Today's Best Deals: $40 Printer, GoPro Session, Popular Chef's Knife, and More

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Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

Here are the best of today’s deals. Get every great deal every day on Kinja Deals, follow us on Facebook and Twitter to never miss a deal, join us on Kinja Gear to read about great products, and on Kinja Co-Op to help us find the best.


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

I’m personally not a fan of inkjet printers, but if you really like to print photos at home, this all-in-one is a steal at $ 40. It is a refurb, and it got its own product page for this promotion, but you can read reviews for the new model here. [Refurb HP Envy 4500 Wireless Color Photo Printer with Scanner and Copier, $ 40]

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http://www.amazon.com/gp/product/B01…


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

Featuring a customizable LED light show that pulses along with your music, the JBL Pulse Bluetooth speaker is a self-contained party. A new model just came out, but if you don’t need water resistance or care about an enhanced light system, you can save $ 80 on the original model, which is one of the best deals we’ve ever seen. [JBL Pulse Wireless Bluetooth Speaker with LED lights and NFC Pairing, $ 120]

http://www.wwstereo.com/DailyDeal


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

GoPro’s lilliputian Hero4 Session only came out a few months ago, but it just got one of the best GoPro discounts I’ve ever seen. Not only do you save $ 100 on the camera’s $ 400 MSRP, you’ll also get a $ 40 Amazon gift card tossed in for free. [GoPro Hero4 Session + $ 40 Amazon gift card, $ 299]

http://indefinitelywild.gizmodo.com/gopros-new-cam…

Note: The promo page doesn’t seem to work on mobile. You’ll need to click through on a desktop. Also, the discount doesn’t appear until checkout.


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

Victorinox’s Fibrox 8” chef’s knife is one of your favorite chef’s knives period, and by far the best value in the industry. It’s also the knife I’ve used almost every day for over three years. Amazon has it for $ 34 right now, which is an absolute steal for the quality you’re getting. [Victorinox Fibrox 8” Chef’s Knife, $ 34]

http://www.amazon.com/Victorinox-Fib…

If you need some steak knives or a paring knife to go with it, Woot also has various Victorinox knife sets on sale for $ 45-$ 60, today only. Many of them include the chef’s knife listed above. [Victorinox Cutlery Sets, $ 45-$ 60]

http://home.woot.com/offers/victori…


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

If you’ve been waiting on a good deal to upgrade your home network to 802.11ac, this might push you over the edge. Amazon’s tossing in an essentially-free 1TB external drive when you purchase a highly-rated NETGEAR Nighthawk AC1900 router for $ 2oo. The router by itself is going for $ 195 right now, which is on the high end of its usual price range, but the hard drive still makes this a solid deal. [NETGEAR Nighthawk AC1900 Dual Band Wi-FI Gigabit Router (R7000) + Toshiba Canvio Basics 1TB Portable Hard Drive, $ 200]

http://www.amazon.com/gp/product/B01…


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

Smartphone camera lens attachments have been around for years, but I’ve always held off because I didn’t want to use a specific case on my phone, or pay for a new set of lenses every time I bought a new device. This clip-on solution from Aukey though seems to be a more versatile alternative, and looks like an awesome option at $ 10.

Unlike most lens add-ons, Aukey’s 3-in-1 kit uses a clamp to attach to your device, which means it should work with virtually any smartphone. Once that clip’s in place, you get to choose from three different lenses: Fisheye, wide angle, and macro. A handful of Amazon reviewers have uploaded sample photos and videos, and they look pretty great to my eyes, particularly the close-up macros.

The whole system is very reasonably priced at $ 16, but today you can use promo code FNKXYPLR to save an extra $ 6. [Aukey 3 in 1 Clip-on Cell Phone Camera Lens Kit, $ 10 with code FNKXYPLR]

http://www.amazon.com/dp/B014CXK9FQ/


Today's Best Deals: $  40 Printer, GoPro Session, Popular Chef's Knife, and More

By now, most of you probably have a USB battery pack or two to keep your phones charged, and that’s great! But I’m willing to bet most of them won’t start your car if its battery dies.

The $ 60 Anker compact car jump starter has your standard pair of USB ports and a 10,000mAh built-in battery, but it also ships with a set of removable jumper cables to jolt your car’s engine to life in a pinch. Once you’re up and running, it’ll even recharge itself via an included 15V car charger, so it never even has to leave your glove box.

Hopefully you don’t need to use this often, but it’s one of those things you’ll be really glad you bought when the time comes. [Anker Compact Car Jump Starter and Portable Charger Power Bank with 400A Peak Current, $ 60 with code JE3IPG5P]

http://www.amazon.com/gp/product/B00…


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Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here to learn more. We want your feedback.Send deal submissions to Deals@Gawker and all other inquiries to Shane@Gawker

Send deal submissions to Deals@Gawker and all other inquiries to Shane@Gawker

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2014 B2B Forum Day 1: A Sampling of Session Recaps

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Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster… and many, many others.

Keynote Session (With Scott Stratten)

In a keynote address filled with insight and plenty of laughter, UnMarketing and UnSelling author Scott Stratten urged marketers to retain customers by getting to know them now rather than later.

Rather than classify people as customers or noncustomers, Stratten cited three categories that get to the heart of customers’ satisfaction level: Ecstatic, Static, and Vulnerable. Most customers are Static, and they simply consume the products or services you offer. Ecstatic customers, on the other hand, are the ones who will recommend you, leading to word-of-mouth referrals.

Vulnerable customers, however, are looking for something better. Because you are a reflection of your brand, your interactions as a company—and as a marketer—can affect how such customers view your services.

As Stratten puts it, “Client apathy is the biggest threat to your business… ever.” Referrals come only from happy customers. Therefore, Stratten stressed, first give customers what they ask for.

