Google+ Separates From Google Products: This Week in Social Media

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Separates Google+ From Its Products and Services: Over the coming months, Google plans to “move some features that aren’t essential to an interest-based social experience out of Google+” and eliminate the need for a Google+ profile to “share content, communicate with contacts, create a YouTube channel and more, all across Google.”

LinkedIn Announces a New Campaign Management Tool for Sponsored Updates and Text Ads: LinkedIn “completely redesigned and rebuilt the LinkedIn Campaign Manager to provide [their] customers more control and visibility over their LinkedIn campaigns.”

linkedin campaign management tool

“In addition to the new look and feel, the new Campaign Manager has several new features designed to help you meet your advertising goals on LinkedIn”

Periscope Adds Mute Option and Broadcast Stats: Periscope’s latest iOS update offers “some great new goodies,” including the option to mute notifications, improved search, continuous access to stats and a seamless transition when switching devices while watching a broadcast.

Facebook Enhances Security with a Quick Checkup: Facebook offers “a new tool called Security Checkup that makes it easier to find and use the security controls for your account.”


 
Twitter Introduces Event Targeting: Event targeting helps “activate around live moments, quickly and easily … discover and plan for these moments, learn more about the participating audiences through valuable insights, and with one click, create a campaign that delivers the right message to just the right users as the event unfolds.”

twitter event targeting

“Once you identify which events you’d like to target, you can drill down into each event to learn more about the audience based on the previous year’s data.”

Twitter Releases a Native App for Windows 10: “The new Twitter for Windows 10 is a Universal Windows Application that gives you instant access to top tweets, photos and videos without requiring a login.”

twitter for windows 10

“Windows users will have a new Twitter experience optimized especially for Windows 10.”

LinkedIn Reduces the Number of Emails Sent to Users: In response to member feedback, LinkedIn has “recently begun to make changes so that the emails you receive are more infrequent and more relevant.”

More social media news worth noting:

Google Search Now Shows When Local Businesses Are Most Busy: Now users “can avoid the wait and see the busiest times of the week at millions of places and businesses around the world directly from Google Search.”

google search local business times

“For example, just search for ‘Blue Bottle Williamsburg,’ tap on the title and see how busy it gets throughout the day. Enjoy your extra time!”

Google Introduces More Powerful Dynamic Search Ads: Dynamic Search Ads have “been enhanced and retooled from the ground up, and [are] now available to all advertisers globally.”

Yahoo Introduces Live Video Texting App, Livetext: Yahoo Livetext “blends the convenience and ease of texting with the immediacy and vividness of live video, but without the audio” and is available on iOS and Android.

Blogging Platform, Medium, Takes a Strong Stance on Online Harassment: Medium will “reserve the right to suspend accounts or remove content, without notice, for any reason in order to protect their services, infrastructure, users or community.”

LinkedIn Restores Contact Export Feature: Last week, LinkedIn turned off the .CSV file export tool as part of their “ongoing efforts to combat the inappropriate export of member data by third parties.” In response to user backlash over the alternative data export process, LinkedIn immediately restored the .CSV download link.

Other social media news worth following:

Facebook Completed Construction on its First Full-Scale Aircraft: Facebook announced the completion of Aquila, “a solar-powered unmanned plane that beams down internet connectivity from the sky.”

 
YouTube Announces Upcoming Changes to Accounts and Commenting: “In the coming weeks, YouTube will no longer require a Google+ profile when you want to upload, comment or create a channel.” Creators will be able to remove their Google+ profiles from their YouTube accounts in the coming month, but YouTube warns “do not do it now or you’ll delete your YouTube channel.”

Here are some cool social media tools worth checking out:

Socialbakers Builder: A social media management and publishing tool that now has “listening built in,” which makes “generating leads from social easier than ever.”

socialbakers builder tool

“One effective way to proactively find prospects is to use the listening tool to track conversations around your competition, in addition to your own brand.”

Swifty Bar: A WordPress plugin that adds a “sticky bar at the bottom of posts that shows category, post title, author, time needed to read article, share buttons and previous/next post links.”

swifty bar wordpress plugin

“This plugin can easily replace your social share buttons while giving readers better experience with much more options.”

