Will emoji reactions soon come to Twitter?


A user found a pre-test version of the feature, which enables you to select from several symbols instead of only ‘liking’ a tweet.

By Beki Winchel | Posted: November 17, 2015
If you’re not a fan of Twitter’s shift from “favorites” to “likes,” you might soon have more options.

A Twitter user with developer access found a potential new feature in the social media platform’s iOS app: the ability to select a range of emojis instead of just “liking” a tweet with a heart.

The option is similar to Facebook Reactions, a way for Facebook users to react to posts other than the “like” button. Emojis are becoming a popular way to communicate online; Oxford Dictionaries named the “face with tears of joy” emoji its 2015 Word of the Year.

The feature isn’t even in its testing phase. The Twitter user who found it was using the app on a jailbroken iPhone—an unlocked device on which you can download non-Apple apps and files—which afforded a view of the work in progress. However, it is a sign that Twitter is striving to attract new people to its platform.

[RELATED: Elevate your social media game and learn online best practices. Join us at our Disney World summit.]

Verge editor Casey Newton explained how several emojis could help users select the right emotion to respond to a tweet, but it does seem to be a departure from other choices to make Twitter simpler for new users:

… For Twitter, expanded reactions could help users express themselves more easily and appropriately—one criticism of the introduction of hearts was that they could strike the wrong tone in cases where a tweet expressed something terrible or upsetting. On the other hand, new emoji add additional complexity to Twitter at a time when the company is striving to make itself simpler and more accessible to new users.

Veteran Twitter users did not respond well to the star-to-heart change.

Newton also contacted Twitter for a comment and tweeted its response:

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If You’re In The E-Commerce Business, You Might Be Spending More Time on Pinterest Soon


E-commerce professionals, listen up. Pinterest just announced the expansion of “Buyable Pins” to a bunch of new e-commerce platforms. This means there’s a greater chance your online store will integrate into Pinterest, allowing users to purchase your products directly in Pins.

Current State of “Buyable Pins”

Some of the top e-commerce partners to join Pinterest include Bigcommerce, Magento, and IBM Commerce, which follow the steps of fellow e-commerce services, Shopify and Demandware, as the core platforms supported on Pinterest. Even with the addition of these new merchants, “Buyable Pins” represent less than 1% of the total number of Pins (0.12% to be a bit more precise). Yes, “Buyable Pins” have a long way to go, but this announcement is a big step towards establishing Pinterest as a premiere shopping experience for users, and a notable destination for companies to sell their products.


So, What Really Is a “Buyable Pin” on Pinterest?

What separates Buyable Pins from regular ones is the amount of rich data within the pic, which includes the product’s price, size, color, and other relevant info. Pinterest wants retailers and brands to see the vision that they see, which is a purchasing cycle from Pin creation, to user discovery, to customer purchase. If you’re a merchant selling items through Pinterest, you keep 100% of the sale. Pinterest doesn’t take a penny of the cut. Instead, they’re running promoted and sponsored Pins across the platform to generate revenue.

How This Impacts Your Content Strategy

If you’re a retailer or have an e-commerce shop, this might change the way you think about your overall content strategy. If you’re not actively posting on Pinterest, you might want to start. Pinterest is often overlooked by Facebook, Instagram, and Snapchat today, but the reality is there are still 100 million users that create boards and Pin items, a number not to be ignored for any company.

If you don’t have a concrete plan in place for your Pinterest strategy, it’s worth reading our “5 Remarkably Clever Ways To Use Pinterest” article. From interactive boards to using Pinterest as a microsite, there are countless ways to express your brand and products on Pinterest for the world to see, and ideally, to buy. “Buyable Pins” integrating with more e-commerce platforms is a win for everyone, and if your e-commerce platform is not yet supported, chances are it will be soon.

And at the end of the day, all Pinterest users are secretly Emma Stone in some way or another.

Social Media Week