4 Tools to Simplify Social Selling

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social media toolsDo you use social media to sell your products?

Looking for tools to simplify the process?

The right tools make it easier to build relationships with people who are interested in what you offer.

In this article you’ll discover four tools to simplify your social selling.

four social selling tools

Discover how to simplify social selling with these four tools.

#1: Find Shared Connections With Discover.ly

A key part of selling via social media is making first contact with users who are primed to buy. When the users you’re reaching out to happen to be influencers on social networks, the dividends are potentially higher. A big challenge, however, is breaking the ice and initiating a conversation.

This is where Discover.ly comes in. It’s a social plugin for your browser that maps out the friends or followers you have in common with a potential connection.

discoverly connections shown

Use Discover.ly to identify any connections you have in common with influencers, making it easier for you to get an introduction to them.

When you browse social networks with the Discover.ly browser extension active, you can see all of the friends you have in common with an influencer. You can then ask your shared connections for an introduction and get a leg up on converting the influencer to a customer.

Discover.ly also offers social data about people, such as their latest tweets or recent pictures posted to Instagram. With this information, you can reach out to influencers in a way that creates a familiar bond, which (if nurtured) might eventually lead to real-world sales.

#2: Tap Online Interest With Talkwalker

Tracking what your target audience is saying about your brand is important. This information helps you be more knowledgeable when communicating with people and targeting potential customers.

Talkwalker is a great way to take the pulse of your audience. Using it, you see detailed insights about who’s talking about your brand, what their interests are and what they like or dislike about you. If you want to identify posts that express intent to purchase, use advanced search queries such asI am looking for (your product),” “can anyone recommend a good (your service)” or “I want to buy (your product).”

talkwalker brand mentions

Response time matters when it comes to making a sale. Talkwalker helps you find out what people are saying about your brand so you can reach out to them in real time with the information they need to make an informed decision.

Talkwalker also benchmarks your brand against the competition and shows you where you fall short and where you succeed. The alert system ensures you’ll receive notifications about online mentions of your brand, products and competitors. This information puts you in a position to act in a timely manner.

#3: Showcase Product Images With Pablo

If you take a cursory glance at the top social media networks, you’ll realize that excepting LinkedIn, every platform has a strong visual component to it. There’s a reason for that. According to an Ethos3 infographic, 90% percent of the information that our brains process is in visual form.

Of all of the content that your target audience consumes, they actually retain 80% of the visual content, but only 20% of text-based content. If you’re selling a product, showing an attractive image of it is four times more effective from a retention perspective.

What’s more, visual content gets shared on social media 40 times more often than plain text-based content. So if you produce an engaging image or infographic, potential buyers on social media are likely to spread the word on your behalf.

Pablo by Buffer is a great tool for creating original and shareworthy images to highlight your products and services.

pablo image app

When you create attractive, branded images for your social sales posts you increase the chances that the people who see the images will share them with their own personal networks and increase your reach.

You can also add a text overlay to your image. Imagine a product shot with a clever tagline and a price attached to it. Add a logo too if you want to ensure your brand doesn’t get lost in the conversation.

#4: Respond to Customer Inquiries With IFTTT

Marketers today have a critical opportunity that previous generations lacked: the ability to respond in real time to user actions. You might already track visitors and offer personalized content and responses when they’re on your site. But what about social media? How do you respond to a statement like “Can’t wait to see what the new Windows 10 looks like. Gotta try it!”?

You can respond quickly to user activity on social media with IFTTT (If This Then That). This nifty tool allows you to automate tasks between different services and platforms. You can set up a recipe so when users take an action on one channel (Twitter, for example), it triggers a predefined action on another channel (like sending an email).

ifttt recipe example

There are some marketing and sales funnel tasks that can be safely automated. Set up IFTTT recipes to take actions based on the social media activity of your customers and prospects.

For example, you can create a recipe to have customer service posts on social networks routed straight to your Salesforce dashboard, putting customers in touch with salespeople who can help them out. Or you can send an email newsletter to your followers every time they like a product or add it to their wish list.

Conclusion

Some marketers still treat social media as a free platform to advertise their brand and nothing more. If you make every social post only about your products or services, you’ll turn off your fans.

Instead, make an effort to connect with your followers and listen to what they’re saying to get ahead of the competition. Giving one or all of these four tools a try will help you do just that.