Weekly Video Tip:

How to Link Your Page or Profile to Your Articles When They Are Shared on Facebook

Some Interesting Studies to Note:

The 2015 State of Social Business: A new report from the Altimeter Group titled The State of Social Business 2015 examines how companies are using social media as well as the key disconnects between the goals of social and digital strategists and those of the leaders and business functions they support. Eighty-two percent of businesses report being involved in some level of integrating social with digital in 2015, and 55% say developing an integrated digital content strategy is a top social business priority for 2015. However, only 36% believe they have a multi-year digital strategy that involves social media in place.

Social Media Benchmarking Study Q2 2015: Social media analytics provider Quintly analyzed over 150,000 profiles on Facebook, Instagram and Twitter in Q2 2015 to establish benchmarks for the average number of posts and interactions for each network based on fan and follower accounts. Their findings, broken down by site, can be found in this report.

2015 Next Generation of Commerce Study: According to a new report from the Acquity Group, U.S. consumers are most likely to trust content created by a brand/company on Facebook than on any other content source. On a scale of 1 to 10 (1=most trusted; 10=least trusted), respondents gave Facebook an average score of 4. Magazines and newspapers ranked second (4.4 average score) and email and television tied for third (5.3 average for each). Twenty-nine percent of consumers age 18-22 and 32% of consumers age 23-30 ranked Facebook as the most trusted content channel, while only 16% of consumers age 52-68 do so. It’s not surprising that older consumers are more likely to trust traditional media such as print (27%).

Q2 2015 State of Mobile Advertising Report: A new report from Opera Mediaworks, a mobile ad platform, found social media apps to be the most common “first app of the day” for users in the U.S., while entertainment apps are most commonly the last apps used each day. The study also found that Android leads in traffic and revenue generation. However, iOS still leads when it comes to monetization potential, which is defined as the ratio between impressions and revenue.

Don’t Miss This Event:

Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by Social Media Examiner.

social media success summit 2015

Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.

Find new ways to improve your content and measure your results—all from the comfort of your office chair.

You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day).

Register now for Social Media Success Summit.

What do you think? Have you explored the major changes on Google? Please share your comments below.

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What Separates ‘A’ Marketers From the Rest of the Pack? [Infographic]

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Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining their impact on their business, according to the latest joint VisionEdge Marketing (VEM) and ITSMA Marketing Performance Management (MPM) Survey.

The 13th Annual MPM Survey, launched by VEM in 2001, captured input from 380 respondents. The research findings provide insights on Marketing’s performance measurement and management challenges and best-practices.

Making the Grade

A key component of the annual study is the number of marketers earning an “A” grade from the C-suite for their ability to measure and report marketers’ value to the business. What separates “A” marketers from the rest of the pack? In particular, “A” marketers…

  • Make performance management a priority
  • Have a well-defined and documented road map for continuous performance improvement
  • Select metrics that measure business outcomes rather than effort and activity
  • Build dashboards that effectively communicate business outcomes and marketing results

Value Creators vs. Program Producers

Marketers who earn an “A” have aligned their marketing objectives with business priorities, enabling them to select the right metrics. These best-in-class marketers are leaders who make the market and offering decisions that create value both for customers and shareholders.

Marketers in the middle of the pack—those who earn a “B”—tend to focus exclusively on enabling sales. The “B” marketers emphasize mapping the buyer journey and producing a steady stream of leads. Although that’s important, there is more to marketing than feeding the sales pipeline.

The laggards, marketers who receive lower grades, are more likely to be perceived to be good at producing marketing campaigns rather than producing business results.

Outperforming Peers

Companies with “A” marketers outperform their peers.

Specifically, 63% of companies with “A” marketers reported increased customer share of wallet, compared with 48% of marketers in the middle of the pack and 38% of laggard marketers.

As for new business growth, 54% of the companies with “A” marketers confirmed improvements in their win rates, compared with 39% and 25% of companies with “B” and laggard marketers, respectively.

For more from the VEM and ITSMA Marketing Performance Management Survey, see the following infographic:

ITSMA VEM 2014 Study

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