That said, marketers must apply tactics logically and with goals in mind. Stratten touched on QR codes as an example of a misused tactic. By placing them on airplane banners and the backs of city buses, marketers fail to reconcile the marketing opportunity with a user’s ability to actually use it.

Even worse, the function of a QR code has been repeatedly misunderstood. As a means to bring potential customers to specific landing pages, QR codes have been included on websites and within emails—where a simple link would have accomplished the same objective without forcing users to figure out how to scan the code, especially when they view it on a mobile device.

In the end, Stratten urged, marketers need to consider that what happens after the sale is as important as what happens before the sale. Engage with customers in meaningful ways, even if that means reaching out to ask them for feedback.

Customers will provide honest feedback when asked, and marketers must embrace the gleaned data to find opportunities to turn their customers from Vulnerable or Static to Ecstatic.

Empowering Employees to Build Trust and Advocacy in Social Media
(With Stacy Darling and Susan Emerick)

Customers trust your internal experts (employees) more than they trust official brand sources.

That statement by Susan Emerick set the direction for her presentation, conducted with Raytheon’s Stacy Darling and titled “Empowering Employees to Build Trust and Advocacy in Social Media.”

Emerick, CEO and founder of Brands Rising, noted that sales correlate with the number of people who advocate for your brand. Empowering employees is one strategy for helping to humanize your company.

However, brands have fears about empowering employees. They have a (logical) desire to protect their brand reputation. They also often worry about employees’ creating assets on their own and not presenting official marketing content.

Brands should train and prepare their employees for the responsibility of representing the brand. If brands can establish strong social relationships—with followers as well as their own people—those social relationship can often evolve into business relationships as well.

Growth-Hacking for B2B Businesses and Brand Publishers
(With Shane Snow)

Goal-setting is essential to measure the success of any initiative. However, many people fear setting high goals because they may not be able to reach them. Chief Creative Officer of Contently Shane Snow cited research showing that setting higher goals often does result in more success.

With that in mind, Snow encouraged marketers to consider ways to take their marketing to the “10X level” and making an impression in a big way. By breaking away from the traditional offerings of brands within their industry, marketers can establish a unique voice or presence to catch the attention of interested customers.

On the flip side, marketers should also consider using “-10X” thinking, and focusing on subjects or content that truly get to the heart of their company’s mission—for example, case studies that highlight your capabilities and value to the consumer.


Couldn’t attend this year’s B2B Forum? Get on-demand access to recordings of all concurrent sessions. If you’re ready to advance your career and your business, register now for just $ 295 and start watching this year’s sessions online, starting October 17, 2014.


Snow encouraged marketers to reconsider how they develop content, and to view those content offerings from the view of the reader or consumer.

Snow cited the example of revolutionary Che Guevara and Radio Rebelde (Rebel Radio). Establishing an underground radio station allowed him to speak to the people, but it wasn’t until the content was helpful and relevant to their needs did the people actively follow and participate in the cause he was leading.

The lesson: Don’t Publish and Pray—Help and Amplify.

When you provide true value to the audience, they will take notice, use what they’ve learned, follow, and recommend you to other like-minded people.

Seven Habits of an Agile Careerist
(With Marti Konstant)

If you can focus on optimizing creativity, productivity, and happiness within your career, you can indeed be an agile careerist, Marti Konstant stated.

Citing examples from Gen X and Gen Y case studies, Konstant, founder of Konstant Change, connected the lessons learned from agile software development to ways people can further their careers across various industries.

In Agile software development, developers focus on making adjustments every step of the way. Konstant encouraged marketers to consider the same approach when considering how to further their own careers.

He highlighted the seven habits of an agile careerist:

  1. Pursue it in parallel. Do something that keeps you going while managing a potentially rocky career.
  2. Create a buffer zone. Keep a life list of things you want to do (a “backlog”).
  3. Activate the feedback squad. Validate your learning at all times.
  4. Build your brand. Don’t forget to optimize you.
  5. Shorter tours of duty. Optimize your career goals given the current job situation.
  6. A/B-test your career. Trying small professional experiments can be risky, but they can help lead us to what we want.
  7. Respond to change. Be flexible.

By following those lessons, Konstant said, marketers from Gen X and Gen Y can achieve success and build a career that is agile and rewarding.

Mobile Data: The Key to the Consumer Cipher
(With Tom Webster)

In today’s marketing, it’s difficult to know who or what should get the credit for conversions. Content attribution models have their flaws, but hope exists in the form of mobile data, Tom Webster, VP of strategy at Edison Research, said.

It is difficult to square the online world with the offline world. Webster cited the example of data collected on radio and podcasts. Their measures do not square with each other: Radio quarter hours to not equal podcast downloads.

Essentially, the human is the gap. The journey of a human—from learning about something to researching to acting either offline or online—is what should be measured.

Webster encouraged marketers to put themselves in the place of consumers and look at all the metrics and measures that go along with the path of their journey.

Marketers must consider the “mobile moment” when the customer is at some kind of inflection point, ready to convert or make a meaningful decision. The key is to collect data at that very point.

If marketers can experience, anticipate, and be prepared for the mobile moment, they will understand much more about the human experience—and the attribution gap will lessen.

How can marketers do this? Find the low-hanging fruit. Look for a different behavior and understand why it occurs. At the point of sale, ask for feedback and provide an incentive for it. Open-ended questions can provide great insight. Marketers can also harness the insights collected from consumer exit polls. Ask your customers then and now, instead of after the fact, or after they’ve gone to a competitor.

* * *

Couldn’t attend this year’s B2B Forum? Get on-demand access to recordings of all concurrent sessions. If you’re ready to advance your career and your business, register now for just $ 295 and start watching this year’s sessions online, starting October 17, 2014.

MarketingProfs All In One

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