Neal Schaffer’s Essential Components of A Social Media Strategy Checklist [INFOGRAPHIC]

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Neal Schaffer's Essential Components of A Social Media Strategy Checklist [INFOGRAPHIC]

Does your company already have a comprehensive social media strategy? If not, today’s infographic is for you.

Neal Schaffer is a social media expert and author who helps companies create unique social media plans. His blog, Maximize Your Social, is one channel he shares his advice. He also has a book fittingly called “Maximize Your Social.” For all the folks who don’t have time to read Shaffer’s book cover to cover, he recently shared an infographic on his blog that outlines its eleven main points.

  1. Branding
  2. Content
  3. Curation
  4. Channels
  5. Frequency
  6. Engagement
  7. Listening
  8. Campaign
  9. Influencers
  10. Brand Ambassadors
  11. Crisis Management

For more advice from Schaffer on how to start developing a successful social media strategy, read his full post here. 

Neal Schaffer's Essential Components of A Social Media Strategy Checklist [INFOGRAPHIC]

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