16 Ways Rookie Founders Can Prove Themselves and Their Brands


What is a quick way a young founder can demonstrate his or her thought leadership, despite not having veteran status in their industry?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

Murray Newlands1. Become a True Expert on a Small Subject

As a young leader, it is hard to say you know everything. You can, however, become a true expert in something very specific and then share your knowledge of that topic through writing and public speaking. If you show you are an expert in one specific thing, people tend to think you are an expert at lots of things.   – Murray NewlandsDue.com

Kevin Getch2. Take Every Opportunity to Share Your Passion

Speak at an event, create authoritative white papers, write in-depth blog posts, share your thoughts on social media or write a book for self-publishing on Amazon. Create one piece of authoritative content that can be reformatted for all of these different channels. Your presentation can be turned into a white paper, which can be turned into four blog posts, which can be turned into 40 social posts.   – Kevin GetchWebfor

John Rood3. Be Willing to Share Details About Your Company

The best presentations for me are those that share specific details about the tactical successes and failures of other companies. If you don’t have a big name, it might be too early to hit TED with a high-level topic — “The Future of Capitalism” or some such example. Think instead about sharing the specifics you learned while getting your business off the ground. Hint: Universities are a great place to start.   – John RoodNext Step Test Preparation

Nicolas Gremion4. Publish a Book

Even if only publishing electronically, being recognized as an author on a relevant topic is huge. It adds instant credibility. How often do you hear people being introduced as “John Smith, author of ______”? Doesn’t it add an allure of wisdom? Today with ghost writers, e-publishing and online distribution, it’s never been easier, cheaper or quicker to be a published author.   – Nicolas GremionFree-eBooks.net

Mike Ambassador Bruny5. Use Meddle.it

You don’t have to create original content, but you can demonstrate original thought by curating your comments on the web with a tool like Meddle.it. Meddle allows you to comment, share and curate your comments on the things you read on the web. You can actually highlight any part of what you are reading and comment on it. You don’t have to wait until the end of the article.   –Mike Ambassador BrunyNo More Reasonable Doubt

Heather Lopes6. Offer Tips, Perspective and Guidance

Being a thought leader isn’t just about sharing what you know — it’s about helping people apply your insights, knowledge and practical experience to their own circumstances. Find or create opportunities to offer your unique intel and advice to targeted audiences of stakeholders who will not only appreciate it, but will actually utilize it. Doing so will help you earn their respect.   –Heather Schwarz-LopesEarlyShares

Blair Thomas7. Don’t Be Intimidated

Oftentimes, young talent can fear the experience of industry veterans. The reality is, as someone new to your business, you’re likely to bring your own fresh, progressive ideas, and have knowledge that veterans lack due to their inability to keep up with burgeoning technologies and new developments. Leverage those ideas; be confident, yet humble, and communicate thoughtfully.   – Blair ThomasEMerchantBroker

Elisa Miller8. Don’t Be Afraid of Looking Like a Beginner

Our team members share blog posts from all different levels of experience. Sharing the story about how you just learned something new from a beginner’s perspective can be just as appealing to some audiences as an expert-level post. Be honest, open and authentic, and your insights will be valued.   – Elisa Miller-OutSinglebrook

Zoe Barry9. Get to Know the Veterans of Your Industry

Get to know the veterans in your industry; be able to quote them by name and what they’ve done. Your observation of the people who have made your industry what it is today will impress the harshest of critics. Furthermore, you can point out where the flaws are in the current system and how to solve them using outside examples.   – Zoe BarryZappRx

Dave Nevogt10. Understand Jargon But Use It Sparingly

Every business has key phrases or abbreviations that you have to know in order to seem like an expert. But that doesn’t mean you should use these all the time. Make sure you talk about your success in clear, straightforward language. You’ll be respected as a thought leader when you can show that your ideas and hard work produce success — not by throwing around what you think are the right words.   – Dave NevogtHubstaff.com

Jordan Fliegel11. Create a Blog and Promote It on Social Media

The best way for a young founder to demonstrate thought leadership is to create a blog. Be sure to also focus on building up your social audience on Twitter and Facebook, so that you can push your blog articles to a large and relevant audience. To add fuel to the fire, consider hiring a PR team to help get you and your company get featured in media outlets.   – Jordan FliegelCoachUp, Inc.

