Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial]


Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayDoes your LinkedIn profile speak to your ideal clients or is it all about you?

Do you come up in the search results when potential prospects are looking for what you offer?

And does your profile speak to your ideal clients when they land on it?

Simply having a LinkedIn profile is no longer enough – with over 400,000,000 LinkedIn members, there’s a very good chance your prospective clients will never find you unless you take proactive steps to ensure that:

  1. You’re easily found when they search for someone who does what you do, and
  2. You have a compelling profile that makes them want to learn more about you

If you can manage these two things, and create a professional and search-optimized LinkedIn profile, you’ll be well on your way to turning your profile into a lead generation magnet.

In fact, doing this is so vital that I recommend that you don’t start actively using LinkedIn as a lead generation or business building tool until you’ve taken steps to address these elements.

I’m going to share with you the three most important areas of your LinkedIn profile and what you need to do to ensure that they’re client focused and search optimized. I’ve even included a video tutorial below to highlight exactly how to do this.

3 Most Important Areas of Your LinkedIn Profile

1. LinkedIn Profile Headline

Your headline is the MOST important part of your LinkedIn profile.

Combined with your profile image, your headline is the first impression you give when someone finds you in the search results or lands on your profile page.

You have 120 characters to provide them with the information they need to decide whether:

  1. They’re interested in clicking on your profile to learn more
  2. You can help them solve one of their key challenges
  3. You share the same market and provide a service or product that is complementary to their own
  4. There’s some other reason why they would benefit from connecting with you

Often potential prospects or partners will find you via search, and ensuring your profile is search ready, means that you need to focus on two key elements.

The first element you need to think about when creating your profile is to make it search optimized. To do this, add at least one or two of your main keywords to your headline. While it doesn’t guarantee you’ll be always be found, keywords in your headline do carry some weight with LinkedIn’s algorithm, while they also provide a quick way for people scanning for those keywords to pick you out.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayIt’s not enough to simply show up in the search results as many other profiles will be listed. Being found and identified with your keywords will also not be enough to get someone to “click” on your profile.

You have to also stand out and capture the attention of your ideal clients. This includes having a compelling statement to capture your readers’ attention and intrigue them enough to want to click on your profile.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media Today

2. Client Focused Summary Section

After you’ve convinced them to “click” and they’ve landed on your profile, your summary section becomes tremendously important. This is because it’s often the first thing a person reads to learn more about you and what you offer.

You’ll want to keep these key concepts in mind while writing your client-focused summary:

  • Your LinkedIn profile should not be a job resume that’s written with you as the focus. The person reading your profile doesn’t care about your employment history (unless you’re a jobseeker). The truth is that nobody cares about you — they care about what you can do for them. So make sure your summary is client-focused.
  • Write your summary section in the first person. Even though it’s a business-oriented platform, LinkedIn is still a social network, so don’t forget to be social. One way to do this is to write in the first person, not in the third person.
  • Speak directly to your target market. When they land on your profile, you want your potential clients to know they’re in the right place and that you are the person who can help them with their problems. You’ll also want to include your chosen keywords in your summary section.

Your summary can be up to 2,000 characters, and I suggest you use them all.

Here is my three-part formula that I use to write a compelling and client-focused summary section.

  1. Credibility Section
  2. Ideal Clients – Their Problem – Your Solution
  3. Call to Action

Start with your credibility section – this should contain one or two short paragraphs which will tell prospective clients a little bit about who you are, your story, why you do what you do, and your background. Be sure to mention anything to enhance your credibility such as media attention, publications, well-known clients, years of experience, or anything else that makes you stand out. This establishes your credibility for what you do.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayNext, identify your ideal clients. This will allow prospective clients to recognize themselves and to know they’re in the right place. You identify the types of clients you work with and then speak directly to them about their problems and your solutions to those problems.

Essentially, you want to ensure that once your ideal clients land on your profile, they’ll self-select after realizing that you are someone they need to connect with.

So for example, if any Vice Presidents for Sales land on my profile, they’ll see right away that I’m speaking to them – I’ve identified them, the problem their sales teams have, and my solution of using social selling training to increase their leads and sales conversions.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayFinally, you should have a clear call to action – tell prospective clients exactly what you want them to do next. Do you want them to pick up the phone and call you? Do you want them to email you? Tell them exactly what they should do.

If you miss this part – as most people do – then you leave it to chance that they’ll actually follow up. People often have the best of intentions and plan to follow up but then forget. So tell them exactly what to do and help them take that action now.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media Today

3. Current Work Experience

Your Current Work Experience describes what you’re doing right now in your business or your current position.

This is another opportunity to include your keywords in your title and your description. Just like the Summary section, you have 2000 characters to describe your current work experience, so make sure you make full use of them.

The formula you use for your current work experience is similar to how you’ve laid out your summary, but with some minor differences.

First, begin with a paragraph or two that highlights your company and anything that positions your credibility in your industry. Share the most compelling information about your company here. You can also provide information that highlights the benefits clients receive in working with you.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayNext you can list all of the services you provide. This is another good spot for keyword optimization.

