21 Steps to Take Today to Ensure Tomorrow’s Success


shutterstock_2914724271. Complete final tasks for 2015.
Review all loose ends to be finalized to fully enjoy celebration of the year end.

2. Call current clients to wish them a Happy New Year.
Calls made with genuine goodwill builds a strong bond and greater loyalty.

3. Send a message of warm wishes for the new year to prospective clients with whom you already met.
Begin building relationships today with the intention of grooming them in the new year.

Success takes planning and dedicated daily commitment

4. Get your database up to date and complete final tasks.
On occasion items are overlooked. In 2016 make it your priority to review the details every day.

5. Check that all software is up to date.
Old software slows a person down.  By being on top of latest advancements, you will be time efficient.

6. Review your computer backup system.
Be certain backups are functioning properly. If you ever had a backup disc go bad, you will understand the importance. And if backups are done manually, consider cloud technology. It’s easier on you and far more reliable.

7. Purchase needed hardware.
Sometimes we try to save money in the wrong areas. As hardware becomes old, it’s a necessity to invest in the new. Peers and clientele want to see and believe you are up to date. Being up-to-date demonstrates you are on top of all you do and will enhance your personal brand.

8. Update phone and email greetings.
Review that your messages reflect exactly what you mean to say and what you want others to know. Update on a regular basis.

9. Add new skills and keywords to your profiles.
Your updates will attract additional followers and prospective clientele to your profiles.

10. Add new skills and keywords to your website.
By updating your website, you also prompt additional SEO searches and potential new clientele.

12. Update your signature line.
Have you changed your title, received recognition, or developed a new product or service? All of the above, may be added to your signature line. Doing so will alert more people to your activities and increase further interest.

13. Clean your desk.
Notes, scraps of paper, and unnecessary items seem to collect on the desk. Have the essentials ready for usage, and store or trash the rest.

14. Delete computer files no longer needed.
Just as clutter overtakes the top of our desks, old computer files become cumbersome too. Trash these to more easily find the needed.


15. Unsubscribe from unwanted email.

16. Post all of your contact information on your website.
In particular, include social media links, email and phone number.  This is a source of frustration for those visiting a site who cannot find the needed information.

17. Commit to your top year-long goal and associated milestones for 2016

18. Set the first two quarterly goals to reach your twelve-month goal

19. Create 6 monthly goals to attain the two quarterly goals.

20. Commit to daily action plans to achieve all of your goals.

Celebrate your achievements for 2015.

Get ready for a Great 2016 to make it your best year yet!

Personal Branding Blog – Stand Out In Your Career


Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success


As the new year approaches, are industry events and trade shows part of your marketing plan? Before you go, make sure you’re set up for success by considering the importance of booth etiquette. 

Here are four tips to think about the next time you’re on the show floor:

1. Be aware of your body language.

Remember you’re acting as host of your booth. Maintain a friendly demeanor with a welcoming stance as booth visitors approach your space. Keep your arms naturally at your sides or fold them behind your back. Avoid crossing your arms as it can be perceived as defensive and might cause people to walk past you.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

2. Make sure to have an ice breaker on your signage.

Your signage is usually the first thing an attendee sees. Why not pull them into your booth with a statement about your value proposition or a differentiator from your competition? 

In the picture below, we use our “freemium” model to our advantage by mentioning it on our backdrop. The “Free Email & Social Media For Your Business” statement stimulates a lot of conversations. It peaks people’s interest and allows the booth host to tell them exactly what it is and why it’s something to try.

 Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

3. Pre-populate your browser with specific pages you want to show from your website.

Many trade shows and events have less than ideal internet service. Whether it’s the free wifi provided by the venue or the portable hot spot you brought along, be prepared for slow loading pages. One way to combat this is to open individual tabs on your browser. This way when showing booth visitors your website, you can easily transition from page to page without dealing with slow load times.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

4. Emphasize the benefits of your product or service in an easy-to-digest package.

It’s time-consuming, if not impossible for attendees to hear pitches from every booth. Condense your message to a short overview that leaves visitors wanting to follow up and find out more.

Give them a takeaway like the example below. Anticipate questions visitors might have and provide the answers. 

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Conclusion:  Think about your ideal customer. What kind of experience do you want to create for him or her? Then apply these four tips to make the most of your trade shows and events in 2016. 

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