ModiFace, which specializes in augmented reality technology for the beauty industry, has launched its latest app, ModiFace Live, on iOS. The app allows users to apply real-time effects to their live videos, which can be recorded and shared with friends.
The ModiFace Live app includes effects like makeup palettes, contact lenses and teeth whitening, among others, which can be previewed in real-time. Users can mix-and-match multiple effects to achieve the look they want. ‘Emoji’ effects are also available, which can change the shape of the user’s nose or eyes (as examples) to resemble an emoji.
When previewing changes, users can swipe on the screen to quickly compare their actual appearance with their modified one. Users can also change the intensity of each modification.
In addition to the app’s stock makeup palettes, users can create their own using the gesture control effect. When this effect is active, users can pucker their lips or raise their eyebrows to change their lipstick or eyeshadow color, respectively.
Once users are satisfied with their modified appearance, they can tap on the screen to take a picture, or tap and hold to record a video. This content can be shared out to Facebook Messenger or social media, as examples. Users can also save content to their camera roll for posting on other platforms.
For brands, effects in the app can be connected to real-world beauty products, so brands can sponsor special effects within the app.
ModiFace Live is available to download for free on the iTunes App Store.