Socialbakers Names New CEO


There are big changes at the top of social analytics company Socialbakers, as Criteo executive managing director of fast-growing markets Robert Lang is the new CEO, with co-founder Jan Rezab becoming executive chairman.

Lang (pictured in the photo to the right, as well as on the right of the photo below, with Rezab on the left) spent six years at the display advertising company, where he was responsible for building and running operations in nearly 100 countries.

Socialbakers, a Facebook Marketing Partner, said in a release that Lang will focus on international expansion and product development, with Lang adding:

I am incredibly excited about joining Socialbakers, a company that for years has been setting the global standard for social media analytics. The team led by Jan Rezab has grown the business significantly since it was founded in 2009. Today, the company has more than 300 people, works with over 3,000 clients and is perfectly positioned for the next stage of growth.

I am passionate about scaling European tech companies. We have world-class technology in Europe. and it is fantastic to see it matched with global ambition.

Rezab added:

As an entrepreneur, I have come to recognize that Socialbakers is at a stage where it now needs someone with the experience of running and scaling a fast-growing multinational business. That person is Robert. We are confident that with Robert as CEO, the company will continue to grow rapidly as the industry leader.

Readers: What do you think of the changes at Socialbakers?


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Socialbakers Announces “Smart Storytellers” At Social Media Week London


During his presentation at Social Media Week in London, Jan Rezab, CEO of Socialbakers, unveiled the new standard for measuring content performance on Facebook, called “Smart Storytellers.”

In his blog post, Rezab says, “some brands post a lot, some get a lot of interactions, but few have found the right formula for achieving consistently well-performing content. Smart Storytellers will be the new guide for finding that balance. It looks at the number of Average Post Interactions in relation to post frequency, and shows you what a great content strategy really looks like.”


Looking at the screenshot above, a brand’s objective is to reach the green zone in the upper-right hand corner, securing a healthy balance of content quantity and quality with their Facebook fans. The Auto industry is the “Interactions Winner” – gaining the most interactions per post of all industries.

This new benchmark aims to help brands understand what makes a successful content strategy, and how they can strive to achieve it. The closer your brand’s Facebook page gets to the upper-right green corner, the better your content strategy is, taking posts and interactions into account. Socialbakers notes that posting with higher frequency does not result in more success, but rather posting engaging content that your fans will interact with and find value from is ideal.

Social Media Week