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And just when you thought The Onion was comfortable with being a digital media company known for satirical publications, they show up with not one, not two, but three new parody web series. Some of the internet’s most share-worthy content and feel-good click fest sites are getting hit. Hard.
Listen here, Buzzfeed, Upworthy, NY Times and ‘Cosmos,’ buckle up because it’s going to be a bumpy ride.
On June 12, another site will beg for clicks and bait you will misleading titles. The new site describes itself as “An all-new internet experience filled with content so shareable, snackable, and clickable, it will rob you of all logic and reason. Until then, use the guide below to learn the proper method of clicking.”
According to the New York Business Journal, some of the ideas For ClickHole were presented to advertisers on Tuesday:
Quizzes like “Which pizza should I have for dinner tonight? (Presented by Pizza Hut)”
Uplifting stories in a list form: “Seven pricks that defied the odds and didn’t go into finance.”
The cuteness factor: A video titled “What this adorable little girl says will melt your heart.” (It’s actually a cogent explanation of how brands monetize adorable little kids, as spoken by an adorable little kid.)