The word best in the title should be interpreted as a recommendation. Please also keep in mind that job search by someone who is employed differs significantly from job search by someone who is unemployed. The latter is, typically, more motivated, the person can devote more time to it, and the unemployed job seeker’s actions should not be done covertly. This article focuses primarily on job seekers who are not currently employed.
Be very focused on what you are looking for.
When looking for a job, you should think like a shopper and not a victim. A smart car buyer even before walking into the car dealership knows what car he wants, including the model, the specifications, the color, and the amount he wants to spend. Similarly, a job seeker should narrow down choices not only by title but also by what the job function entails. A job seeker can look for more than one specific job at the same time but still remain specific.
Hope for the best but do prepare for the worst.
Finding the right job in today’s job market is not only challenging but also questionable in terms of its duration. Job seekers should have a fallback position in case the search becomes unreasonably prolonged.
Continuously build relationships.
Sixty to 80 percent of people get their jobs by networking. The practical side of networking consists of developing relationships with people for advice, information, leads, and, hopefully, referrals. The best networkers think of the other person first. They don’t keep score regarding who owes whom, and they believe that good deeds will be reciprocated. They don’t hold back when it comes to sharing.
Maximize your use of social media.
Today’s job seekers who avoid opportunities to use social media are less than competitive. Employers use social media to find potential employees, and therefore this new job-finding medium should be embraced and utilized vigorously. LinkedIn is the search tool most widely used by recruiters; Twitter and Facebook provide additional opportunities.
Utilize your time and energy effectively.
Many job seekers become frustrated very quickly into the process because they have no road map to follow. They keep active driven by nervous energy but almost all the time come up empty-handed because their process is inefficient. It works best to divide time and activities into three parts: One-third should be devoted to networking and building relationships; another third, to searching and applying for jobs; and another third, to learning about their target companies and the companies’ specific needs, including culture and fit.
Develop good administrative skills and use the right job search tools.
During a prolonged job search, one needs to keep good records in order to stay on top of things. Sloppy record keeping during the transition leads to further frustrations and inefficiency. And one needs to use the right tools. For example, Indeed, LinkUp, and Simply Hired could provide targeted leads.
Practice mock interviewing.
How good is it to be invited for an interview but not ace it? Don’t rely on your past practices for getting a job. Today’s job market is more competitive than ever, and without practicing interviewing, one has virtually no chance to compete.
Have your résumé prepared by a recommended professional résumé writer.
One of the most painful mistakes the majority of job seekers make is to write their own résumés—even if those résumés have been edited by a trusted friend. Writing résumés nowadays needs not only the technical know-how to embed the right keywords in a résumé but also the talent to make the document exceptionally good.
Prepare your success stories.
The interviewer sees in you a salesperson and therefore is skeptical. One of the ways to be convincing is to recite success stories.
Follow up and be persistent.
A salesperson makes seven calls before finalizing a sale. Kids go to the other parent when they hear the word no. If you’re not offered the job, try to find out what went wrong, and fix it. To paraphrase Einstein, don’t perpetuate your failures by expecting different results without making changes.
The paid tools give a bit more data, but their true value comes from providing a sense of how hard it is to rank for specific terms. Here’s an example of some inline keyword insights on the word ‘vine’ from VidIQ.
Use tools like vidIQ to get keyword insights.
You’re looking to find the sweet spot, where a keyword is getting a good number of searches but isn‘t overly competitive. What constitutes a good number of searches will vary by industry or market.
After you’ve identified the best keywords, you can use them when creating and publishing your content.
Create Videos People Search For
Hank Green’s SciShow searched for the most asked questions about science and created an entire series of videos to answer them. This tactic earned the channel millions of views across the series.
Target the keywords people are searching for on YouTube.
Optimize Your Video for How Viewers Search
For all its power, YouTube still finds it difficult to read video content, so you need to tell the platform exactly what your video is about. You do this through the video‘s meta data.
If you use your keywords strategically (without spamming), you’ll be much more likely to rank for your chosen keywords, as YouTube knows that your video is related to these terms. Include your keywords in the video title (as close to the start as possible), the description, tags and transcript file (the script should contain targeted keywords).
Check out this example, which ranks #2 for the search term “video marketing.” The keyword is visible in the title and description.
Include keywords in your title and description.
You’ll also find the keyword in the tags.
Use keywords as tags.
It’s even included in the subtitles.
Add keywords to subtitles.
With strategic keyword optimization like this, it’s no surprise that this video ranks so high for such a competitive keyword.
#2: Maximize Video Watch Time
Watch time is YouTube’s most important ranking factor. It’s a simple fact: If you don’t have strong watch times, your videos will be demoted in search. Remember that it‘s all about what percentage of the video is watched, not just total minutes (though it’s best to increase both).
Michael Stevens of Vsauce is successful at getting his YouTube audience to stick around. Even though his videos are over 10 minutes long, they routinely log hundreds of thousands of views.
