Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post, Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message.
Image courtesy of Gmail
What does this mean for your business? Gmail’s recent update shouldn’t be cause for panic. Google notes that “making the unsubscribe option easy to find is a win for everyone,” and we agree. If a recipient is interested in your content, this update shouldn’t matter. However, if someone does choose to unsubscribe (hey, it happens), he or she will be much more inclined to click an easy-to-find unsubscribe link rather than clicking that dreaded spam button. This improves your delivery rates and your email engagement.
What do you think of Gmail’s new change? Is it the win-win Google says it is? Share your thoughts with us in the comments.