YouTube Reveals Top 10 Ad Videos of 2015

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Clash of Clans

YouTube has revealed the top ad videos on its platform for 2015, highlighting the growth of mobile as a video-watching platform.

Collectively, the top 10 ad videos on YouTube were watched more than 470 million times this year, with almost two-thirds of those views happening on mobile devices. This is the first year that more people watched the top 10 ad videos on mobile devices, rather than on desktop.

The top ad video of the year was Clash of Clans: Revenge, Supercell’s Super Bowl TV commercial starring Liam Neeson, which advertised the hugely popular free-to-play mobile game. A television commercial for another Supercell game, Boom Beach, came in at fourth place for the year.

Here’s the complete top 10 list for 2015. The results were determined based on watch time, organic video views, engagement and audience retention.

  1. Clash of Clans: Revenge (Official Super Bowl TV Commercial)
  2. Hyundai : A Message to Space
  3. Love Has No Labels | Diversity & Inclusion | Ad Council
  4. Boom Beach: Speech (Official TV Commercial)
  5. adidas: Unfollow feat. Leo Messi
  6. Always #LikeAGirl – Unstoppable
  7. Durex – #Connect – Official
  8. Samsung Galaxy S6 and S6 edge – Official Introduction
  9. “Slap her”: children’s reactions
  10. Budweiser USA: #BestBuds | 2015 Budweiser Super Bowl Commercial “Lost Dog”

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Writing your crisis comms playbook: Free guide reveals key techniques

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Wondering how to prepare for your next crisis? Pick up tips and best practices for writing or updating your crisis playbook, from gathering the right team to rehearsing your response.

By Ragan Communications | Posted: November 17, 2015

Your crisis could start with a data breach. Or a recall of your flagship product. Or as a tweet that becomes an avalanche of negativity on the Internet.

Wherever it begins, key to a successful response is preparation.

That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. Learn how in this free guide from Nasdaq Corporate Solutions and Ragan Communications.

The guide, “How to Build a World-Class Crisis Communications Playbook,” details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. The free guide is available for download here.

“In today’s world,” says Richard B. “Rick” Goins, director of global communications for McDermott International, “there’s such a need for immediacy, you can get out in front of yourself if you don’t have a good playbook in hand.”

When traditional crises intersect with social media, having a playbook—and rehearsing your response—has become more vital than ever. Crises demand sure-footed preparation and speedy responses, be they to a recall, a data breach or an activist investor knocking your management in the press.

You’ll learn:

  • How to build an incident response team. You can’t predict the next crisis that could damage your company, but effective preparation can mitigate its effects on your organization’s reputation and bottom line. Find out who should be at the table, including public relations, investor relations and your security team.
  • How to prepare for activist investors. In publicly traded companies, crises can emerge when activist investors zero in on an organization and begin criticizing its management in the press. Find out how to prepare a response team before you face this issue.
  • Why you need comprehensive contact lists. Depending on the size and reach, you may require lists of local, regional, national and global journalists to contact.
  • How prepared statements written long before a crisis strikes can help you respond faster and more thoughtfully.
  • Tips for holding drills for various crisis scenarios. Some organizations conduct drills annually; others, in high-risk industries, do so even more frequently. Learn how to prepare through drills and evaluate your effectiveness afterward.
  • How “dark websites” prepared in advance can speed your response. If you’re working in an industry that has inherent risks-food tampering, a data breach or a plane crash-prepare a dark site that you can activate, says Nicholas F. Peters, senior vice president of CommCore Consulting Group.
  • The importance of regular media training for your executives. McDermott schedules annual media training, and executive team members cycle through it every two years.
  • How to monitor social media and set up a listening protocol, whether it’s monitoring keywords or keeping an eye on journalists and other influential people.
  • How to conduct a postmortem examining how well your spokesperson did and how you were portrayed in news media coverage. Ask yourself, “What aspects do we need to review to reinvigorate and to ensure that we’re on the right track?” says Matthew Doering, president and senior partner at Global Gateway Advisors.

Download your free copy of “How to Build a World-Class Crisis Communications Playbook.”

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