He gets straight to the point in answering the title question, and uses his personality and intelligence to pique people’s curiosity again, steering the conversation to a different but related topic. Take a cue from Michael and consider removing long intros and outros.
Get people to watch more of your video, and YouTube knows that you’re providing value to those viewers. YouTube will reward you by suggesting the video to more people and ranking the video higher in search.
#3: Drive Longer Channel Sessions
This may seem like a no-brainer, but try to get people to watch more than just one of your videos. All channels want this of course, but not all of them actively encourage viewers to watch more videos. This tactic has more benefits than meet the eye.
If your channel consistently starts people off on long YouTube sessions (even if they go off and watch videos on other channels), your channel will be rewarded by YouTube’s algorithm, and your videos will be more likely to rank higher in search.
A good way to encourage viewers to watch more video is to use clickable thumbnails (called end cards) to drive multiple video views in one sessions.
Epic Rap Battles uses this tactic to earn great SEO benefits. The only action they want viewers to take is to watch more videos.
#4: Keep Your Content Consistent
YouTube (like its big brother Google) loves authority, and if you regularly upload videos on the same topic for a number of years, you’re much more likely to rank well for related search terms than the new kid on the block.
Unbox Therapy has been uploading “unboxing” and tech review videos multiple times a week for almost five years. Not only have they earned over 3 million subscribers to their channel, they rank second for a search of Apple’s latest gadget.
Improve your ranking by consistently uploading videos in your niche.
I always advocate tweaking styles and formats, but when it comes to topics, it’s best to choose as narrow a niche as possible and stick to it. That way YouTube recognizes you as a trusted source in that area and will favor you in rankings. If you make your content too diverse, you’re more likely to be overlooked by the algorithm. Remember that on YouTube, niche is king.
#5: Encourage Off-Platform Embeds
As previously mentioned, YouTube is hot on authority. This is also reflected in the weight they give to off-platform links and embeds. If your videos are featured and getting linked to from high-quality places on the web, YouTube thinks you must be doing something right and will give you a boost in the rankings.
A good example of this is BuzzFeed’s videos. Their videos are embedded not only on their own hugely popular website and social profiles, but also on popular and relevant entertainment blogs.
Reach out to relevant sites to promote your content.
This is doubly awesome, as it’s a sustainable and potentially huge source of views.
Think about how you can promote your content on external sites relevant to your market. Do active outreach to those sites so you’re being linked to and embedded instead of your competitors.
#6: Cultivate Audience Engagement
Comments, likes and shares are great for social proof, and comments are especially good for getting feedback and insight from your audience. But mixing up your calls to action to encourage engagement (rather than just subscription) has another benefit, too: a healthy boost in the search algorithm.
Again it all comes down to providing value. If people are giving your videos a thumbs up, sharing them with friends and talking about you, these are all positive signals to YouTube that the channel was right in sending searchers your way.
There’s no better example of this heightened engagement than the popular Soccer channel Copa90. They have a weekly show based on their viewers’ comments, so it’s little surprise that their engagement and rankings are off the charts.
Engaging with your audience is one way to boost your ranking.
You don’t have to go to these extremes, but you should mix up your calls to action and pose questions to get people talking in the comments. When people leave a comment, why not give them a shout-out to encourage interactivity?
Here’s a brilliant example from Screen Junkies, which uses fan comments in their videos.
Give your viewers an occasional shout-out.
The flipside of this is a comments section full of tumbleweeds, no shares (which also means fewer views) and no interaction, all of which are red flags to viewers and YouTube.
Here are a few other ways to boost your ranking:
Upload in HD. There are also 4K, 360 and even VR upload options.
Add closed–caption files. With closed-caption files, your scripts can be read and indexed by YouTube and Google. If you have the resources, translate your caption files into a language spoken in a secondary market or a market you’re trying to break into.
YouTube superstar Tyler Oakley called on his worldwide audience to translate his closed captions into multiple languages (62 and counting!). His video has been indexed and ranks higher in non–English-speaking countries.
Include links in your descriptions. Like Google, YouTube likes when you link to other relevant websites (and videos).
Choose a relevant video category. If your video can easily be placed in more than one category, choose the one that has the least competition.
As with any platform you publish on, you’ll only get out of YouTube what you put into it. The steps above might seem like a lot of work, but the results make it a sound investment of your time.
Go to your YouTube Analytics now and see how many views you‘re currently getting from search. You can do this by clicking Creator Studio> Analytics > Traffic Sources and look for the stats for YouTube Search.
Check out your YouTube stats.
Make a note of your average monthly views from search and then revisit this metric once you‘ve implemented the tips above.
Even if you don’t have time to implement all of these suggestions, putting just a few into practice should result in an uptick in views. Remember, too, that this process isn’t only for new videos. The beauty of YouTube is that it allows you to revisit and optimize old videos so you can get those working harder for you, too.
What do you think? Have you tried any of these tactics to boost your YouTube views and rankings? What were the results? What tips do you have to share? Please leave your thoughts in the comments below.