Want To Speak Emoji? Try The Buzzfeed Guide to Short Form Content

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BuzzFeed is notching up 3 billion page views per month, and 75% of its traffic comes from social media. What gets people to hit that share button? BuzzFeed’s Director of Brand Partnerships in Europe, Jonathan Davies, gave some tips to a packed masterclass at Social Media Week London:

1. Put talent at the heart of your business

Talent, technology and data are central to BuzzFeed’s model. At its heart is “people making stuff”. People-centric goals such as helping readers improve their lives and making the world more open and diverse boost its appeal to millennials.

2. Publish stuff – get learning back

This is a BuzzFeed mantra. Content is constantly improved through feedback. BuzzFeed assesses the impact of every single piece of content using reach and engagement metrics.

3. Do something different

BuzzFeed always tries to have its own individual take on news stories. For example, breaking sports news doesn’t work, but 17 Jokes You’ll Find Funny If You’re a Man United Fan does.

4. Give equal weight to onsite and offsite content

Whether a gif, animated Vine or quiz, BuzzFeed’s success lies in its ability to optimize content across platforms. It has a dedicated team to experiment with different formats on different networks. All editorial decisions are based on hard data. Dear Kitten, Regarding The Dog has notched up 14 million views on YouTube thanks to successful cross-platform promotion.

5. Keep updating your strategy

Test, test and test again. Content trends change rapidly. August’s trends were DIY, beauty, parenting and tech (focusing on what’s hot now). September’s will be something different. Be adaptive.

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Social Media Week

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Keep Conference Calls Short by Scheduling Them Right Before Other Events

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Keep Conference Calls Short by Scheduling Them Right Before Other Events

Some conference calls can seem like they drag on endlessly. To silence the chatterboxes and get things moving, avoid scheduling calls during slow, wide open time periods in the day.http://lifehacker.com/5925310/how-to…

Just like with any other meeting, if you schedule your conference call to take an hour, the participants will probably find a way to fill that hour. You can help this by keeping the time slot shorter and inviting fewer people, but John Boitnott at Inc. suggests you schedule the call right before other events. If everyone goes to lunch at noon, don’t schedule the meeting for 11. Schedule it for 11:30 or 11:45. Everybody wants to get to lunch, so everyone is more aware of the time, and they feel a little pressure to cover everything more efficiently. Meetings don’t have to be a waste of time if you plan them out right.

5 Ways to Quiet the Crazy Chatterboxes on Your Conference Call | Inc.

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Photo by Geoff Stearns.

Lifehacker

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