T-Mobile Now Lets You Stream Video Without It Counting Toward Your Data


T-Mobile Now Lets You Stream Video Without It Counting Toward Your Data

T-Mobile’s whole “uncarrier” thing, an occasional series of events where CEO John Legere gets on a stage and puts down his cellular competition, has been going on for a few years now. But for its tenth event, T-Mo went big. Say goodbye to video streaming nomming away your data.

We had a feeling this was coming, and Legere just confirmed things during an event in LA, describing the move as “disrupting the scam” that is cellular data. It works a lot like Music Freedom, which T-Mobile introduced in June last year. It works with 24 different services including Netflix, HBO, Hulu, Sling TV, Watch ESPN, Vevo, and all kinds of others. T-Mobile calls the service Binge On. It’s all free.

T-Mobile Now Lets You Stream Video Without It Counting Toward Your Data


Obviously, the biggest missing link is YouTube, but T-Mobile says they’re working with Google on getting YouTube in the program. Legere clarified that they currently didn’t mean the tech specs to be included just yet.

Of course like Music Freedom, you could also say that this move falls under Net Neutrality scrutiny, since T-Mobile users would most likely be more inclined to use services tied up in T-Mobile’s free streaming plan rather than a smaller service (or more importantly) some future Netflix trying to enter the video streaming game. But Legere says it won’t be a problem and allows for any service to join the program (that meets their technical specifications) and will allow customers to offer input for future services.

Another announcement that’s a bit on the smaller scale (but not much) is that T-Mobile is bumping all Simple Choice data plans by double. So the original 1GB, 3GB, and 5GB tiers are now 2GB, 6GB, and 10GB for no extra cash (unlimited is still unlimited, obviously). Unlimited users can also use 14GB of data for mobile hotspots instead of just 7GB, and as a small bonus, a free rental per month from Vudu.


Binge On is available starting November 15 for existing customers and November 19 for new plans, and if you can get Sling TV 30 percent of now if you’re on T-Mobile. If that’s a thing you want to do.

With free music streaming and video streaming, I’m not exactly sure what I’ll even be spending data on anymore, so cool!



Pinterest bans affiliate links, move toward ‘buy’ button

Pinterest announced Thursday it would shut down affiliate links, a move that has made many bloggers angry and has others wondering what the visual social media site is planning.

A Pinterest brand manager gave the following explanation to VentureBeat regarding the changes:

We are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest.

That’s probably not the only interest the company holds dear.

Pinterest launched “Promoted Pins,” a native advertising service, in May 2014, and on Wednesday it announced a deal with Apple that enables users to find the best apps in Apple’s App Store.

Though the partnership definitely fits into Pinterest’s goal to become an alternative search engine, the move may allow Pinterest app users to install ads in the future.

There have been rumors that Pinterest is working on a “buy” button, too. According to Re/Code, the “buy” button would enable Pinterest users to order and pay for participating company products without leaving the social media platform. Pinterest has remained silent regarding these rumors.

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Pinterest is not the only social media platform to make changes in the last several months.

In the wake of Facebook’s not-so-subtle push toward promoted posts—the platform significantly cut reach on page posts it deemed “overly promotional” in January—the social media network announced a tool that will tell advertisers how relevant their ads are in order to make them more competitive.

Twitter also announced a partnership with Niche, a startup that helps marketers work with social media celebrities.

According to TechCrunch, “Niche offers free analytics to social media curators so they can see what is and isn’t working, while allowing brands to browse leaderboards and collaborate with top creators on marketing campaigns.”

What do all of these changes mean for brand managers?

The brains behind social media platforms such as Pinterest, Facebook and Twitter definitely want PR and marketing pros to use the services, but company execs want it to be on their terms. Expect that the pay-to-play model will gain momentum as more businesses turn to social media to promote products and services.

The changes also highlight the importance of brand journalism and sharing great content. Brand managers can stay ahead of the curve by continuing to tell engaging stories that people want to hear and building a brand presence across multiple social media platforms. 

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