Some Android users are seeing a banner ad inside Instagram for the company’s new “one tap photo messaging app” Bolt.
A few Android users (including one in India) have uploaded the Bolt ads to Twitter, but thus far Instagram has not responded to requests for comment.
Did anyone else get this weird bolt notification on their Instagram earlier? pic.twitter.com/SBrLH7qTTK
— areli i (@yo_areli) July 24, 2014
It is not clear whether Facebook inadvertently leaked the Bolt app or is testing its new “app install ads” inside Instagram.
Before Facebook launched its ephemeral messaging app Slingshot, the app was accidentally leaked on the App Store. Tapping the “free” button on the Bolt ad brings users to a dead link inside the Google Play store.
Bolt appears to be Facebook’s attempt at competing with Snapchat, yet Bolt’s “one tap” feature might function more like Taptalk, which combines shooting and sending into one tap and makes sending photos faster and simpler than Snapchat.
Plus, Taptalk’s messages can only be sent one-to-one rather than one-to-many, increasing the value of each message.
Facebook seems determined to compete with Snapchat in any case. But many users are already overwhelmed by the growing number of messaging apps and trying to keep up with friends scattered across different services like Facebook messenger, Whatsapp, Skype, Line, WeChat, KakaoTalk, Viber, Kik, etc.
Slingshot has not taken off. Perhaps Bolt via Instagram will.
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