The Psychological Significance of the First Impression in Social Media

Share

The Psychological Significance of the First Impression in Social Media

You don’t get a second chance to make a first impression.

Have you ever heard that old saying before? Well, it’s true. There is a certain switch that people have when they meet you or your product, site, etc. that will activate either for you or against you right away.

That’s why it’s so important to be on your toes when it comes to these first impressions.

Substantial research has affirmed the importance of first impressions while exploring a variety of factors that contribute to their formation. For example, a 2009 study in Personality and Social Psychology Bulletin found that factors ranging from clothing style to posture play a role in how impressions are formed. Another study, in the April 2011 issue of Social Influence, found that a limp handshake can make you appear overly passive. Having a handle on the kinds of impressions you make can go a long way toward advancing your career APA

The First Impression of Social

We are always making first impressions. I know that may sound odd because we only get ONE, but your get ONE chance with many people every day.

To be able to understand how to take that opportunity, learn what someone wants, and get their attention with that update is a crucial way that social strategy is played every day.

You are exposed to the world on social media, and it’s not just in what you post online, but it’s how you act, how you engage, and how people perceive you in different situations.

A person with an online business can’t go around spouting links that point only to their site that’s unethical and usually frowned upon.

A person trying to succeed online can’t grow warts and become a troll that lives under the social media bridge, preying on innocent victims simply because they got their information wrong and didn’t know how to defend themselves.

No, people are watching.

When I first started trying to build my brand on social media, there were plenty of things I didn’t know. One time in particular, I went out on a limb and trusted a source that I shouldn’t have.

I then proceeded to produce that information as true on social media.

Well, the people that understood that not everyone is telling the truth, had to come to me and let me know that I should take that down or otherwise I would give myself a bad impression with my new followers.

Everything you do is scrutinized.

People like to look up to the one’s of influence because they have usually taken all the tests and given all of the right answers to bring themselves to a point to where people see them as such-an influencer.

You have to learn to conduct yourself in a professional manner on social media because of all the people watching.

You can’t simply barrage someone when you know the answer they’re trying to give you is wrong, for example. Rather, take them aside privately and let them know your opinions. Things that are done in public, even when you’re right, doesn’t look good for everyone.

We tend to show our true colors when the cards are down, and we have to defend ourselves. Because of all the eyeballs, you need to always conduct yourself professionally.

The Site

If you’ve read any of my social media psychology posts, then you have an understanding of how to grab someone’s attention and point them to your site.

One person told me that if he could just get people to his website, then he allowed everything else to do the work.

I visited his site, and sure enough, he was right. He had an awesome strategy in place to capture emails and calls to action that people just couldn’t help but do. But not everyone is like this. Some people need help making a good first impression, especially with one that will encourage visitors to interact and build a relationship.

The fact of the matter is that most businesses rely heavily on their website to greet their audience. Creating that perfect greeting can be difficult without the help of good and ready-made templates that can help build a website that captures a visitor’s attention and delivers a great first impression.

Be forewarned, although there are plenty of bells and whistles that you can include in your website design,one of the most important considerations is usability. To be even more specific, your website’s speed. The truth be told, one of the leading reasons that people leave your website and have a bad impression, is the fact that your site is too slow.

Be You

The best way to always assure that people are going to have the best first impression of you personally is if you just simply be your friendly self.

People are attracted to others that are helpful and trustworthy.

They can always spot someone who doesn’t have their best interests at heart, and you will be found out quickly if you’re trying to simply “make money” from people.

The psychological switch is pointed at you every day, and it’s up to you to determine whether or not these people will have a positive experience from coming into your presence or landing on your site every day. Make sure you don’t let them down.

Image courtesy of FreeDigitalPhotos.net

Maximize Social Business

Share