What do you think? Have you tried any of these social selling tools? What parts of the social selling process do you most want to simplify? What tools do you use for your business? Please share your thoughts in the comments below.

four tools to simplify social selling

Four tools for simplifying social selling.

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4 Ways to Simplify Your Next Social Media Promotion

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Posted by Sara on 01 Jun 2015 / 0 Comment

Promotions help businesses collect data, drive traffic to their online marketing channels, and engage with their online audience.

While promotions continue to be the most successful form of online engagement, there is an art to creating a promotion that will resonate with your followers.

One of the most important things to remember when building a promotion is to keep it simple. Why? Because the average attention span of a human is eight seconds! Even goldfish have longer attention spans! Our collective attention span keeps getting shorter (in 2000 it was 12 seconds), and that fact can be traced to the influx of information and technology available at our fingertips. When you’re attempting to catch the attention of your online followers, you have a very small window of opportunity to grab them and engage with them.

This is why simplicity is so important in promotions. The fewer distractions your entrants have, the better you’ll keep their attention and be more likely to reach your goal.

1. Focus on One Goal

Don’t feel pressured to get everything done with one single promotion. Our numbers show that businesses that run ongoing promotions see better results than those that just a single promotion. This is because you are communicating with your audience throughout an extended period of time instead of just once.

The first step in simplifying your promotion is to pick a single goal to focus on. Maybe it’s to collect email addresses, maybe it’s to get an opinion on a new product, or maybe you want to drive more traffic to your website. Having a single goal will simplify the amount of data you collect from your users, and the layout of your promotion.

2. Display One Step at a Time

In general, the elements of a promotion include information on the campaign and how to enter, the rules, an entry form, a “thank you for entering” message, share buttons and maybe even a voting feature. Each of these “elements” is a step that you have to display for your entrants.

To simplify your promotion, display each of these steps one at a time. This is especially important for mobile users, where crowded and complicated campaigns can become difficult to access via a cell phone or tablet.

You can separate your steps using ShortStack’s container widget and action widget.  The Container Widget groups widgets together and is used to change the appearance and layout of your promotion. For example, if you change the visibility settings on a Container Widget, that setting is applied to every widget inside the Container.  The Action Widget provides a simple way to configure “if this happens, then do that” situations on promotions.

Let’s say you’re giving away a coupon to your fans and the process you want them to go through includes coming to your promotion and reading about the coupon and how to receive it including a “claim my coupon” button, then they must provide their email address, then they receive a “thanks for entering” note and then they’re asked to share the coupon with their friends. You would use the Action Widget to have the email collection form appear once the “claim my coupon” button is clicked. Once the email is collected a “thanks for entering” message will pop up and when the thanks for entering message appears the share buttons appear. Every step requires a previous step to be completed before it’s displayed, streamlining the entry process for the best user experience.

3. Use Less Text

With an eight-second attention span, most online surfers aren’t looking to read a novel before they’re allowed to enter a promotion.

We always recommend that you use your follow-up marketing to educate your entrants and keep your promotion focused on one thing: getting people to enter. This means you should only include necessary text that explains what your promotion is, how someone can enter and what they’ll win.

There are exceptions to this rule. If you’re running a fundraising campaign and trying to get people to donate money towards a cause, for example, you want to include a compelling story to help people feel connected to your cause.

This is another tip that is crucial for mobile users. When you’re building your promotion, test how it looks on your mobile device to see whether the text needs to be stripped down. Promotions that are built with ShortStack are automatically mobile friendly, but there are still a variety of mobile best practices you can follow.

4. Publish as a Landing Page

Promotions have evolved a lot during the last several years. Today, there are more options than ever for publishing and promoting promotions. For example, you can embed the Campaign on your website or blog, you can host it on Facebook, Twitter, Pinterest, Instagram or Google+, or you can make it function as a standalone landing page.

The most important step in a promotion is entry. Simplifying the entry process requires making it possible for as many of your online followers as possible to enter your promotion. However, your online followers are coming to your promotion from many different devices and platforms, so how do you make sure the experience is as seamless as possible for all of your online followers? The answer is, don’t attach your promotion to a single social network. You can use social media to help promote your promotion but allow people to enter through a landing page or an embed on your website so they’re not hindered by a social networks guidelines.

Do you have any additional tips for businesses that are looking to simplify their promotions? Let us know in the comments!



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