Alfredo Atanacio12. Lay It on the Line Every Day

You don’t know everything, and that’s OK. You have to talk about what you know and what you can do. Don’t try to imitate someone; just work on developing your own recipe for success. Say what you need to say, and if you don’t know something, look it up or ask for help. Above all, don’t forget that actions speak louder than words — let your success speak for itself.   – Alfredo AtanacioUassist.ME

Brian David Crane13. Podcasts

Go on podcasts, especially podcasts in your industry. Podcasters are constantly on the hunt for compelling guests, and everyone likes an underdog. So if you’ve got a great story to tell, you can do so via podcasts. You’ll be surprised how many influencers listen to podcasts, and you’ll be able to cite them as proof points of why you’re a thought leader.   – Brian David CraneCaller Smart Inc.

Christopher Kelly14. Host a VIP Dinner

Host an intimate dinner for your most VIP contacts and you immediately put yourself at, or even above, their level. You are the company that you keep, and having dinner with a handful of people you respect will both demonstrate your own thought leadership and will give you ideas to expand on your knowledge.   – Christopher KellyConvene

Mike Seiman15. Rule the Comment Section

A close second to having an article published is commenting on industry articles. By leaving a well-thought comment on an article, you can get visibility and open up valuable conversations. This is a free way to get your name out there and start building your personal brand.   – Mike SeimanCPXi

Elle Kaplan16. Join a Club

There are thousands of groups and communities out there for every business field imaginable. These allow you to voice your opinion in a tight-knit group of like-minded experts, and your thoughts will be well-respected and listened to. Plus, it will allow you to network with and learn from the veterans in your industry.   – Elle KaplanLexION Capital

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Pampered Pets – How Much Do Brits Spend On Their Pets? [Infographic]


People adore pets in the UK, and nothing brings more warmth to people’s hearts than the love of a furry, feather or even scaly little pal. From being greeted at the door by a waggy tail and adoring eyes to cuddles on the sofa, pets bring so much joy to people’s lives that they have become almost as integral to our homes as our family members.

Even less-animated pets such as goldfish and guinea pigs are placed in surprisingly high esteem in British households. People base their routines around them, let them sleep in their beds, and celebrate special occasions such as birthdays with them. What’s more, the love they give their owner means so much to people that they just can’t stop themselves from pampering them in return – even, it seems, when it comes to buying them luxury items that they don’t understand the value of! But when they’re that cute, can you blame them?

While it’s understandable that people want to give something back to their animals for how happy they make them, it does raise the question of whether they’re taking their need to show affection just that little bit too far. As the below infographic from Capital One shows, among those with animals, the vast majority have been known to bestow extravagant gifts upon them, putting them in danger of becoming pampered pets rather than furry friends.

How Much Is Too Much?

Pets may enrich our lives – they make great companions, improve our fitness and wellbeing, and give us more responsibility – but they’re not cheap (and that’s without them being pampered). With things such as insurance, food and health check-ups already making a considerable dent in our finances, it could be argued that extras such as expensive toys and personalised accessories are simply not necessary. It’s just that pampered icing on top of the cake.

However, if you’ve got the cash to spare and it makes you happy to treat your pet, then there’s no harm in the odd upmarket gift here and there. But the amount of money spent on luxury items for animals across the UK is far higher than you might expect – then there are the presents themselves, which range from the sublime (fur coats) to the truly ridiculous (doggy treadmills). It’s not unusual that animals get more pampered than the owner.

More Than Just Furry Friends

Owning a pet goes even further than showering them with cuddles and buying them toys – for lots of people, their animals are part of the family, which means they involve them in every aspect of their lives. If you think birthdays and Valentine’s Day are occasions only to be celebrated among humans, then think again. It seems that these dates, among others, are events Britons like to share with their pets as well, and the amount they splash out on gifts to mark these special occasions is more than you’d expect to be spent on most people.

Have you treated your pet to a luxury gift recently? How much is too much to spend on your animals? Check out the pampered pets infographic below to compare yourself with other pet owners in the UK and find out more fun facts!

The Pampered Pets Of The United Kingdom

Pampered Pets Luxury Gifts Infographic

Pampered Pets Luxury Gifts

Pampered Pets Luxury Gifts Header


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