The only stat about unicorns that should worry Silicon Valley

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Much of the debate over the surging crop of some 84 (or 87 or 118 depending on who is counting) unicorns (and don’t forget the nine decacorns!) has been limited to why they’ve suddenly appeared in such quantity.

People debate how meaningful that $ 1 billion number is, or is not, to the actual health of a company. Some with horns even argue it’s “arbitrary as fuck.”  And pundits stress about whether or not those lofty valuations– which in aggregate have quadrupled in 2015 to an insane half a trillion dollars– will ever— ever— amount to a publicly tradable price in the same range.

It’s lead to handwringing about IPOs as “the new down rounds,” and some pretty alarming stats have gained currency. Like the one pointing out that 23 companies raised more than $ 40 million in growth rounds in 2014. That sounds great for entrepreneurs until you consider that only 240 venture capital-backed IT companies have gone public in the last 10 years. And that’s before you consider the pre and post-IPO valuations of those companies.

Now there’s a new reason to fear the ‘corn: They are insanely capital inefficient. And over the last year, they’ve gotten even more so at an alarming rate…

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8 Reasons You Need a Digital Content Inventory STAT

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In addition to creating the inventory, you must build management of it into your ongoing digital engagement efforts, including assigning roles and responsibilities and creating related procedures. If you’re going to invest in creating an inventory you need to properly manage it so you don’t waste those initial efforts. Digital content management has to become a habit, fully integrated into ongoing operations.

Did I mention that we have a completely separate inventory just for our Pinterest content (you can learn more about it here)? Or that we’re still managing content from our old blog post in another inventory that we’ll have to maintain until we complete all the transfers? I said it was a pain in the neck, didn’t I?

I know this all sounds crazy compulsive and anal retentive. Is it really necessary? And are there any shortcuts? I ask mysellf both those questions regularly. And based on my experience and research, the answers are Yes to the first question and No to the second. Sorry! If your organization is serious about content marketing, it needs to take digital content management seriously. And oddly enough, no one has created a sophisticated digital content inventory management tool yet (please correct me if I’m wrong). Even for website content management, Excel spreadsheets still appear to be the normative standard. I sense an opportunity for an enterprising entrepreneur…

Social Media Today – The world’s best thinkers on social media

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