Twitter is testing a way to surface promoted tweets, even if a user is not logged into the service.
Twitter announced Thursday that they’re experimenting with promoted tweets when a logged-out user is viewing someone’s timeline.
The company noted that 500 million people visit Twitter each month without formally logging into the site, via clicked links and Google search results. This ad test is aimed at them.
Twitter blogged about this ad test:
By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools. Marketers can now maximize the opportunities they have to connect with that audience.
Initially this test will support campaigns driving website clicks or conversions, or video views. To start, these Promoted Tweets and Videos will appear on profile pages and Tweet detail pages on desktop web only.
Twitter is rolling this out gradually with select advertisers in the U.S., the U.K., Japan and Australia. More markets could be available in the future.