7 Ways To Be An Effective Social Seller


Virtually all of us sell something. Some sell products, others sells services. And some of us have to sell our ideas in order to convince our leaders and team members that our way is the right path.

Online social networks can be exceptionally powerful tools for us as sellers – IF we know to use them effectively.

How not to sell online

dont-be-that-guyHas this happened to you?

A stranger requests a LinkedIn connection and you accept, only to have that stranger pitch you for something you don’t need.

A Twitter user randomly mentions you in a Tweet in order to get you to click on a link to their product or service.

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You receive an email from a stranger offering you services that you don’t need.

This is how not to sell online. The seller has taken no time to understand you or your needs, so the offer is not relevant. This approach does nothing to build trust. It is a classic old-school selling approach applied in the social networking environment and it makes no sense for most sellers.

When sellers approach me this way online, I disconnect, unfollow and even block or report them for spam.

Social selling means more networking and less marketing

Social selling is a different approach to being a seller online. It is about being contextually relevant to the buyer and building trust. It is about attracting interest and leveraging relationships to sell people things they actually want and need.

Social selling combines the best practices of traditional networking with skillful use of social media. Think of social selling as how you would behave in a networking situation and then act that way online. Typically, you don’t meet people in person for the first time and ask for their business immediately. Successful relationship sellers learn how to build relationships, cultivate trust, and uncover pain points before pitching any solutions.


Here are 7 tips for practicing the fine art of social selling:

1. Be interested

Spend 10-15 mins/day on LinkedIn and Twitter paying attention to people in your network. People are more apt to pay attention to you when you pay attention to them. Invest your attention in your network and people will respond in kind.

2. Be interesting

Find great content to share regularly. Focus on what people in your network will find interesting – not what you want to sell. If you are consistently interesting, you will win people’s attention and respect.

3. Be visible

Share frequently on LinkedIn (3x/day), Twitter (5-10x/day), Facebook and Google+. Even if people don’t ready most of your shared content, you will be visible and top of mind.

4. Be creative

Write. Transcribe your vision into words. Articulate how you see the world. This will serve as a stand-in when you can’t meet with someone or have a conversation. Plus, it will help you clarify what you’re thinking.

5. Be everywhere

Publish on your blog. Guest post on other people’s blogs. Write opinion pieces and columns for media and trade publication sites. Publish on LinkedIn.

6. Be smart

Analyze your social data – the likes, shares, and web traffic coming from your content. Know what is driving traffic and engagement and focus on delivering more of that to your audience.

7. Be your brand

Embrace your personality online and be yourself. Don’t be shy about sharing your unique perspective – your experience is what makes your knowledge more interesting and engaging. Strive to be the personal brand values you want to be known for.


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Escape The Best Seller List: Indie E-Books And Where To Find Them


Have you ever felt like you’ve read everything there is to read? Found yourself falling back on old favorites for the fiftieth time, or wandering through the shelves of your favorite bookstore or library hoping for something new to grab your eye? Or maybe the current trends just aren’t for you: everything on the bestseller list gets nothing but a resounding “meh.” Fortunately, the digital age has a solution for you: welcome to the world of indie e-books.

What Are Indie E-Books?

Digital format books are nothing new: they’ve been around for over a decade now, but they saw quite the spike in popularity with the release of the Kindle, the first electronic reader. When the format first started out, most of the e-books available were just digital versions of print books from major publishers. As the format gained popularity, however, something new became apparent. Very few people can manage to print thousands of copies of a paper and ink book and distribute them to bookstores nationwide…but just about anyone can put a digital copy of their book online.

Thus was born the indie e-book: novels (and quite a bit of non-fiction) published online directly by the author, without having to break into the notoriously rejection-happy publishing industry. That easy accessibility lead to an absolute tidal wave of new indie books, published online for eReaders and smartphone or tablet apps. E-book distributors were quick to join the party, building their own library of indie books for their customers to download.

Why Read E-Books?

·       Variety and quality. One of the biggest draws of indie books is the sheer number and variability of titles available:  with no mainstream publishing houses deciding what is or isn’t marketable, just about everything you can imagine exists in the indie world. By the end of 2014, 25 percent of the Nook’s 4 million title collection were self-published indie e-books, and their sales were even higher. Critics of self-publishing often complain that the lack of editors and agents will drench the market in low-quality indie e-books, but readers seem to disagree. Just ask Amanda Hocking and John Locke, who sold millions of self-published indie e-books before landing deals with major publishers

·       The Price. Maybe it’s not the genres or the authors making you shy away from the classic bestsellers. Even in e-book form, current New York Times number one Gathering Prey costs $ 19.99, enough to make a college student or a working parent wince. Since the profits go straight to the author, indie e-books are much cheaper…or even completely free, and still written at a quality that can compete with paper and ink publishing. It’s pretty easy to spend an afternoon in the indie section of your eReaders store and do some serious damage to your tablet’s available memory, without spending a dime.

·       No geographical restrictions. The global reach of the Internet goes hand in hand with the huge variety of e-books out there: your new favorite author could come from anywhere in the world, and never had to figure out how to get a publisher to distribute their books to different countries. Likewise, e-books never go out of print to make room for something new on the shelves: every e-book ever published is still out there for you to enjoy!

Where Do I Find E-Books?

The variety and affordability of e-books are great, but their numbers can make a shopping trip a little daunting. Fortunately, just like there’s no shortage of indie e-books, there’s no shortage of websites and stores to help pare down the selection. Websites like Smashwords and Libirio function as a sort of Rotten Tomatoes for e-books, letting you sort through reviews by readers as well as professional critics, and search by price and popularity to find something that takes your fancy. Smartphone and tablet apps, like the Nook book reading apps for Android and other operating systems, will also link you straight to the reader’s online store. Stores are easily sorted by user ratings and reviews, as well as the best sellers – you can see at a glance what’s selling well, and what books and authors are gaining fans among people with tastes similar to yours. Your favorite eReaders store will be the easiest place to start your search and find books already perfectly formatted for the reader you prefer.

In Conclusion

Gone are the days when you could plow through everything in your hometown’s library. With an eReader and an Internet connection, the modern day bibliophile can curl up in front of the fire with enough reading to last a lifetime: reading that could come from anywhere in the world, from authors as diverse as the books they put out. No matter what your tastes in reading, there’s something for everyone in the world of independent e-books.

Nook Indie E-Books Reading

Nook Indie E-Books Reading


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