There are a couple of optional things you might consider adding to your current work experience. The first one is a list of current and past clients. If you have well-known clients or brands you’ve worked with that your ideal client would recognize, include their names. If they’re not well-known brands, you can simply list the types of clients you work with. For example, you might say, “I work with accounting and law firms.”

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayAnother possibility is to add one powerful client testimonial. If you have a great client testimonial on your website that isn’t shown as a recommendation on your LinkedIn profile, you can include it here.

Lastly, in your current work experience description, include a call to action. You can use the same call to action that you created in the summary section and add it to the bottom of your description.

Turn Your LinkedIn Profile into a Client Magnet [incl. Video Tutorial] | Social Media TodayWhile these three sections are important to ensure a great LinkedIn profile, it’s also critical to ensure that you complete your entire profile including your vanity URL, recommendations, skills, contact information, past experience, publications and other relevant areas.

These areas further help any potential prospects to be able to decide whether you’re someone they might want to work with. They’re also important for search purposes and to ensure you look professional.

For a thorough explanation on how to improve these three LinkedIn profile areas, watch this LinkedIn profile video tutorial.

What other LinkedIn or social media techniques do you want to learn more about? Let me know in the comments.

This post originally appeared on the Top Dog Social Media website

Social Media Today RSS


How to Turn Waze Into the Ultimate Navigation App


Waze has long been one of our favorite navigation apps, and even though Google purchased Waze way back in 2013, both still exist side-by-side. Google Maps is great, but with the right tweaks, Waze can be awesome—especially in cities with lots of traffic.

As Google adds more Waze-like features to Maps, differentiating between the two gets more and more difficult. Still, for driving (Waze is not in any way useful for any other type of transportation), Waze tends to be better at rerouting on the fly, alerting you to police and various incidents, and concentrates more on the experience of getting you to your destination faster. It’s all about the little features, like Waze’s traffic jam estimations and road closure information.

Personally, I never found Waze useful until I lived in Seattle and Los Angeles. The social features and crazy rerouting make sense in big cities with congestion problems. But out of the box, Waze is still a bit baffling to use. You have to dig into the settings to let it truly shine.

Customize How Waze Picks Your Route

People often complain that Waze will send you on crazy back street routes just to shave off 30 seconds from your drive. You can sort of change this, though. Head into Settings > Navigation > Routing Styles and select the “Shortest” option. This will force Waze to find the shortest distance between two points instead of the fastest. In my experience, Waze will still route you around bad traffic or other congestion, it just doesn’t work quite so hard to do so. You can also always check out other route options by tapping the Routes button after you enter the address (which incidentally, you should always do anyways to avoid some dumb left turn that gets you stuck).

While you’re in the Navigation options, go ahead and make sure you like how Waze decides to route you on toll roads, freeways, and dirt roads as well.

Clean Up the Map

Waze is a social app, and part of that means that people can report all kinds of accidents, police locations, and other similar types of incidents. This can be great, but it’s also pretty overwhelming to have all those little icons popping up on the map while you drive. So, you might want to pop into the settings to customize what’s shown on the map. Head to Settings > Display Settings > Show on Map, then uncheck anything you don’t care about. This clears up the visuals to make it a lot easier to tell what’s going on.

Set Up Your Gas Preferences

One of Waze’s best little features is the gas station and pricing information. Head into Settings > Gas Stations & Prices and you can customize how Waze shows you nearby gas stations when you search for them. You can set up your preferred fuel type, particular gas stations you like, and how the information is sorted (by price, distance, or brand) when you search. It seems like a minor feature, but it really nice when you live in a condensed area with wildly fluctuating gas prices.

Use the “Send ETA” Option

If you’re using Waze, then there’s a good chance you live in a city that suffers from serious traffic congestion. That means being on time for anything is pretty hard. While I’ve never been a fan of the creepy friend tracking apps like Apple’s Find My Friends, I do use Waze’s “Send ETA” function all the time when I’m traveling longer distances, or on airport runs. Tap the time at the bottom of the screen, then the “Send ETA” button and you can send share your location info and ETA with a friend as long as they have Waze installed. That way, they’ll know when you hit traffic or whatever else so you don’t have to text them to let them know you’re late.

Turn It Off When You’re Not Using It

Waze obnoxiously likes to track your location information all the time. At best, this is a battery drain, and at worst, a privacy issue. Thankfully, Waze has a power button. Just tap the Waze icon in the bottom left, then tap the power icon. Waze will enter sleep mode where it won’t use the battery or contribute traffic data.

This article is part of our “The Invisible Hand: Hidden Forces of Technology” series. In 2016, Social Media Week’s global theme will explore the intangible, under-valued processes driving our technology, and ultimately, our decisions, forward. As we become more efficient, dynamic, and diverse human-beings, we have the responsibility to understand the present and future potential of these hidden forces all around us.

Social Media Week