Facebook SPMD SocialCode Announces Exclusive Partnership with Percolate


PercolateLogo650Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.

The two companies said the exclusive partnership will create a marketing system of record, bringing all digital marketing efforts under one process, with SocialCode clients gaining access to features of the Percolate platform including real-time planning, asset sourcing, content creation, brand management, a full suite of mobile applications, and distribution to channels including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Plus, Tumblr, Sina Weibo, WordPress, Drupal, customer-relationship-management systems, email marketing systems and a select number of enterprise content-management-system providers.

SocialCode co-founder and CEO Laura O’Shaughnessy said in a release announcing the partnership:

We’re solving a huge challenge for the world’s largest marketers: closing the intelligence loop with cross-device ID-based advertising, content analytics and content creation. The resulting suite of tools — from planning to governance to sourcing to paid distribution — will result in a continuous cycle of better creative, insights and overall marketing performance.

Percolate CEO Noah Brier added:

SocialCode is one of only a few Facebook Strategic Preferred Marketing Developers, and recognized as the industry leader for optimizing creative testing, targeting and bidding to achieve brand objectives. Its technology stack will bring Percolate customers new levels of performance and intelligence when it comes to distributing marketing in the smartest, most nimble way.



Mike Deerkoski Joins SocialCode As CTO, SVP


MikeDeerkoski650Social marketing solutions provider SocialCode has a new chief technology officer and senior vice president of engineering, naming former EAT Club CTO and VP of Engineering Mike Deerkoski to the posts.

Prior to EAT Club, Deerkoski served as an engineering leader at Yahoo, leading the launches of Behavioral Ad Targeting and the Yahoo Ad Network, as well as heading the engineering team at Flickr.

Deerkoski will report to SocialCode Co-Founder and CEO Laura O’Shaughnessy, who said in a release announcing the hire:

We depend on leaders like Mike to drive client success through technology vision and execution across our digital advertising and analytics solutions. We’re delighted to have Mike serve as SocialCode’s CTO, where he will provide technology leadership to scale SocialCode’s business and deepen our partnerships with the major social platforms.

Deerkoski added:

I’m excited to join the SocialCode team and further its leadership in enabling great brands to use social networks as the core platform to connect with their consumers. The advertising industry is shifting from a classic “cookiesanddesktop” ad model to one based on a digital identity that follows you across every platform, both Web and application. This is a concept that has been talked about for quite some time, but it is becoming real thanks to SocialCode’s deep integration with APIs (application-programming interfaces) from Facebook, Twitter, and, now, Instagram.