Facebook is still dominant when it comes to social login, but its share of the sector slipped slightly in the third quarter, as Google Plus Sign-In began to chip away at its lead, according to a study by user-management platform Janrain.
Janrain found that Facebook led the pack in the third quarter, at 45 percent, followed by Google Plus at 33 percent, with both of those social networks far ahead of Twitter (7 percent), Yahoo (7 percent), LinkedIn (2 percent), Microsoft Windows (2 percent), and other (4 percent).
However, both Facebook and Google Plus slipped slightly in the third quarter when compared with the second quarter.
Despite the possible perception that this is a two-horse race, it is critical to note the diversity of consumer preferences on different types of sites. LinkedIn, for example, enjoys substantial popularity on sites that cater toward business professionals. Why? A majority of us maintain our professional online identity on LinkedIn and would prefer to project that persona for ourselves when interacting on B2B websites. When using this identity to register on B2B sites, consumers can choose to grant the website access to their LinkedIn profile information, including a verified email address, first and last name, company name, job title, and industry. The site can then use this information to conveniently pre-populate a sign-up form, which eliminates the need for consumers to fill out the form from scratch or enter lots of redundant professional details about themselves.
We also have observed disparate preferences across geographic regions. For example, Hyves contends with Facebook as the most popular social network in the Netherlands, and social login preferences on Dutch websites substantiate that notion. In Brazil and India, Orkut is a popular identity provider for social login, while in China, Sina Weibo and Renren maintain popularity. Mixi is a common social login choice in Japan, while vKontakte is preferred in Russia.
Despite its slightly decreased share across all Janrain customer websites, Facebook still leads other social networks and email providers across prominent industry verticals including media, retail, entertainment and gaming, consumer brands, and music-related sites. Its popularity is especially pronounced on entertainment, gaming, and retail and consumer brand sites. Google is performing well as the second-most-favored portable identity provider, but it has experienced the most significant growth among consumer brands and B2B sites.
Readers: Will Google Plus Sign-In ever catch up to login with Facebook?
Click here to receive the Morning Social Media Newsfeed via email.
Google Powers Up Google+ Social Sign-in (SocialTimes)
Google will now allow users to sign in to third-party apps using their Google+ log-in, the company on Tuesday. Once logged in this way, users will be prompted to specify with which Google+ circles they want to share content. Adweek Facebook has pretty much become the Social Security Administration when it comes to unified online identities, thanks to Facebook Connect. Sure, not everyone or every publisher or every app developer use Facebook’s social sign-in, but the social network has positioned itself as the dominant online identity registrar. Google thinks it has something to say about that. The Next Web Google has announced the launch of Google Play Services v3.0, which adds Google+ Sign-In features and improvements to the Google Maps API for Android. As a primer, Google Play Services is a platform which allows Android developers to integrate their apps with Google products. Now, Google touts, users will be able to “sign in to your Android app with their existing Google credentials, and bring along their Google+ info for an upgraded experience.” TechCrunch Unfortunately, lurking in the shadows are Google+’s shortcomings. Let’s face it. Most people do not have richly filled-out Google+ profile with data to personalize apps they sign in to. They don’t have an accurate Google+ graph of their friends or influencers to import to populate apps with people to view content from or play/communicate with. And most importantly, they don’t spend enough time browsing Google+ to discover apps there.
Facebook Prompts Users to Give Gifts When Friends Share Good News (AllFacebook)
Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. Inside Facebook Karma, the mobile gifting app that Facebook bought and turned into Facebook Gifts, used to have a feature that scanned friends’ recent posts for clues that they might deserve congratulations or be in need of cheering up. It seemed to only be a matter of time before Facebook included this in its own version of the product. CNET A Facebook spokesperson confirmed to CNET that the buttons are part of a “newer test” and are “signaled by keywords.” The appearance of the buttons in News Feed marks the first time that Facebook has turned to the stream to prompt its fledgling Gifts service, a product that has yet to generate meaningful revenue for Facebook.
Foursquare Partners with Visa and Mastercard to Get You More Check-In Deals (VentureBeat)
Foursquare has teamed up with Visa and Mastercard to expand its check-in deals service that lets users earn better specials by using their credit cards. The deal, which was first reported by AdAge, is quite similar to the one Foursquare struck with American Express back in June 2011. Just connect your Visa, Mastercard or American Express credit card to your Foursquare accounts to earn specials at select locations.
Instagram Reaches 100 Million Users Milestone, Showing That the App is Surviving After All (The Huffington Post)
Debunking once and for all the theory that Instagram has been hemorrhaging members since it controversially updated its terms of service in January, the photo-sharing app announced that it hit 100 million active users on Tuesday. The two-and-a-half-year-old company, bought by Facebook for a then eye-popping $ 1 billion in April 2012, announced the milestone in a blog post.
Twitter Finally Updates App for Windows Phone (AllTwitter)
All you Windows Phone mavericks have reason to celebrate. Twitter has finally updated the Windows phone app so you can tweet from your phone using the same nifty features as the rest of us.
Is Twitter Really Worth $ 10 Billion? (The Wall Street Journal)
I spent the last week trying to write a column that proved Twitter wasn’t worth $ 10 billion. Then the facts intervened. Stubbornly, they arranged themselves into a most unexpected conclusion, one that seems almost blasphemy to type: Twitter has the potential to match some of the money-gushing properties of the Internet’s greatest money gusher, Google.
Mark Zuckerberg, Will.i.Am and Chris Bosh Star in Infomercial About Learning to Code (BetaBeat)
Agitprop about “coding as the new literacy,” lost momentum last year somewhere around the time adults felt compelled to issue public apologies to Codecademy for ignoring their email tutorials. But with President Obama shouting out high tech high schools in the State of the Union – and Chinese hackers inspiring a possible “Sputnik moment” – the cause of educating young minds in the ways of coding seems to have taken on new urgency.
Michelle Obama Takes Anti-Obesity Campaign to Pinterest (SocialTimes)
In addition to showing off her impressive dance moves with Jimmy Fallon, Michelle Obama has taken her anti-obesity efforts to Pinterest. MyPlate Recipes launched a Pinterest profile Tuesday, featuring recipes that help eaters comply with the dietary recommendations set out with the MyPlate, the USDA’s revision of the food pyramid.