PR pros read journalists’ ‘mean tweets’

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This PR firm took inspiration from Jimmy Kimmel, and showcased several pitches that drive reporters nuts.

By Kevin J. Allen | Posted: December 11, 2015
The symbiotic relationship between journalists and PR pros has been one of the industry’s oldest discussions.

Both parties need something from the other, and both have their (justified and unjustified) gripes with the other.

Because of the nature of the relationship, you seldom hear PR pros griping publicly about journalists. But journalists are happy to call out PR pros whenever they overstep, send a rotten pitch or catch them in a bad moment.

Sometimes those gripes happen on Twitter. Borrowing from Jimmy Kimmel’s wildly popular “Mean Tweets” segment, a group of PR pros from The Hodges Partnership got together to read some mean tweets from journalists who received (or who wanted to avoid receiving) bad PR pitches.

[RELATED: Learn new, innovative ways to escalate your social media game at our Social Media Conference for PR, Marketing and Corporate Communications in Walt Disney World.]

Here’s the result:

If there’s a takeaway to be found here, it’s that PR pros should steer very clear of “spray and pray” tactics.

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Twitter To Test Promoted Tweets To Logged-Out Users

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Twitter is testing a way to surface promoted tweets, even if a user is not logged into the service.

Twitter announced Thursday that they’re experimenting with promoted tweets when a logged-out user is viewing someone’s timeline.

The company noted that 500 million people visit Twitter each month without formally logging into the site, via clicked links and Google search results. This ad test is aimed at them.

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Twitter blogged about this ad test:

By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools. Marketers can now maximize the opportunities they have to connect with that audience.

Initially this test will support campaigns driving website clicks or conversions, or video views. To start, these Promoted Tweets and Videos will appear on profile pages and Tweet detail pages on desktop web only.

Twitter is rolling this out gradually with select advertisers in the U.S., the U.K., Japan and Australia. More markets could be available in the future.

Top image courtesy of Shutterstock.

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