5 Unusual Tips to Improve Your SEO With Social Media


social media how toDo you want to rank higher in search engines?

Interested in ways to use your social accounts to improve your SEO?

Social media has a significant impact on your search results, and a strong social presence can boost your search rankings.

In this article you’ll discover five ways to use social media to improve your search rankings.

5 tips to improve seo with social media

Discover five unusual tips to improve your SEO with social media.

#1: Build Links With Your Social Channels

Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.

Links on social media are often considered higher-quality links, because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority.

It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have. In addition to increasing traffic to your site, it’s also highly valuable for link building.

website link in twitter profile

Be sure to include a link to your website in your social profiles.

When it comes to link building within content, post content like new products or blog posts to your social profiles to encourage sharing. For example, you could create a relevant YouTube video for each blog post and embed it in the post, capitalizing on the high web authority to send traffic to your site and increase search rankings.

#2: Grow Your Follower Base

Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form.

This interaction might be repinning pins, retweeting your content or sending you a tweet, placing reviews on Google+ or engaging with your posts on Facebook.

follows twitter profile

Develop a solid base of followers on your social channels to boost your SEO.

Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.

There’s no point in trying to outsmart the algorithms with fake likes on Facebook. Low-quality followers are not good for you. Not only will Facebook penalize you for fake likes, search engines like Google will punish you with lower rankings, too.

So, make sure you’re steadily gaining a solid base of followers that are interacting with you and your content, and encourage them to share, engage and interact with you.

#3: Make Your Content Searchable and Sharable

Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.

pinterest profiles in google search results

Pinterest profiles can show up in Google search results.

Many social accounts give you the option of keeping your content private, or relatively so. On YouTube, you can have unlisted videos, and only people who have links to the videos can watch them. Pinterest allows secret boards, and Twitter gives you the option to have a private profile.

When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable.

For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.

facebook profile search setting

In your Facebook profile, enable the option to let search engines include your posts in search results.

The more people who see your posts, the more people who might share it. Encouraging sharing (including through methods like Facebook contests) is a great way to increase your search rankings.

#4: Use Keywords in Your Posts

Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.

On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.

This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.

#5: Create Local Listings

Make sure your business has a local listing on Google+ and that you include your address and other pertinent information. This allows customers to review your company directly on Google. Also, Google recommends businesses with the highest reviews first.

google+ profiles in search results

Make sure that your business has a local listing on Google+.

Similarly, make sure that you have a list of locations or a map for your business on your Facebook page. Not only can it be helpful for social media, but it also makes it easier for customers to find you and check in. This is great for local SEO.

facebook page map

Include a map for your business location on your Facebook page.


Using social media as a marketing tool is highly valuable in its own right, but it can offer even more value when you leverage it to increase SEO.

While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.

What do you think? Have you tried any of these tactics to increase SEO? What practices have helped you boost your rankings in search engines? Please share your experiences, thoughts, and knowledge in the comments below!

five unusual tips to improve seo with social media

Tips for improving SEO with social media.

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It’s not just the crisp snowy walks and hot toddies that epitomise getting away in Europe in winter. The hotels that open their doors for the winter season look to attract a more discerning visitor with great interior design, good food and speciality treats. We choose our selection of those going the extra mile.


Copperhill Mountain Lodge, Are, Sweden

Designed by Peter Bohlin this high-end ski-in and ski-out chalet has designer furnishings, huge fireplaces to while away the evenings, and spa ‘tee-pees’ inspired by the Sami Tribe who are the local indigenous population. The spa pool is fed by natural hot-springs and the Samezen massasge features plant extracts and warm stones.


Hotel Búðir, Snæfellsnes, Iceland

This 17th century trading post is now a fabulous 28-room lodge which you really won’t want to leave – although the surrounding area has stunning scenery too so it would be a shame not to. It is an escape from the landscape of lava fields, cliffs and volcanic glaciers, and provides luxury with spectacular views from deep sofas while sipping from the large whiskey collection.


No.38 The Park, Cheltenham, UK

Nothing beats a luxury boutique hotel when it’s cold outside, and Cheltenham (which is experiencing a bit of a resurgance in popularity with visitors recently) has a few including No.38 The Park. Set in a Regency building for which Cheltenham is reknown, the 13 bedrooms have been lovingly decorated by the owners Sam and Georgie Pearman and include reclaimed wood furniture, freestanding Victorian bathtubs to warm you up and classic David Hockney prints. Dinner can be had at No.131 next door.


Hotel La Ferronniere, Boullion, Belgium

Walkers and foodies will both appreciate a trip to Boullion in Belgium, a medieval town on the bend of the Semois River and the Hotel La Ferronniere a 10th century Tudor mansion. Surrounded by gardens and reknown locally for its local cuisine – think cassolette with wild mushrooms, lobster and Ardenne ham dishes. There is also a wellness centre with saunas, a hammam, and a Jacuzzi – so the perfect respite after a days walking.


Villa Gella, Pamporovo, Bulgaria

Pamporovo  is set in the Rhodope Mountains which are quite spectacular and is one of Bulgaria’s favourite ski resorts. It sports some 35 miles of pistes and 23 miles of cross-country skiing and is certainly buzzing in winter. The Villa Gella is a modern villa and has an indoor pool, gym, steam room, yoga corner and a resident chef – so if skiing doesn’t appeal to everyone in your party they don’t need to venture outdoors. It’s also within striking distance (so a day trip for each) to four of Bulgaria’s UNESCO World Heritage sites including the Pirin National Park.

BOE Magazine