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Universities Must Move to a More Startup Culture [Infographic]


Is it possible that the golden age of universities is over? After all, 1 in 3 students won’t finish college. Student debt is at an all time high; tuition has increased faster than inflation; and 2 in 3 students leave with debt. The bottom quintile is just drowning in debt. Every year since 2000, the real value of having a Bachelors Degree has fallen.

Massive open online courses are changing the way the country educates. They are generally free and open to anyone, also in a much more cost effective way than the traditional college model. Internet courses will likely become increasingly accepted as legitimate course credits in the coming years.

To survive, universities need to begin looking more like a startup. Density powers startups, and it can help colleges as well. To unleash the potential of density, communities need nurturing: bars, eateries, coffee shops and housing. Universities foster this density. It is hard to top the collaborative potential of a thousand online students.

Universities that prepare students for a creative economy also prioritize shared resources and nurturing communities. There are areas where universities have the ability to compete, but they just need to act.

Do you think a university should be run more like a startup? Please share in the comments. To learn more, check out the full infographic below!

Universities Must Move to a More Startup Culture [Infographic] image Universities need to act like startups2

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How Universities Can Harness Facebook, Other Social Networks During Athletic Events


OregonPostanoCollege students are among the most active users of Facebook and other social networks, and athletic events such as football games trigger activity on those social networks, so Postano, the social platform of application-development-solutions provider TigerLogic, developed a way to display related social media posts at those games.

Schools including the University of Virginia, University of Oregon, and Arizona State University have tapped Postano’s system to collect and curate content from Facebook, Instagram, Twitter, Vine, and other social networks, and display that content on large screens during events.

Colleges using the system gain access to Postano products including Postano Social Hub, Postano Mobile, Postano Events, and Postano Command Center, and they can also take advantage of custom design options.

The display of social media activity from fans usually yields yet more social media activity from fans, such as after big plays.

TigerLogic Senior Vice President, Social and Mobile Tom O’Keefe said in a release describing Postano’s college-targeted offerings:

Today, college sports teams are national brands, and they want to engage students, alumni, and fans with highly social experiences. This leads to engaging outcomes and an increase in ecommerce spend with the university. We can blend visually stunning fan content with branded content to form unique activations on the Web and at the game. Partnering with college athletic departments creates the winning fan engagement formula this market is looking for, and we are excited to extend our technology into their platform.

ASU Social Media Coordinator Grace Hoy added:

The game-day experience is truly unique, and Sun Devil Athletics aims to provide our fans with an interactive experience at Sun Devil Stadium. With Postano video board and website integration, we are able to highlight fan content from social networks like Twitter, Instagram, and Facebook on the video board during ASU athletic events and increase overall fan engagement.

And Craig Pintens, senior associate athletic director at the University of Oregon, which is pictured above featuring a big screen from Postano, said:

Utilizing Postano’s technology, we were able to enhance the QuackCave, our social media command center. It enables us to aggregate posts from coaches, players, teams, and fans. The ability to project content from social media into physical locations helps us keep conversation going around the campus, engage the fans, and strengthen our community.

Readers: Do you interact on Facebook and other social networks during games?

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