Smokin’ Hot Emails & Subject Lines for Summer


It’s summer, baby, which means it’s time to break out the bathing suit and soak up a little sun, (unless you’re in the Southern Hemisphere or San Francisco, of course). While you’re planning backyard barbeques and pool parties, you’ll also want to send out a summer-themed email or two.

To make sure your emails and subject lines are just as hot as the temperatures outside, we’ve got a few tips to keep the open rates rolling.

Promote a summer sale
One of the easiest ways to tie your email to the season is to promote a summer sale. Remember, you want to create a short, attention-grabbing subject line that encourages recipients to open the email immediately. Tell them exactly what they’ll get when they open it.
For instance, Travelocity entices readers with: Big summer savings – Promo codes inside – Don’t miss out. When the recipient opens the email, that’s exactly what they’ll find. Take a look at the email:
You can also promote summer holiday sales like a Labor Day sale. Here are a few other summer sale examples:

  • Summer sale! Up to 60% off (Dockers)
  • Must-have summer prints on sale now (Coach)
  • Take up to 50% off our red, white and denim sale (Lucky Brand) 
  • Last day – Labor Day sale (Travelocity)

Make a summer reference
You don’t have to have a sale, or even use the word “summer” in your subject line. You can still create a seasonal email by referencing a summer activity or theme. For example, online office supply store Shoplet sent an email to promote Margaritaville headphones. Margaritaville is certainly synonymous with summer. The subject line read: Margaritaville headphones are here. Take a look.

Try connecting your product to an activity. Check out the examples below. Notice none of them use the word “summer” or promote a sale.

  • Fire up the grill! (Chronicle Books)
  • Frisbee and Fun – Great camps for kids (City of Brooklyn Park)
  • Here comes the sun – Sassy seasonal styles (Webzine)

Create a local summer events calendar
Everyone loves to know where the hottest summer events are. From local fireworks to homegrown veggie markets, consider creating a list of summer events for your recipients. The Messina Group, a staffing and consulting agency, does this every season. This year the subject line was: It’s here! Our 2014 summer calendar.

The Messina Group’s Michelle Comer says the email gets a great response. “You don’t have to sell or promote anything; you can just provide a friendly service,” she says. 

Try creating a list of summer events in your area and send it out to your recipients with a descriptive subject line.

Create educational lists
People love lists; so use that to your advantage. Create a summer-themed list that educates your recipients in some way. For instance, if you’re a clothing retailer, create a list of the top 10 summer fashions. If you run an auto repair shop, create a list of the five most common summer car problems. The list should include a connection to your company.

Here are few other examples:

  • School’s out – 10 great camps for kids (City of Brooklyn Park)
  • 10 things to love about summer (Dogeared)
  • 5 things to remember on your next hike (American Hiking Society)

Got another hot subject line tip? Share it with us in the comment box below.

Want more marketing tips and advice? Get the VR Buzz delivered daily.

© 2014, VR Marketing Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Smokin’ Hot Emails & Subject Lines for Summer appeared first on VR Marketing Blog.

VR Marketing Blog