How an App Can Help You Build Loyal Blog Readers [Free Webinar]

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How an App Can Help You Build Loyal Blog Readers [Free Webinar]

My good friend and brand marketing expert  Tim Tyrell-Smith sometime ago wrote a great post about how to blog for a transient audience. Tim at the time was targeting a job searching audience who were transient because they would leave his blog once they found a job.

Even though you might not be targeting an audience that could abandon you after they complete a life event, you probably have the exact same challenge of building engagement and loyalty from readers that find your blog through search engines, social media, or links from other websites and often leave as soon as they find the information they were looking for – and never come back.

Businesses build blogs to satisfy content and social media marketing needs, but if visitors come and leave quickly without any type of engagement or conversion, your blog is not serving any strategic objective.

Marketers have even more challenges facing their blog these days in terms of both cutting through the noise that exists in the world of content to be heard and read as well as satisfying the needs of the growing numbers of mobile users that are consuming your content.

Fortunately, there is a simple answer that will help solve all of the above challenges and provide you a competitive disadvantage because so few realize the potential: Building a mobile app for your blog, which is actually easier than you might think. We’ve even built one here at Maximize Social Business (see our app in the App Store and Google Play).

If you haven’t bought into how a mobile app can help you build loyal readers, let’s take a deeper dive into the advantages of having an app for your blog:

1.) A Native App Increases Your Blog’s Reach

A native app is an app that will run on iOS (iPhone) and Android smartphones, like the news apps from the New York Times or other media organizations. It will have its own name, icon and unique locations in the App Store and Google Play. If you think of these two stores as the huge search engines that they are, just having an app gives you additional reach much as having a podcast gives you additional reach in the iTunes podcast search engine.

Beyond that, though, think of your app as an additional channel to a growing number of readers: If you have your own app and you manage to get the reader not only excited about your content but encourage them to successfully download your app, you now have a new channel to make them a truly loyal reader. The app is installed on their smartphone and whenever you post, a push notification is sent directly to the user informing them about your new post.

2.) Reach the Most Valuable Digital Real Estate

When I present on social media, I often tell my business audience that to show up in the Facebook notifications of your target reader is the holy grail of social media marketing. Taking a step back, there is one piece of digital real estate that might be even more valuable: The notifications screen on a smartphone.

I asked the creator of our app, Blappsta, if people actually allow push notifications to go through for blog apps. Their answer is simple: They do if they are interested in your content and want to be informed by you. If not, then they likely will disable push notifications and will deinstall the app sooner or later. If you think about it, that’s no different than your own website blog. People come and go, but because not everyone subscribes to RSS feeds these days, on your website blog people are more likely to not come back even though they initially liked your content when compared to an app.

Don’t believe me?

Blappsta has actyally launched over 600 apps and gathered millions of interactions with the apps. They also compared these with the website blog statistics. Their findings were that not only about 30% of your website blog visitors can be converted to app users and therefore loyal readers, native app users also come back 40 times more often than website blog users.

3.) Mobile Readers Share More

Blappsta also measured the activity of social engagement in its deployed native apps. When the data was compared with the website blog data, the sharing rate on a native app was a whopping 3 times higher sharing rate per person. Mobile readers who share more results in more readers for your blog and app downloads through the back linking. This means that you gain even more loyal readers if you let your loyal readers use your own app through this tumbleweed effect.

4.) Native Apps Improve Your Blog’s SEO

Both Google and Apple have already launched App Indexing that allows them to index content inside apps and display the content in their mobile search results.  I’m not an SEO expert by any means, but if you think holistically as to what smartphone search engines like Google and Apple Siri would serve up when people are searching for information on a mobile device, one would assume that they would prefer to serve up results from a native app rather than an external website, even if that website is mobile responsive. It’s all about the user experience, and the fact that Google and Apple have invested in app indexing actually proves my point!

I’m honored to host a free webinar with Steven Zielke, Chief Executive Officer of the aforementioned leading mobile app platform Blappsta, to discuss these findings and provide you even more advice for the why and how to easily create your own native app. Please join us on October 12th for this educational webinar – if you can’t make it, a recording will be sent to you so long as you register.

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(you can also register for the webinar by clicking here, too)

Has your company developed a mobile app for your blog? What has your experience been? If you haven’t created a native app, what’s been holding you back?

Maximize Social Business

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Find Readers for Your Blog Through Commenting and Relationships

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Find Readers for Your Blog Through Commenting and Relationships on ProBlogger.net

In the last episode of the ProBlogger podcast we talked about how to build a sticky blog to keep readers on your site. Today, we’re going to talk about how to find them in the first place by building community, strengthening relationships, and commenting on other blogs.

It’s important that not only you build great content that hooks the reader in, makes them want to read more, and makes them want to share it, but it’s also important to find readers for that content.

Before we get started on today’s episode, I want you to recall what we discussed in episode 29 about identifying where online your ideal readers are. It’s all very well and good to promote your content, but what if you’re promoting it to the wrong people? So if you did the exercises in that episode, you should have a list of places your ideal reader is hanging out: blogs, forums, social networks, who they’re following, the podcasts they listen to, etc – this will be the basis of where you will look for places to be useful and build your profile.

Today I want to focus on two things: prolific usefulness through commenting, and networking/relational growth.

The first idea, prolific commenting, is definitely a low-level strategy that won’t bring heaps of traffic, but it will help you gain confidence and get the lay of the land. It’s also useful for getting your name out there, as people begin to see it and remember you. I talk about this strategy more in episodes 9 and 20, but it’s a really good place to start. I do give extra tips in today’s episode about how to do this well on Twitter and even in YouTube comments.

The second strategy revolves around strategic networking and building relationships with others in your niche that can help to grow your profile. There are quite a few ways to do this, from informal online networking to pitching influencers, and I list the options available to you, and the best ways of making them work.

To listen to today’s episode and to view the show notes, head to ProBlogger Podcast Episode 36 Find Readers for Your Blog Through Commenting and Relationships

Further Reading

 

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Find Readers for Your Blog Through Commenting and Relationships

The post Find Readers for Your Blog Through Commenting and Relationships appeared first on @ProBlogger.


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