanilla Games has introduced the My QuizUp feature to the platform, allowing users to create their own topics and questions for other players to answer.

The stock QuizUp experience currently offers more than 750,000 questions across 1,500 topics. Since the game launched in 2013, QuizUp has been played by more than 75 million users, with seven million games played per day. This equates to more than five billion matches in total, and more than 50 billion questions answered since launch. Gamers spend an average of 30 minutes playing the game per day.

With this new My QuizUp feature, players can log onto the QuizUp website and create their own topics, giving them titles, descriptions and more. Before each new topic is added to the system, the creator must add at least seven trivia questions for users to answer. These questions can be accompanied by images.

QuizUp Topic Creation

Once each topic is created, players can create additional questions at a later time, or jump back into the app to challenge their friends or strangers to a game. As all users finish rounds in these created topics, they earn experience or ‘mastery’ points for the topic, and can track the top participants on the topic’s specific leaderboards. The original topic creator can delete the topic at any time.

In a statement, Thor Fridriksson, founder and CEO of QuizUp, commented on the My QuizUp feature:

Having users create their own topics in QuizUp is something that we’ve always wanted to be able to do. By opening up QuizUp, we are fundamentally changing the content creation process by giving our users the ability to create quizzes and communities about anything, or everything they want. We can’t wait to see what our users will create using our topic creation tools. This is without a doubt the biggest change ever to QuizUp and we think people will love it.

The first day of availability for the My QuizUp feature saw 2,000 topics added to the system. If users find offensive user-generated content, they can report it.

QuizUp is available to download for free on the iTunes App Store, Google Play, the Amazon Appstore and the Windows Phone Store. Gamers can also play the game on the Web.

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4 Best Practices for Building a User-generated Campaign

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Posted by Sara on 31 Jul 2015 / 0 Comment

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users.

User-generated content (UGC) is any form of content that is created by a user or a fan.

These types of Campaigns are hot right now because they’re a great way to collect insightful data from followers and build brand loyalty. People on social media have a lot to say and are looking to give their opinions and tell stories if given the right outlet.

A UGC Campaign can be the perfect place to get high levels of engagement while simultaneously collecting valuable consumer data.

4 Things to Remember When Building a User-generated Campaign

1. Target people’s passions: User-generated Campaigns usually ask users to submit a story, meaningful photo or video. You’re more likely to get the high level of engagement you’re looking for if you tap into your fan’s passions when asking for information. In today’s example the non-profit End Allergies Together (E-A-T) did a great job at this by asking fans to submit content about why they want to see a cure for food allergies.

Tapping into passion is an easy task for non-profits, but other brands can benefit from this as well. Let’s take ShortStack.com for example. We don’t necessarily have a product that people are directly passionate about but our users are mostly social media marketers. Using user-generated Campaigns we’ve been able to gather a lot of feedback and testimonials about our product by asking our fans to share the Campaigns they’ve built or tell the story behind their Campaigns.

2. Provide multiple ways for people to submit their content: Some people respond best to words, some like photos and some people want to hop in front of a camera to tell their story. With ShortStack forms it’s easy to add multiple means of entry on your Campaign, so we recommend providing people with a variety of options for giving you their feedback.

3. Reward entrants: We’d like to think that people love brands enough to give their opinions for nothing in return, but most of the time a little incentive goes a long way. You can amp up your UGC campaign with a small prize option for anyone who enters or for some extra highlights on your website, blog or social networks. We’ve seen several companies run UGC Campaigns to collect testimonials for their website and it’s also common for people to take the entries they receive and highlight them on their social cover photos or in ads.

4. Use a Hashtag: Most businesses are looking for engagement from their followers and from new customers that may not have discovered them yet. A great way to get that extra interaction is to attach a hashtag to your UGC Campaign. Hashtags allow you to bring Twitter, Instagram and Pinterest into your promotion strategy.

Example of a User-generated Campaign

End Allergies Together is a non-profit that’s committed to finding a cure to food allergies. They created a UGC Campaign in order to raise awareness about their brand and engage with their audience. They have a couple incentives for people to enter including multiple giveaways of E-A-T gear and sharing people’s stories on their social media pages. Outside of their online promotion of their Campaign, E-A-T has street teams in cities throughout the United States that are handing out information about the non profit and about the Campaign.


How to Build a User Generated Content Campaign




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